{"id":3472,"date":"2024-06-13T14:20:30","date_gmt":"2024-06-13T17:20:30","guid":{"rendered":"https:\/\/minders.io\/?post_type=event&#038;p=3472"},"modified":"2025-05-22T06:54:22","modified_gmt":"2025-05-22T09:54:22","slug":"highlights-braze-tour-en-espanol","status":"publish","type":"event","link":"https:\/\/minders.io\/es\/event\/highlights-braze-tour-en-espanol\/","title":{"rendered":"Highlights Braze Tour in english"},"content":{"rendered":"<p>\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! Un webinar interactivo sobre Customer Engagement, completamente en espa\u00f1ol y pensado para el mercado latinoamericano. <\/p>\n<p>\u200d<\/p>\n<h1>El Braze Tour se dividi\u00f3 en tres partes:<\/h1>\n<p>\u200d<\/p>\n<p>Primero exploramos esta herramienta l\u00edder de Customer Engagement, vimos c\u00f3mo es su arquitectura, todos los canales por los que te permite conectarte con tus usuarios y c\u00f3mo personalizar los mensajes seg\u00fan atributos y comportamientos de los usuarios.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/image-placeholder.svg\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>Luego hablamos sobre la importancia de la omnicanalidad y c\u00f3mo la comunicaci\u00f3n cross-channel puede aumentar exponencialmente tus conversiones.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625099674a9fec6324d0e2b2_ifvqq6LDO7F8bI6qesOUlBfSt900sPXijxqGmWvPnGBDrXpZHgKYilgRnLpDuoWfvP-6lRyNJKQG6gT0f7XlrwTgirE0elqbuZPegeecbdD93kx_pCGYtXk945TLTMySjqLvPYg.png\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Y finalmente analizamos un caso de uso, guiados por una misi\u00f3n: incentivar la primera compra de usuarios nuevos. A trav\u00e9s del cual vimos c\u00f3mo segmentar a nuestros usuarios, c\u00f3mo armar campa\u00f1as single channel, canvas (cross-channel) y la importancia de la personalizaci\u00f3n de los mensajes. <\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625099ade7923d5ae8e676a9_8JTnvNSIYBauP7RQVb_QpCwtdyaRKzIPDYInSMTI-wUBoiRlLXm-vlCJJ369EMbJ5k8zhSB_go9BJ2RRRw2DDRHWyTjk5HRWLT2OwZAFyZj102IdUAE3d566kWicGVG99kDmph4.png\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h1>Lo que dijeron quienes participaron del Braze Tour:<\/h1>\n<p><strong>&#8211; \u201cQu\u00e9 buen presentador Mat\u00edas. Se agradece tambi\u00e9n la presencia del equipo t\u00e9cnico\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cM\u00e1s webinarios como estos\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cEstuvo excelente, lo malo es que me enter\u00e9 el mismo d\u00eda del evento, felizmente las horas se dieron y no tuve complicaciones en estar presente.\u201d<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cMe ha gustado mucho\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<h1>\u00bfTe lo perdiste? \u00a1No te preocupes! Puedes ver la grabaci\u00f3n  <\/h1>\n<p>\u200d<\/p>\n<div data-rt-embed-type=\"true\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/shell.js\"><\/script><br \/>\n<script>\n   hbspt.forms.create({\n  region: \"na1\",\n  portalId: \"7042717\",\n  formId: \"78feaab1-7f69-4af8-a7d3-0fa93d764088\"\n });\n <\/script><\/div>\n<p>\u200d<\/p>\n","protected":false},"featured_media":2640,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"state":[],"class_list":["post-3472","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Highlights Braze Tour in english - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/event\/highlights-braze-tour-en-espanol\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights Braze Tour in english\" \/>\n<meta property=\"og:description\" content=\"\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! 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