{"id":1693,"date":"2025-03-12T10:46:54","date_gmt":"2025-03-12T09:46:54","guid":{"rendered":"https:\/\/minders.io\/?p=1693"},"modified":"2025-03-31T20:03:23","modified_gmt":"2025-03-31T18:03:23","slug":"match-perfecto-como-domino-y-product-minds-alcanzaron-un-12-de-conversion-en-la-campana-de-san-valentin","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/match-perfecto-como-domino-y-product-minds-alcanzaron-un-12-de-conversion-en-la-campana-de-san-valentin\/","title":{"rendered":"Match Perfecto: C\u00f3mo Domin\u00f3 y Product Minds alcanzaron un 12% de Conversi\u00f3n en la Campa\u00f1a de San Valent\u00edn"},"content":{"rendered":"<p id=\"\">Domin\u00f3 es una empresa dedicada a la gastronom\u00eda. Son el top-of-mind de cualquier chileno a la hora de hablar de Completos, sus famosos hot-dogs con toppings. En el 2018 lanzaron Club Domin\u00f3, una app que permite acumular puntos y entregar beneficios exclusivos a sus #DominoLovers.<\/p>\n<p id=\"\">Domin\u00f3 cuenta con una experiencia de 60 a\u00f1os en el mercado gastron\u00f3mico chileno y, con el paso del tiempo, comenzaron a surgir nuevas necesidades que les permitieran hacer crecer su negocio. En este caso, el deseo de poder contactarse con sus clientes de forma efectiva los llevo a comenzar a usar Braze, que permite orquestar campa\u00f1as responsive y cross-channel y crear experiencias significativas a cualquier escala a trav\u00e9s de push notifications, in-app y browser messages, content cards, SMS, y email.<\/p>\n<p id=\"\">Fueron muchas las <a href=\"https:\/\/www.youtube.com\/watch?v=STK4GHtACoE&#038;list=PLFNAbuuhi0CPAQOJ4PeoFa4IVVTUhdLjy&#038;index=5\" id=\"\"><strong id=\"\">campa\u00f1as que Domin\u00f3 realizo con Product Minds y Braze<\/strong><\/a>, pero la \u00faltima fue una de las mejores en t\u00e9rminos de conversion. Con el motivo del D\u00eda de los Enamorados, que se celebra mundialmente el 14 de febrero, se lanzo una campa\u00f1a de \u201cMatchs\u201d personalizado.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:960px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"960px\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/65df29413f4afa079f397856_Campana-San-Valentin-2.jpg\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><strong id=\"\">Campa\u00f1a San Valent\u00edn: haz match con tus clientes<\/strong><\/p>\n<p id=\"\">Club Domin\u00f3, app con la que cuenta la empresa para vender sus productos de manera online, cuenta el historial de compras de los clientes que, en muchas ocasiones, vuelven a realizar los mismos pedidos. A partir de compras anteriores, se creo una campa\u00f1a personalizada: dos personas que tengan el mismo gusto hacen match.<\/p>\n<p id=\"\">Es decir, si un usuario llamado Jose en el pasado se pidi\u00f3 un completo DomiNot, hizo match con otra persona que haya hecho la misma compra. El mensaje fue: \u201cHiciste match con Pedro, 32 a\u00f1os: ambos compraron un DomiNot\u201d.<\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/65d8b75f750a97fb1e22cc27_Screenshot-2024-02-23-at-11.48.51.png\" loading=\"lazy\" width=\"auto\" height=\"auto\" alt=\"\" id=\"\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><strong id=\"\">Resultados de la campa\u00f1a<\/strong><\/p>\n<p id=\"\">Esta campa\u00f1a alcanzo a mas de 17 mil usuarios de Domino y result\u00f3 positiva en t\u00e9rminos de conversion rate: se logr\u00f3 un 12% entre In Apps Messages y Push Notifications. Como resultado, 127 usuarios volvieron a realizar una compra por la app.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\"><strong id=\"\">Campa\u00f1a San Valentin en n\u00fameros:<\/strong><\/p>\n<ul id=\"\">\n<li id=\"\">1323 impresiones totales<\/li>\n<li id=\"\">20342 mensajes enviados<\/li>\n<li id=\"\">17685 destinatarios \u00fanicos<\/li>\n<li id=\"\">$13890.74 total revenue<\/li>\n<\/ul>\n<p id=\"\"><strong id=\"\">C\u00f3mo realizar una campa\u00f1a de comunicaci\u00f3n efectiva<\/strong><\/p>\n<p id=\"\">Este tipo de campa\u00f1as altamente efectivas pueden realizarse con <strong id=\"\">Braze<\/strong>. A trav\u00e9s de sus diferentes features (segmentaci\u00f3n, liquid, A\/B testing, personalizaci\u00f3n, mensajes multicanales, etc) podr\u00e1s llegar a la persona correcta, en el momento correcto y con el mensaje ideal. Esto hara que tus usuarios se sientan escuchado, pasen a la acci\u00f3n y aumente tu retenci\u00f3n.<\/p>\n<p id=\"\">\u00bfQuieres realizar campa\u00f1as exitosas? \u00a1Agenda una reuni\u00f3n con Product Minds!<\/p>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a alcanzo a mas de 17 mil usuarios de Domino y result\u00f3 positiva en t\u00e9rminos de conversion rate: se logr\u00f3 un 12% entre In Apps Messages y Push Notifications. Como resultado, 127 usuarios volvieron a realizar una compra por la app.<\/p>\n","protected":false},"author":3,"featured_media":1697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Match Perfecto: C\u00f3mo Domin\u00f3 y Product Minds alcanzaron un 12% de Conversi\u00f3n en la Campa\u00f1a de San Valent\u00edn - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/match-perfecto-como-domino-y-product-minds-alcanzaron-un-12-de-conversion-en-la-campana-de-san-valentin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Match Perfecto: C\u00f3mo Domin\u00f3 y Product Minds alcanzaron un 12% de Conversi\u00f3n en la Campa\u00f1a de San Valent\u00edn\" \/>\n<meta property=\"og:description\" content=\"Esta campa\u00f1a alcanzo a mas de 17 mil usuarios de Domino y result\u00f3 positiva en t\u00e9rminos de conversion rate: se logr\u00f3 un 12% entre In Apps Messages y Push Notifications. 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