{"id":1739,"date":"2025-03-12T10:50:49","date_gmt":"2025-03-12T09:50:49","guid":{"rendered":"https:\/\/minders.io\/?p=1739"},"modified":"2025-03-31T20:00:00","modified_gmt":"2025-03-31T18:00:00","slug":"por-que-usar-amplitude-si-tienes-una-app-de-inversion-digital-el-caso-de-exito-de-tyba","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/por-que-usar-amplitude-si-tienes-una-app-de-inversion-digital-el-caso-de-exito-de-tyba\/","title":{"rendered":"Por qu\u00e9 usar Amplitude si tienes una app de inversi\u00f3n digital: el caso de \u00e9xito de Tyba"},"content":{"rendered":"<p id=\"\">Tyba es una plataforma digital de inversiones con la que puedes complementar tu estrategia o comenzar tu camino en el mundo inversionista. Antes de comenzar vas a poder conocer y definir tu perfil de riesgo, adem\u00e1s podr\u00e1s simular tu inversi\u00f3n en cualquiera de nuestros productos las veces que quieras.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Se encuentran en Colombia, Per\u00fa y Chile y, hoy en d\u00eda, cuentan con 85.000 usuarios activos. Por tal motivo comenzaron a usar Amplitude, lo que les permiti\u00f3 realizar an\u00e1lisis de comportamiento del usuario, tomar decisiones informadas y optimizar los funnels de conversi\u00f3n.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">En este video, Nicolas Leon, Data Chapter Lead en Tyba, cuenta c\u00f3mo Amplitude se convirti\u00f3 en su aliado estrat\u00e9gico para entender a los usuarios en las distintas \u00e1reas de la compa\u00f1\u00eda.&nbsp;<\/p>\n<p id=\"\">\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-video w-richtext-align-fullwidth\" style=\"padding-bottom:56.206088992974244%\" data-rt-type=\"video\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\" data-rt-max-height=\"56.206088992974244%\" data-rt-dimensions=\"854:480\" data-page-url=\"https:\/\/www.youtube.com\/watch?v=1tpk8HEwa68\">\n<div><iframe allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/1tpk8HEwa68\" title=\"\"><\/iframe><\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tyba es una plataforma digital de inversiones con la que puedes complementar tu estrategia o comenzar tu camino en el mundo inversionista que utiliza Amplitude para ealizar an\u00e1lisis de comportamiento del usuario, tomar decisiones informadas y optimizar los funnels de conversi\u00f3n.<\/p>\n","protected":false},"author":3,"featured_media":1740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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