{"id":1613,"date":"2025-03-12T10:45:19","date_gmt":"2025-03-12T09:45:19","guid":{"rendered":"https:\/\/minders.io\/?p=1613"},"modified":"2025-06-26T13:52:24","modified_gmt":"2025-06-26T16:52:24","slug":"como-mejorar-tus-estrategias-de-marketing-con-braze","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/como-mejorar-tus-estrategias-de-marketing-con-braze\/","title":{"rendered":"C\u00f3mo Mejorar tus Estrategias de Marketing con Braze"},"content":{"rendered":"

Braze es una plataforma de marketing de compromiso del cliente que te ayuda a crear conexiones significativas con tus usuarios.<\/p>\n

\u200d<\/p>\n

La misma te facilita la experimentaci\u00f3n en tus estrategias de marketing a partir de estas 3 formas:<\/p>\n

\u200d<\/p>\n

    \n
  1. Campa\u00f1as Multicanal: te permite comunicarte con tus usuarios a trav\u00e9s de m\u00faltiples canales, como correo electr\u00f3nico, notificaciones push y SMS. \u00bfQuieres saber cu\u00e1l es el canal m\u00e1s efectivo para una campa\u00f1a espec\u00edfica? Braze te proporciona los datos para descubrirlo.<\/li>\n
  2. Mensajes Personalizados: Utiliza la personalizaci\u00f3n en Braze para adaptar tus mensajes a grupos espec\u00edficos de usuarios. Experimenta con diferentes enfoques y descubre qu\u00e9 contenido resuena mejor con cada segmento.<\/li>\n
  3. Automatizaci\u00f3n Inteligente: Braze ofrece automatizaci\u00f3n inteligente basada en el comportamiento del usuario. Por ejemplo, puedes configurar autom\u00e1ticamente mensajes de seguimiento para usuarios que abandonaron un carrito de compras, lo que facilita la recuperaci\u00f3n de ventas perdidas.<\/li>\n<\/ol>\n

    \u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

    Braze es una plataforma de marketing de compromiso del cliente que te ayuda a crear conexiones significativas con tus usuarios.\u200dLa misma te facilita la experimentaci\u00f3n en tus estrategias de marketing a partir de 3 formas.<\/p>\n","protected":false},"author":3,"featured_media":1614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-growth"],"acf":[],"yoast_head":"\nC\u00f3mo Mejorar tus Estrategias de Marketing con Braze - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/como-mejorar-tus-estrategias-de-marketing-con-braze\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Mejorar tus Estrategias de Marketing con Braze\" \/>\n<meta property=\"og:description\" content=\"Braze es una plataforma de marketing de compromiso del cliente que te ayuda a crear conexiones significativas con tus usuarios.\u200dLa misma te facilita la experimentaci\u00f3n en tus estrategias de marketing a partir de 3 formas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/como-mejorar-tus-estrategias-de-marketing-con-braze\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T09:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T16:52:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/6545024e051ec67fb7692cee_BIENVENIDO-BRAZE-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura D'Onofrio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura D'Onofrio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/\"},\"author\":{\"name\":\"Laura D'Onofrio\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"headline\":\"C\u00f3mo Mejorar tus Estrategias de Marketing con Braze\",\"datePublished\":\"2025-03-12T09:45:19+00:00\",\"dateModified\":\"2025-06-26T16:52:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/\"},\"wordCount\":164,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/6545024e051ec67fb7692cee_BIENVENIDO-BRAZE-1.jpg\",\"articleSection\":[\"Product Growth\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/como-mejorar-tus-estrategias-de-marketing-con-braze\\\/\",\"name\":\"C\u00f3mo Mejorar tus Estrategias de Marketing con Braze - 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