{"id":1451,"date":"2024-06-13T14:20:30","date_gmt":"2024-06-13T12:20:30","guid":{"rendered":"https:\/\/minders.io\/highlights-amplitour-en-espanol\/"},"modified":"2025-06-26T12:59:25","modified_gmt":"2025-06-26T15:59:25","slug":"highlights-amplitour-en-espanol","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/highlights-amplitour-en-espanol\/","title":{"rendered":"Highlights: AmpliTour En Espa\u00f1ol"},"content":{"rendered":"

El pasado 6 de octubre dimos el primer AmpliTour en espa\u00f1ol para Latinoam\u00e9rica. Un workshop interactivo y completamente gratuito para quienes inician su camino en el mundo del product-led growth y la anal\u00edtica de producto. Enfocado justamente en este product-led growth y \u00e9l en uso de Amplitude<\/a>, en AmpliTour utilizamos el ejemplo de una aplicaci\u00f3n de streaming de m\u00fasica para realizar distintos an\u00e1lisis con un \u00fanico hilo conductor y misi\u00f3n en mente. \u00bfLa misi\u00f3n? Analizar dentro de a aplicaci\u00f3n, como lograr que los usuarios nuevos compren una canci\u00f3n o video.<\/p>\n

Objetivo de AmpliTour<\/strong><\/h3>\n

Desde el comienzo, los objetivos del evento estuvieron claros:<\/p>\n

\n
\"Objetivos<\/div>\n<\/figure>\n

Utilizando los datos recolectados para la falsa aplicaci\u00f3n de streaming de m\u00fasica, Amplitunes, intentamos mostrar que tipo de descubrimientos se pueden hacer al contar con una mentalidad product-led, y una herramienta como Amplitude.<\/p>\n

Les pedimos a los participantes que pretendieran ser product managers en Amplitunes, y que imaginaran que todos \u00e9ramos parte del mismo equipo. La misi\u00f3n de nuestro equipo era: \u00bfC\u00f3mo podemos lograr que m\u00e1s nuevos usuarios de Amplitunes compren una canci\u00f3n o video?<\/strong> As\u00ed, fuimos mostrando an\u00e1lisis y realizando preguntas que los participantes deb\u00edan responder de forma activa y en conjunto. Un verdadero workshop interactivo en el que surgieron distintas opiniones e hip\u00f3tesis.<\/p>\n

Tipo de an\u00e1lisis realizados<\/strong><\/h3>\n

El workshop se dividi\u00f3 en 3 tareas:<\/p>\n

    \n
  1. Explorar el Customer Journey<\/strong> (creamos an\u00e1lisis utilizando los gr\u00e1ficos de Event Segmentation<\/a> y Funnel Analysis<\/a>)<\/li>\n
  2. Encontrar los conversion drivers<\/strong> (analizamos los Conversion Drivers<\/a> a partir de nuestro funnel)<\/li>\n
  3. Analizar la retenci\u00f3n<\/strong> (testeamos nuestra hip\u00f3tesis con un gr\u00e1fico de Retention Analysis<\/a>)<\/li>\n<\/ol>\n

    Como ver\u00e1n, todas estas tareas requirieron de la creaci\u00f3n de uno o m\u00e1s gr\u00e1ficos para poder ser completadas. Y estuvieron siempre relacionadas entre s\u00ed.<\/p>\n

    Reviews<\/strong><\/h3>\n

    Creemos en que la mejor publicidad es el testimonio de quienes participaron del evento. Por eso, aqu\u00ed dejamos algunos comentarios an\u00f3nimos que recibimos despu\u00e9s de finalizar el evento.<\/p>\n

    -\u201cExcelente trabajo, me ayudo mucho a comprender m\u00e1s sobre la plataforma y que tipo de an\u00e1lisis puedo hacer para complementar algunos proyectos\u201d<\/em><\/strong><\/p>\n

    -\u201cMe gust\u00f3 mucho. Con un objetivo muy preciso y perfecto para dar insight en c\u00f3mo comenzar a utilizar amplitud para nutrir la toma de decisiones\u201d<\/em><\/strong><\/p>\n

    \u2013<\/em>\u201cFue una muy buena primera aproximaci\u00f3n a la herramienta.\u201d<\/em><\/strong><\/p>\n

    -\u201cMuy bueno el workshop. Excelente explicado y organizado.\u201d<\/em><\/strong><\/p>\n

    -\u201cPara novatos que hemos intentado aprender de la herramienta la informaci\u00f3n de hoy, da bastantes ideas sobre como aplicarlo a lo que usamos actualmente. Genial seguir estos webinars\u201d<\/em><\/strong><\/p>\n

    Grabaci\u00f3n<\/strong> del AmpliTour en espa\u00f1ol<\/strong><\/h3>\n

    Ahora, con esta breve introducci\u00f3n al evento, los invitamos a mirar la grabaci\u00f3n y entender exactamente de que estamos hablando.<\/p>\n

    \u00a1Atr\u00e9vete a dar el primer paso hac\u00eda convertirte en un data rockstar! Aprende a descubrir acciones populares entre usuarios y a construir un funnel y analizar el drop-off entre ciertas acciones. A encontrar aquellos comportamientos que impulsan la conversi\u00f3n, y a realizar an\u00e1lisis para ver cu\u00e1les de estos comportamientos conducen a una conversi\u00f3n a largo plazo.<\/p>\n

    Hay cosas que no se tienen la oportunidad de aprender todos los d\u00edas, no te pierdas esta.<\/p>\n

    Mira la grabaci\u00f3n completa aqu\u00ed<\/a><\/p>\n

    \u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

    El pasado 6 de octubre dimos el primer AmpliTour en espa\u00f1ol para Latinoam\u00e9rica. Un workshop interactivo y completamente gratuito para quienes inician su camino en el mundo del product-led growth y la anal\u00edtica de producto. Enfocado justamente en este product-led growth y \u00e9l en uso de Amplitude, en AmpliTour utilizamos el ejemplo de una aplicaci\u00f3n […]<\/p>\n","protected":false},"author":3,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-growth"],"acf":[],"yoast_head":"\nHighlights: AmpliTour En Espa\u00f1ol - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/highlights-amplitour-en-espanol\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights: AmpliTour En Espa\u00f1ol\" \/>\n<meta property=\"og:description\" content=\"El pasado 6 de octubre dimos el primer AmpliTour en espa\u00f1ol para Latinoam\u00e9rica. 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