{"id":1750,"date":"2025-03-12T10:51:44","date_gmt":"2025-03-12T09:51:44","guid":{"rendered":"https:\/\/minders.io\/?p=1750"},"modified":"2025-03-31T19:58:46","modified_gmt":"2025-03-31T17:58:46","slug":"que-es-braze","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/que-es-braze\/","title":{"rendered":"\u00bfQu\u00e9 es Braze?"},"content":{"rendered":"

\u00bfQu\u00e9 es Braze?<\/h1>\n

Braze es una soluci\u00f3n de customer engagement que te permite conectar con tus usuarios en el momento correcto, por el canal correcto y convertirlos en usuarios activos, mejorar la retenci\u00f3n de tu producto y recuperar usuarios que dabas por perdidos.<\/p>\n

Es una herramienta incre\u00edblemente confiable y flexible que te permitir\u00e1 orquestar campa\u00f1as responsive y cross-channel tan complejas o sencillas como necesites y crear experiencias significativas para tus usuarios a cualquier escala, a trav\u00e9s de push notifications, in-app y browser messages, content cards, SMS, y email.<\/p>\n

\u200d<\/p>\n

\u00bfEs Braze para ti?<\/h1>\n

Braze es utilizado por marcas customer-centric, que buscan comunicarse efectivamente con sus consumidores y crear experiencias digitales memorables, aumentando su engagement, retenci\u00f3n, y en \u00faltima instancia, mejorar sus resultados. Ya lo utilizan marcas como HBO Max, Burger King, Cabify, Pomelo, IBM y muchas otras.<\/p>\n

\u200d<\/p>\n

\u00bfQu\u00e9 puedes hacer con Braze?<\/h1>\n

Braze es una plataforma que te permite analizar el comportamiento de tus usuarios en m\u00faltiples canales y puntos de contacto digitales. Podr\u00e1s aprender sobre las preferencias y comportamientos de de los consumidores para hacer que cada mensaje sea relevante.<\/p>\n

Podr\u00e1s clasificar audiencias por canal, hora de env\u00edo, copy y m\u00e1s, y mezclar de forma sencilla los componentes del Canvas para crear customer journeys potentes entre canales como Mobile & Web Push, In-App & In-Browser Messages, Content Cards, Email y SMS. Tambi\u00e9n mediante A\/B Testing y la IA, podr\u00e1s actuar sobre los insights obtenidos en tiempo real, aprendiendo y creciendo a trav\u00e9s de nuevos datos, ideas y audiencias.<\/p>\n

Obtendr\u00e1s perfiles de consumidor que se actualizan constantemente, pudiendo armar audiencias din\u00e1micas en minutos, lanzar customer journeys personalizados y optimizar la experiencia cross-channel que ofreces en base al comportamiento de tus consumidores y las herramientas predictivas de Braze.<\/p>\n

Tambi\u00e9n podr\u00e1s analizar y medir el impacto de cada una de tus campa\u00f1as con las herramientas de reporting nativas de Braze y comprender los customer insights relevantes para tu producto.<\/p>\n

\u200d<\/p>\n

Entonces\u2026 \u00bfpor qu\u00e9 Braze?<\/h1>\n

Braze destaca por dar valor r\u00e1pida y continuamente:<\/p>\n

840% de ROI proporcionado en los \u00faltimos 3 a\u00f1os
\u267b\ufe0f Menos de tres meses de demora de retorno
Menos de seis meses para empezar a aportar valor
\u23f0 M\u00e1s de 2200 horas ahorradas en creaci\u00f3n de campa\u00f1as<\/p>\n

*Fuente: The Total Economic Impact of Braze, a commissioned study by Forrester Consulting<\/p>\n

\u00bfQuieres saber m\u00e1s?<\/h1>\n

Braze es una herramienta poderosa, vers\u00e1til e incre\u00edblemente escalable, que se adapta a tus necesidades y te permite crear mejores experiencias digitales para tus usuarios. Si quieres ver Braze en acci\u00f3n no dudes en reservar una cita con nosotros y conoce todas las posibilidades que te habilita el Canvas.<\/p>\n

<\/p>\n
<\/div>\n

<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Braze es una soluci\u00f3n de customer engagement que te permite conectar con tus usuarios en el momento correcto, por el canal correcto y convertirlos en usuarios activos, mejorar la retenci\u00f3n de tu producto y recuperar usuarios que dabas por perdidos.<\/p>\n","protected":false},"author":3,"featured_media":1753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es Braze? - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/que-es-braze\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Braze?\" \/>\n<meta property=\"og:description\" content=\"Braze es una soluci\u00f3n de customer engagement que te permite conectar con tus usuarios en el momento correcto, por el canal correcto y convertirlos en usuarios activos, mejorar la retenci\u00f3n de tu producto y recuperar usuarios que dabas por perdidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/que-es-braze\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T09:51:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T17:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/61fabd2052552933185af1e2_Banners-blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura D'Onofrio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura D'Onofrio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/\"},\"author\":{\"name\":\"Laura D'Onofrio\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"headline\":\"\u00bfQu\u00e9 es Braze?\",\"datePublished\":\"2025-03-12T09:51:44+00:00\",\"dateModified\":\"2025-03-31T17:58:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/\"},\"wordCount\":457,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/61fabd2052552933185af1e2_Banners-blog-1.png\",\"articleSection\":[\"Partners\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/que-es-braze\\\/\",\"name\":\"\u00bfQu\u00e9 es Braze? 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