{"id":1570,"date":"2025-03-12T10:42:17","date_gmt":"2025-03-12T09:42:17","guid":{"rendered":"https:\/\/minders.io\/?p=1570"},"modified":"2025-03-31T20:14:56","modified_gmt":"2025-03-31T18:14:56","slug":"braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\/","title":{"rendered":"Por qu\u00e9 Braze es la soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal"},"content":{"rendered":"<p id=\"\">La plataforma de customer engagement fue reconocida como <strong>lider en soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal<\/strong>.<\/p>\n<p id=\"\">Braze es una plataforma integral de customer engegament&nbsp; que impulsa las interacciones entre los consumidores y sus marcas. En octubre del a\u00f1o 2023, fue posicionada por Gartner como L\u00edder Gartner\u00ae 2023 Magic Quadrant\u2122<strong id=\"\"> <\/strong>en plataformas de Marketing Multicanal. La evaluaci\u00f3n es el resultado de una investigaci\u00f3n rigurosa y basada en hechos en mercados espec\u00edficos, brindando una visi\u00f3n panor\u00e1mica de las posiciones relativas de los proveedores en mercados donde el crecimiento es alto y la diferenciaci\u00f3n del proveedor es clara<\/p>\n<p id=\"\">\u00abSentimos que este reconocimiento demuestra tanto nuestro liderazgo en definir el futuro del customer engagement, como la ejecuci\u00f3n consistente de nuestra visi\u00f3n a largo plazo para este espacio\u00bb, dijo Bill Magnuson, Cofundador y CEO de Braze. \u00abCon la ayuda de nuestros socios y comunidad de clientes, la plataforma Braze sigue ofreciendo un retorno de inversi\u00f3n tremendo a empresas globales de todos los tama\u00f1os. Estamos emocionados de seguir colaborando con esta incre\u00edble comunidad de profesionales del marketing y customer engagement, ya que utilizan Braze para evolucionar sus pr\u00e1cticas,&nbsp; brindando mejores experiencias a sus clientes y generando mejores resultados para sus negocios.\u00bb<\/p>\n<p id=\"\">\u200d<\/p>\n<h4 id=\"\"><strong id=\"\">Sobre Braze<\/strong><\/h4>\n<p id=\"\">\u200dBraze es una plataforma l\u00edder de customer engagement integral que impulsa las interacciones entre los consumidores y las marcas que aman. Con Braze, las marcas globales pueden ingerir y procesar datos de clientes en tiempo real, orquestar y optimizar campa\u00f1as de marketing relevantes y contextualmente relevantes en varios canales y evolucionar continuamente sus estrategias de customer engagement.&nbsp; Combinando asi canales como whatsapp, email y push notifications entre otras. Impactando al cliente en el momento indicado, en el lugar correcto con un mensajes personalizado.<\/p>\n<p>\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-video w-richtext-align-center\" style=\"padding-bottom:33.723653395784545%\" data-rt-type=\"video\" data-rt-align=\"center\" data-rt-max-width=\"\" data-rt-max-height=\"33.723653395784545%\" data-rt-dimensions=\"854:480\" data-page-url=\"https:\/\/www.youtube.com\/watch?v=af95FxBAKKg\">\n<div id=\"\"><iframe allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/af95FxBAKKg\" title=\"Braze: Leading Customer Engagement Platform\"><\/iframe><\/div>\n<\/figure>\n<p id=\"\"><strong id=\"\">\u200d<\/strong>\u200d<\/p>\n<p id=\"\">Obtenga m\u00e1s informaci\u00f3n en <a href=\"http:\/\/productminds.io\" id=\"\">productminds.io<\/a> o <a href=\"http:\/\/braze.com\/\" id=\"\">braze.com<\/a>.<\/p>\n<p id=\"\"><a href=\"https:\/\/investors.braze.com\/news\/news-details\/2023\/Braze-Named-a-Leader-in-2023-Magic-Quadrant-for-Multichannel-Marketing-Hubs\/default.aspx\">Fuente: Braze &#8211; Simone Groper<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma de compromiso del cliente fue reconocida por la Complejidad de Visi\u00f3n y Capacidad de Ejecuci\u00f3n. Braze es una plataforma integral de compromiso del cliente que impulsa las interacciones entre los consumidores y las marcas que aman. En octubre del a\u00f1o 2023, fue posicionada por Gartner co<\/p>\n","protected":false},"author":3,"featured_media":1571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por qu\u00e9 Braze es la soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 Braze es la soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal\" \/>\n<meta property=\"og:description\" content=\"La plataforma de compromiso del cliente fue reconocida por la Complejidad de Visi\u00f3n y Capacidad de Ejecuci\u00f3n. Braze es una plataforma integral de compromiso del cliente que impulsa las interacciones entre los consumidores y las marcas que aman. En octubre del a\u00f1o 2023, fue posicionada por Gartner co\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T09:42:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T18:14:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/65c37aeab4d3ef3046773a68__QUE-ES-BRAZE-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura D&#039;Onofrio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura D&#039;Onofrio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/\"},\"author\":{\"name\":\"Laura D'Onofrio\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"headline\":\"Por qu\u00e9 Braze es la soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal\",\"datePublished\":\"2025-03-12T09:42:17+00:00\",\"dateModified\":\"2025-03-31T18:14:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/\"},\"wordCount\":330,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/65c37aeab4d3ef3046773a68__QUE-ES-BRAZE-1.jpg\",\"articleSection\":[\"Partners\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/braze-es-nombrada-como-solucion-lider-en-plataformas-de-marketing-multicanal\\\/\",\"name\":\"Por qu\u00e9 Braze es la soluci\u00f3n l\u00edder en Plataformas de Marketing Multicanal - 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