{"id":3573,"date":"2025-01-17T13:55:35","date_gmt":"2025-01-17T16:55:35","guid":{"rendered":"https:\/\/minders.io\/recursos\/"},"modified":"2025-05-22T06:48:33","modified_gmt":"2025-05-22T09:48:33","slug":"recursos","status":"publish","type":"page","link":"https:\/\/minders.io\/es\/recursos\/","title":{"rendered":"Recursos"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbc-hero\u00bb module_class=\u00bbc-resources-hero o-bg-negro js-c-hero\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbformas en c\u00bb module_class=\u00bbc-shapes\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; module_class=\u00bbc-shapes__col\u00bb admin_label=\u00bbc-formas__col\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/minders.io\/wp-content\/uploads\/2025\/01\/minders-shape-6.svg\u00bb alt=\u00bbForma Minders\u00bb title_text=\u00bbForma Minders\u00bb admin_label=\u00bbc-shapes__shape\u00bb module_class=\u00bbc-resources-hero__shape c-shapes__shape\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbc-resources-hero__row\u00bb module_class=\u00bbc-events-hero__row\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; module_class=\u00bbc-resources-hero__col\u00bb admin_label=\u00bbc-recursos-h\u00e9roe__col\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbBienvenido a nuestra p\u00e1gina de recursos\u00bb admin_label=\u00bbc-resources-hero__title\u00bb module_class=\u00bbc-resources-hero__title o-color-blanco o-font-h1&#8243; _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bbInter|600|||||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text admin_label=\u00bbc-resources-hero__text\u00bb module_class=\u00bbc-resources-hero__text o-color-blanco o-font-destacado\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Creemos que el conocimiento es poder, y compartir conocimientos es clave para el crecimiento del ecosistema de crecimiento y martech en la regi\u00f3n. En esta p\u00e1gina encontrar\u00e1s gu\u00edas, libros blancos y hojas de trabajo ideales para l\u00edderes de datos, expertos en marketing, jefes de producto y expertos en CRM. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb admin_label=\u00bbc-resources-sliders shortcode\u00bb module_class=\u00bbc-resources-sliders shortcode\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_code admin_label=\u00bbc-resources-sliders shortcode\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<br \/>\n            \n<div class=\"c-resources-sliders | o-bg-negro | js-c-resources-sliders\">\n    <div class=\"c-resources-sliders__wrapper\">\n                                                                                    <div class=\"c-resources-sliders__slider-container\">\n                        <div class=\"c-resources-sliders__slider-title | o-font-h3 o-color-blanco\">\n                            <h2>Playbooks<\/h2>\n                        <\/div>\n                        <div class=\"c-resources-sliders__slider\">\n                            \n    <div class=\"c-slider-title | o-bg-negro | js-c-slider-title swiper\">\n        <div class=\"c-slider-title__wrapper | swiper-wrapper\">\n            \n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/world-cup-growth-playbook\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3.png 960w, https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">World Cup Growth Playbook<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/estrategia-gamificacion-playbook-2026\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"768\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m.png\" class=\"attachment-full size-full wp-post-image\" alt=\"estrategia de gamificaci\u00f3n\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m.png 1498w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-1280x656.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-980x502.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-480x246.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1498px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Estrategia de gamificaci\u00f3n en 2026: Dise\u00f1ando engagement eficaz con Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/ai-playbook-2026-predicciones-y-checklist\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"1200\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"ai playbook\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM.jpeg 1676w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-1280x916.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-980x702.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-480x344.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1676px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">AI Playbook 2026: Predicciones y Checklist<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/predicciones-2026-tendencias-de-comportamiento-que-estan-transformando-el-marketing\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"2230\" height=\"1206\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM.jpeg 2230w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-1280x692.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-980x530.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-480x260.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2230px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Predicciones 2026: Tendencias de comportamiento que est\u00e1n transformando el marketing<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-financiera-braze\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"308\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500.jpg 500w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500-480x296.