{"id":1733,"date":"2025-03-12T10:50:49","date_gmt":"2025-03-12T09:50:49","guid":{"rendered":"https:\/\/minders.io\/?p=1733"},"modified":"2025-03-31T19:59:53","modified_gmt":"2025-03-31T17:59:53","slug":"por-que-decidi-trabajar-con-amplitude","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/por-que-decidi-trabajar-con-amplitude\/","title":{"rendered":"\u00bfPor qu\u00e9 decid\u00ed trabajar con Amplitude?"},"content":{"rendered":"<p>En 2018 decid\u00ed dejar mi posici\u00f3n en la multinacional en la que trabajaba por entonces para empezar a trabajar en el campo de Product Intelligence con la empresa Amplitude, \u00bfqu\u00e9 me impulso a tomar esta decisi\u00f3n?<\/p>\n<p>Como explica el modelo de Customer Engagement Hooked de Nir Eyal, hubo motivaciones internas y externas\u2026 Pero los grandes disparadores (o \u201cmomentos  \u201d) que me llevaron a tomar la decisi\u00f3n fueron los siguientes:<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" alt=\"Image for post\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/61e9c65a32e01209298c7bba_1VUlF7toAQLvGEpjVcUfofg.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<ol>\n<li>Entender el valor de medir para fomentar la innovaci\u00f3n. El libro The Lean Startup plantea que la principal unidad de medida para una startup deber\u00eda ser aprender r\u00e1pidamente, por esto es que fomenta el desarrollo de productos en iteraciones cortas siguiendo el feedback loop BUILD-MEASURE-LEARN. Las compa\u00f1\u00edas m\u00e1s exitosas son aquellas que aprenden m\u00e1s r\u00e1pidamente que necesitan sus clientes, y entender y medir como sus clientes reaccionan a sus productos es fundamental. PRIMER momento  .<\/li>\n<li>Ver quienes eran los clientes de Amplitude. En la regi\u00f3n de Latinoam\u00e9rica hab\u00eda en su momento clientes como Nubank, Rappi y Etermax; en Australia clientes como Canva y Atlassian. Ver como estas empresas usaban Amplitude para entender a sus usuarios, mejorar r\u00e1pidamente sus productos y escalar exponencialmente sus negocios fue el SEGUNDO momento  .<\/li>\n<li>Y para terminar de convencerme, le\u00ed los fundamentos de Product Intelligence sobre los que Amplitude basa su negocio (ver <a href=\"https:\/\/amplitude.com\/blog\/product-intelligence\">Qu\u00e9 es Product Intelligence?<\/a>). TERCER momento  :<\/li>\n<\/ol>\n<ul>\n<li><em>\u201cYou can\u2019t isolate analytics, customer data management, experimentation and behavioral targeting from each other and expect to be able to optimize the product experience at scale.\u201d<\/em><\/li>\n<li><em>\u201cPlatforms and integrations do not get you a great product experience. Teams do, and you need to help them collaborate more effectively. Collaboration cannot be an afterthought.\u201d<\/em><\/li>\n<\/ul>\n<p>Amplitude no solo fomenta la innovaci\u00f3n, sino que es una herramienta clave para cualquier empresa que quiera sobrevivir y triunfar en el mundo actual. Hoy en d\u00eda los productos digitales son el principal diferenciador de las empresas, tener la capacidad de mejorarlos a gran escala es fundamental.<\/p>\n<p><strong>\u00bfC\u00f3mo no iba a querer trabajar con una empresa as\u00ed?<\/strong><\/p>\n<p>Los \u00faltimos 18 meses trabajando con Amplitude para Australia y Nueva Zelanda fueron una experiencia incre\u00edble, llena de aprendizajes y metas alcanzadas. Tuve la oportunidad de trabajar y aprender c\u00f3mo las mejores empresas del mundo crean y escalan sus productos digitales.<\/p>\n<h3><strong>Esto me impuls\u00f3 a volver a Latinoam\u00e9rica y fundar Product Minds con el partnership de Amplitude para acercar a empresas de la regi\u00f3n de la regi\u00f3n las herramientas y metodolog\u00edas necesarias para construir la mejor Customer Experience posible, a gran escala!<\/strong><\/h3>\n<p>Si est\u00e1n interesados en saber m\u00e1s sobre Amplitude o Product Minds, pueden escribirme <a href=\"mailto:nicolas@productminds.io\">aqu\u00ed<\/a> o mandarme un mensaje privado a mi <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-depaul\/\">LinkedIn<\/a>.<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amplitude no solo fomenta la innovaci\u00f3n, sino que es una herramienta clave para cualquier empresa que quiera sobrevivir y triunfar en el mundo actual. Hoy en d\u00eda los productos digitales son el principal diferenciador de las empresas, tener la capacidad de mejorarlos a gran escala es fundamental.<\/p>\n","protected":false},"author":3,"featured_media":1736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 decid\u00ed trabajar con Amplitude? - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/por-que-decidi-trabajar-con-amplitude\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 decid\u00ed trabajar con Amplitude?\" \/>\n<meta property=\"og:description\" content=\"Amplitude no solo fomenta la innovaci\u00f3n, sino que es una herramienta clave para cualquier empresa que quiera sobrevivir y triunfar en el mundo actual. 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