{"id":1741,"date":"2025-03-12T10:50:49","date_gmt":"2025-03-12T09:50:49","guid":{"rendered":"https:\/\/minders.io\/?p=1741"},"modified":"2025-03-31T19:59:47","modified_gmt":"2025-03-31T17:59:47","slug":"porque-el-mundo-habla-de-retention-marketing","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/porque-el-mundo-habla-de-retention-marketing\/","title":{"rendered":"Porqu\u00e9 el mundo habla de Retention Marketing"},"content":{"rendered":"

Hace ya unos meses desembarc\u00f3 en Product Minds la Retention Marketing Agency<\/a>. Despu\u00e9s de a\u00f1os de capacitar a equipos en la implementaci\u00f3n de Braze, creamos un servicio para seguir acompa\u00f1ando a las marcas en la construcci\u00f3n y ejecuci\u00f3n de la estrategia cross-channel perfecta. Nuestra Agency tiene un coraz\u00f3n creativo y una mente data-driven, capaz de adaptarse a equipos de trabajo variados para crear en conjunto y lograr los mejores resultados<\/p>\n

\u200d<\/p>\n

Pero \u00bfqu\u00e9 es Retention Marketing? \u00bfY por qu\u00e9 pareciera que hoy est\u00e1 en boca de todos los Marketers?<\/em><\/strong><\/h1>\n

\u200d<\/p>\n

Ya todos los marketers hemos o\u00eddo que los costos de adquisici\u00f3n en los \u00faltimos a\u00f1os est\u00e1n en alza. Factores como los elevados precios de marketing y publicidad, la necesidad de m\u00e1s recursos, las limitaciones en la segmentaci\u00f3n de audiencias en paid media y la p\u00e9rdida de credibilidad de las personas en los anuncios hacen que el costo de adquirir un nuevo usuario haya aumentado.<\/p>\n

\u200d<\/p>\n

Ahora, veamos por qu\u00e9 y para qu\u00e9 es clave focalizar nuestros esfuerzos en una estrategia de retenci\u00f3n. <\/p>\n

\u200d<\/p>\n

Rentabilidad<\/strong><\/h2>\n

\u200d<\/p>\n

Diversos estudios demuestran que es m\u00e1s rentable retener usuarios existentes que adquirir nuevos. <\/strong><\/p><\/blockquote>\n

\u200d<\/p>\n

    \n
  1. Seg\u00fan un informe de Bain & Company<\/a>, aumentar la retenci\u00f3n de clientes en solo 5% puede aumentar las ganancias en un 25 a 95%, <\/strong>de acuerdo a cada industria. <\/li>\n
  2. Seg\u00fan un informe de Adobe Digital Index<\/a>, los clientes existentes tienen 9 veces m\u00e1s probabilidades de convertirse en compradores <\/strong>en comparaci\u00f3n con nuevos visitantes. <\/li>\n
  3. Un informe de Econsultancy<\/a> indica que el CLV de los clientes existentes es, en promedio, 3 veces mayor que el CLV de los nuevos clientes. <\/li>\n
  4. Algunos se animan a decir que el costo por adquisici\u00f3n es 5 veces mayor al de retener a un usuario.<\/li>\n<\/ol>\n

    \u200d<\/p>\n

    Fidelizaci\u00f3n de usuarios<\/strong><\/h2>\n

    \u200d<\/p>\n

    El Marketing de Retenci\u00f3n busca construir relaciones s\u00f3lidas y duraderas con las personas. Al mantener una comunicaci\u00f3n relevante y personalizada, se fortalece el v\u00ednculo emocional entre la marca y las personas, lo que aumenta la probabilidad de que esa persona permanezca leal a la marca. Esos clientes fieles tambi\u00e9n son m\u00e1s propensos a recomendar la marca a otros, lo que puede generar nuevos clientes potenciales. <\/p>\n

    \u200d<\/p>\n

    Reduccion de churn<\/strong><\/h2>\n

    \u200d<\/p>\n

    Un desaf\u00edo com\u00fan de las marcas es que los usuarios existentes no los abandonen. Conociendo el comportamiento, las necesidades y preferencias de los usuarios, el marketing de retenci\u00f3n puede generar estrategias focalizadas en disminuir la rotaci\u00f3n de clientes y aumentar su retenci\u00f3n.  <\/p>\n

    \u200d<\/p>\n

    Experiencias satisfactorias y mayor satisfacci\u00f3n del usuario<\/strong><\/h2>\n

    \u200d<\/p>\n

    Con una alta personalizaci\u00f3n logramos crear experiencias relevantes y atractivas, que concluyan en una relaci\u00f3n positiva entre el usuario y la marca. Adaptar los mensajes, las promociones, los productos recomendados y dem\u00e1s en base a cada usuario genera mayor satisfacci\u00f3n, lo que a su vez se traduce a una mayor lealtad y frecuencia de compras. <\/p>\n

    \u200d<\/p>\n

    Y t\u00fa, \u00bfd\u00f3nde encausar\u00e1s tus esfuerzos? \u00bfQu\u00e9 est\u00e1s haciendo hoy en d\u00eda para retener a tus usuarios? Sea por los v\u00ednculos con tus clientes, o por su alta rentabilidad, el Retention Marketing es EL<\/em><\/strong> desaf\u00edo a trabajar en el 2023. No pierdas tu oportunidad, trabaja para mejorar tu Retention.<\/p>\n

    \u200d<\/p>\n

    \u00bfQuieres saber m\u00e1s sobre c\u00f3mo mejorar tu retenci\u00f3n? <\/strong>\u00a1Escr\u00edbenos!<\/strong><\/a><\/p>\n

    \u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ya todos los marketers sabemos que los costos de adquisici\u00f3n de usuarios han subido significativamente y que es cada vez m\u00e1s dif\u00edcil llegar a nuevas audiencias… Por eso en este post veremos por qu\u00e9 y para qu\u00e9 es clave focalizar nuestros esfuerzos en una estrategia de retenci\u00f3n.<\/p>\n","protected":false},"author":3,"featured_media":1742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retention-marketing"],"acf":[],"yoast_head":"\nPorqu\u00e9 el mundo habla de Retention Marketing - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/porque-el-mundo-habla-de-retention-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porqu\u00e9 el mundo habla de Retention Marketing\" \/>\n<meta property=\"og:description\" content=\"Ya todos los marketers sabemos que los costos de adquisici\u00f3n de usuarios han subido significativamente y que es cada vez m\u00e1s dif\u00edcil llegar a nuevas audiencias... 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