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n financiera Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/como-generar-utm\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">C\u00f3mo generar UTM<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/manual-de-retencion\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Manual de Retenci\u00f3n<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/crecimiento-liderado-por-productos-para-dummies\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Crecimiento liderado por productos para dummies<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-braze\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"566\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28.png 757w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 757px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>                            <div class=\"c-slider-title__item c-slider-title__item--blank | swiper-slide\"><\/div>\n                    <\/div>\n        <div class=\"c-slider-title__nav\">\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--less\">\ue800<\/div>\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--more\">\ue800<\/div>\n        <\/div>\n    <\/div>\n\n                        <\/div>\n                    <\/div>\n                                                                <div class=\"c-resources-sliders__slider-container\">\n                        <div class=\"c-resources-sliders__slider-title | o-font-h3 o-color-blanco\">\n                            <h2>Whitepapers<\/h2>\n                        <\/div>\n                        <div class=\"c-resources-sliders__slider\">\n                            \n    <div class=\"c-slider-title | o-bg-negro | js-c-slider-title swiper\">\n        <div class=\"c-slider-title__wrapper | swiper-wrapper\">\n            \n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-para-el-comercio-minorista\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n para el comercio minorista<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/estrella-del-norte-metrica\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Estrella del Norte M\u00e9trica<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-taxonomia\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de taxonom\u00eda<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/playbook-de-engagement-para-fintech\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Playbook de Engagement para Fintech<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/analitica-de-productos-para-dummies\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1.webp 1200w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1-980x513.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1-480x251.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Anal\u00edtica de Productos para Dummies<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>                            <div class=\"c-slider-title__item c-slider-title__item--blank | swiper-slide\"><\/div>\n                    <\/div>\n        <div class=\"c-slider-title__nav\">\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--less\">\ue800<\/div>\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--more\">\ue800<\/div>\n        <\/div>\n    <\/div>\n\n                        <\/div>\n                    <\/div>\n                                        <\/div>\n<\/div>\n\n<br \/>\n          [\/et_pb_fullwidth_code][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creemos que el conocimiento es poder, y compartir conocimientos es clave para el crecimiento del ecosistema de crecimiento y martech en la regi\u00f3n. En esta p\u00e1gina encontrar\u00e1s gu\u00edas, libros blancos y hojas de trabajo ideales para l\u00edderes de datos, expertos en marketing, jefes de producto y expertos en CRM. \n<div class=\"c-resources-sliders | o-bg-negro | js-c-resources-sliders\">\n    <div class=\"c-resources-sliders__wrapper\">\n                                                                                    <div class=\"c-resources-sliders__slider-container\">\n                        <div class=\"c-resources-sliders__slider-title | o-font-h3 o-color-blanco\">\n                            <h2>Playbooks<\/h2>\n                        <\/div>\n                        <div class=\"c-resources-sliders__slider\">\n                            \n    <div class=\"c-slider-title | o-bg-negro | js-c-slider-title swiper\">\n        <div class=\"c-slider-title__wrapper | swiper-wrapper\">\n            \n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/world-cup-growth-playbook\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"960\" height=\"540\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3.png 960w, https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/Untitled-presentation-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">World Cup Growth Playbook<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/estrategia-gamificacion-playbook-2026\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1498\" height=\"768\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m.png\" class=\"attachment-full size-full wp-post-image\" alt=\"estrategia de gamificaci\u00f3n\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m.png 1498w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-1280x656.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-980x502.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/Imagen-2-2-26-a-las-6.11-p.-m-480x246.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1498px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Estrategia de gamificaci\u00f3n en 2026: Dise\u00f1ando engagement eficaz con Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/ai-playbook-2026-predicciones-y-checklist\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1676\" height=\"1200\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"ai playbook\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM.jpeg 1676w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-1280x916.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-980x702.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-23-12-2025-at-6.23-PM-480x344.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1676px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">AI Playbook 2026: Predicciones y Checklist<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/predicciones-2026-tendencias-de-comportamiento-que-estan-transformando-el-marketing\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"2230\" height=\"1206\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM.jpeg 2230w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-1280x692.