{"id":1612,"date":"2025-03-12T10:45:19","date_gmt":"2025-03-12T09:45:19","guid":{"rendered":"https:\/\/minders.io\/?p=1612"},"modified":"2025-03-31T20:09:10","modified_gmt":"2025-03-31T18:09:10","slug":"como-mejorar-tus-estrategias-de-marketing-con-amplitude-2","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/como-mejorar-tus-estrategias-de-marketing-con-amplitude-2\/","title":{"rendered":"C\u00f3mo mejorar tus estrategias de marketing con Amplitude"},"content":{"rendered":"<p id=\"\">En el mundo del marketing digital, la experimentaci\u00f3n es la clave para mantenerse a la vanguardia y ofrecer experiencias excepcionales a tus usuarios.&nbsp;<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Una herramienta poderosa que te puede ayudar en este viaje es Amplitude.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Se trata de una plataforma de an\u00e1lisis de productos que te permite profundizar en el comportamiento de tus usuarios. \u00bfC\u00f3mo puedes utilizarlo para la experimentaci\u00f3n?<\/p>\n<p id=\"\">\u200d<\/p>\n<ol id=\"\">\n<li id=\"\">El an\u00e1lisis de <strong id=\"\">retenci\u00f3n<\/strong> muestra la frecuencia con la que los usuarios regresan a su producto a lo largo del tiempo.&nbsp;<\/li>\n<li id=\"\">Con la herramienta de <strong id=\"\">Funnel Analysis<\/strong> puedes descubrir puntos de fricci\u00f3n. Los controladores de conversi\u00f3n muestran las diferencias de comportamiento entre los usuarios que realizan una conversi\u00f3n y los que la abandonan.&nbsp;<\/li>\n<li id=\"\">A trav\u00e9s de los <strong id=\"\">Journeys<\/strong> podr\u00e1s analizar qu\u00e9 recorridos realizan los usuarios antes de realizar la conversi\u00f3n. Estos muestran los caminos que toman los usuarios dentro de su producto entre eventos seleccionados.&nbsp;<\/li>\n<li id=\"\">Personas y Cohort Analysis &#8211;&gt; Crear user personas para detectar acciones de valor y a partir de ah\u00ed analizar las acciones de esos usuarios. Luego crear un cohort de usuarios que no realizaron acciones de valor para activarlas.&nbsp;<\/li>\n<li id=\"\">Event Streaming &#8211;&gt; Utilizar eventos de amplitude en otras plataformas en real time para enviar el mensaje en el momento correcto Ej: Onboarding (ojo aca que tiene que ser una vez creada la cuenta)<\/li>\n<\/ol>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-video w-richtext-align-fullwidth\" style=\"padding-bottom:56.206088992974244%\" data-rt-type=\"video\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\" data-rt-max-height=\"56.206088992974244%\" data-rt-dimensions=\"854:480\" data-page-url=\"https:\/\/www.youtube.com\/watch?v=PYxjV9UA5S4\">\n<div id=\"\"><iframe allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/PYxjV9UA5S4\" title=\"Mejora tus estrategias de Marketing con Amplitude\"><\/iframe><\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo del marketing digital, la experimentaci\u00f3n es la clave para mantenerse a la vanguardia y ofrecer experiencias excepcionales a tus usuarios. \u200dUna herramienta poderosa que te puede ayudar en este viaje es Amplitude.\u200d<\/p>\n","protected":false},"author":3,"featured_media":1267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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