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-980x530.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/12\/Image-19-12-2025-at-11.24-AM-480x260.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2230px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Predicciones 2026: Tendencias de comportamiento que est\u00e1n transformando el marketing<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-financiera-braze\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"500\" height=\"308\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500.jpg 500w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6634d724d16724de6c0fc2c1_Porduct-Minds-Lk-Braze-financia-service-Mayo-2024@4x-100-p-500-480x296.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n financiera Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/como-generar-utm\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">C\u00f3mo generar UTM<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/manual-de-retencion\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-3-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Manual de Retenci\u00f3n<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/crecimiento-liderado-por-productos-para-dummies\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/01\/Minders-Portadas-Web-1-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Crecimiento liderado por productos para dummies<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-braze\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"757\" height=\"566\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28.png 757w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/62e03a1ca85da5ff4095c317_Captura-de-Tela-2022-07-26-as-16.01.28-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 757px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n Braze<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>                            <div class=\"c-slider-title__item c-slider-title__item--blank | swiper-slide\"><\/div>\n                    <\/div>\n        <div class=\"c-slider-title__nav\">\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--less\">\ue800<\/div>\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--more\">\ue800<\/div>\n        <\/div>\n    <\/div>\n\n                        <\/div>\n                    <\/div>\n                                                                <div class=\"c-resources-sliders__slider-container\">\n                        <div class=\"c-resources-sliders__slider-title | o-font-h3 o-color-blanco\">\n                            <h2>Whitepapers<\/h2>\n                        <\/div>\n                        <div class=\"c-resources-sliders__slider\">\n                            \n    <div class=\"c-slider-title | o-bg-negro | js-c-slider-title swiper\">\n        <div class=\"c-slider-title__wrapper | swiper-wrapper\">\n            \n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-inspiracion-para-el-comercio-minorista\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-7-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de inspiraci\u00f3n para el comercio minorista<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/estrella-del-norte-metrica\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-6-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Estrella del Norte M\u00e9trica<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-taxonomia\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-5-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Gu\u00eda de taxonom\u00eda<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/playbook-de-engagement-para-fintech\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1920\" height=\"1080\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025.png 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-1280x720.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-980x551.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-2-Febrero-2025-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Playbook de Engagement para Fintech<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n\n<a class=\"c-slider-title__item | swiper-slide\" href=\"https:\/\/minders.io\/es\/resource\/analitica-de-productos-para-dummies\/\">\n    <div class=\"c-slider-title__wrapper-item\">\n        <div class=\"c-slider-title__item-tn\">\n            <div class=\"c-slider-title__tn-wrapper\">\n                                    <img width=\"1200\" height=\"628\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1.webp 1200w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1-980x513.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6fb47e840ca6aaec59fbf765f5011c7711e27dbd-1200x628-1-480x251.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/>                            <\/div>\n        <\/div>\n        <div class=\"c-slider-title__title-button\">\n            <p class=\"c-slider-title__item-title | o-font-h4 | o-color-blanco\">Anal\u00edtica de Productos para Dummies<\/p>\n            <div class=\"c-slider-title__arrow-wrapper\">\n                <div class=\"c-slider-title__arrow\">\ue800<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/a>                            <div class=\"c-slider-title__item c-slider-title__item--blank | swiper-slide\"><\/div>\n                    <\/div>\n        <div class=\"c-slider-title__nav\">\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--less\">\ue800<\/div>\n            <div class=\"c-slider-title__nav-button c-slider-title__nav-button--more\">\ue800<\/div>\n        <\/div>\n    <\/div>\n\n                        <\/div>\n                    <\/div>\n                                        <\/div>\n<\/div>\n\n<\/p>\n","protected":false},"author":1,"featured_media":2614,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recursos - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/recursos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recursos\" \/>\n<meta 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