{"id":2206,"date":"2025-04-01T16:54:26","date_gmt":"2025-04-01T14:54:26","guid":{"rendered":"https:\/\/minders.io\/?p=2206"},"modified":"2025-04-01T16:54:26","modified_gmt":"2025-04-01T14:54:26","slug":"how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\/","title":{"rendered":"How Delivery Hero and Pedidos Ya Optimize Acquisition with Key Strategies and Tools"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lifecycle marketing is essential for maintaining a consistent and meaningful connection with your audience as they interact with your product or platform. As users progress from prospects to customers and eventually become brand advocates, it is crucial for your team to adjust marketing strategies to align with their specific lifecycle stage. Building a loyal customer base that turns into brand ambassadors depends on fostering strong and meaningful relationships with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matt Dyson, Head of CRM Tech at Delivery Hero, along with Will Crocker, VP of Customer &amp; Partner Marketing at Braze, shared valuable insights into how they approach acquisition strategies and how brands can improve them. Below are some key takeaways from their discussion:<\/span><\/p>\n<h3><b>Align Your Campaigns with the Customer Lifecycle<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Turning new users into engaged and loyal customers requires nurturing them and keeping them informed from their first interaction with your brand. Some of the most important campaigns throughout the customer lifecycle include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness campaigns:<\/b><span style=\"font-weight: 400;\"> Targeting top-of-funnel (TOFU) audiences who are aware of your brand but need to understand its value.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration campaigns:<\/b><span style=\"font-weight: 400;\"> Focused on mid-funnel (MOFU) prospects who have shown interest but need more information to distinguish your offering from competitors.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion campaigns:<\/b><span style=\"font-weight: 400;\"> Aimed at bottom-of-funnel (BOFU) users who are close to making a purchase or are already customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention campaigns:<\/b><span style=\"font-weight: 400;\"> Designed to ensure customers continue purchasing your products or renewing your services.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Focus on KPIs and Best Practices for Acquisition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To measure the effectiveness of your acquisition strategies, it is crucial to track key metrics such as Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CAC<\/b><span style=\"font-weight: 400;\"> includes all digital and non-digital efforts to acquire new customers and is calculated by dividing total marketing and sales expenses by the number of new customers acquired.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CLV<\/b><span style=\"font-weight: 400;\"> estimates the long-term value of a customer based on the revenue they will generate throughout their relationship with your brand.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comparing CAC with CLV is essential in deciding how much to invest in acquiring new customers. Additionally, CLV should be analyzed alongside other key metrics like Cost per Acquisition (CPA). Benchmarking your organization\u2019s CPA against industry standards can help you fine-tune your strategy to maximize ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among best practices, post-acquisition experiences play a key role in deepening loyalty and engagement. For example, it\u2019s important to tailor marketing strategies for customers acquired through paid channels and avoid sending promotional messages to recent buyers, as this could negatively impact their experience.<\/span><\/p>\n<h3><b>Diversify Your Strategies to Drive Acquisition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At Delivery Hero, paid channels are leveraged for customer acquisition in two main ways: attracting new users to the platform and re-engaging those who have not yet reached loyalty. These campaigns are personalized through segmentation, considering users\u2019 funnel stage and past interactions with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to note that not all paid channels deliver the same results. Most companies benefit from using a mix of paid channels depending on their business model and industry. For instance, a direct-to-consumer (DTC) brand might achieve better results with audio advertising. Experimenting with different channels and evaluating their effectiveness for your goals is crucial to optimizing customer acquisition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, implementing a referral program can be an effective strategy to increase acquisition rates. Referred customers tend to have higher quality and lifetime value. However, it is essential to safeguard these programs against potential abuse by using fraud prevention measures such as single-use promo codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other strategies to boost acquisition include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing in <\/span><b>strong SEO<\/b><span style=\"font-weight: 400;\"> to improve organic visibility in search engines.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being <\/span><b>active on relevant social media<\/b><span style=\"font-weight: 400;\"> platforms for your audience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leveraging <\/span><b>content marketing<\/b><span style=\"font-weight: 400;\"> through blogs, eBooks, educational videos, and case studies to diversify efforts and attract new users.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Integrate Retention and Acquisition for Maximum Results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While retention and acquisition are both critical, they should not be approached in isolation. It\u2019s not enough to attract new customers\u2014you must ensure they remain loyal and evolve into brand advocates. Collaborating with the retention team to offer personalized onboarding experiences is an effective way to improve outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study found that <\/span><b>8 out of 10 people delete an app because they don\u2019t know how to use it<\/b><span style=\"font-weight: 400;\">, and more than half have returned a product for the same reason. Failing to invest in an effective onboarding strategy can result in wasted acquisition efforts and resources.<\/span><\/p>\n<p><b>Source: Braze.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifecycle marketing is essential for maintaining a consistent and meaningful connection with your audience as they interact with your product or platform. As users progress from prospects to customers and eventually become brand advocates, it is crucial for your team to adjust marketing strategies to align with their specific lifecycle stage. Building a loyal customer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","hentry","category-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Delivery Hero and Pedidos Ya Optimize Acquisition with Key Strategies and Tools - Minders<\/title>\n<meta name=\"description\" content=\"As users progress from prospects to customers and eventually become brand advocates, it is crucial for your team to adjust marketing strategies to align with their specific lifecycle stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Delivery Hero and Pedidos Ya Optimize Acquisition with Key Strategies and Tools\" \/>\n<meta property=\"og:description\" content=\"As users progress from prospects to customers and eventually become brand advocates, it is crucial for your team to adjust marketing strategies to align with their specific lifecycle stage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T14:54:26+00:00\" \/>\n<meta name=\"author\" content=\"Laura D&#039;Onofrio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura D&#039;Onofrio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\\\/\"},\"author\":{\"name\":\"Laura D'Onofrio\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"headline\":\"How Delivery Hero and Pedidos Ya Optimize Acquisition with Key Strategies and Tools\",\"datePublished\":\"2025-04-01T14:54:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\\\/\"},\"wordCount\":721,\"articleSection\":[\"Customer Engagement\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/how-delivery-hero-and-pedidos-ya-optimize-acquisition-with-key-strategies-and-tools\\\/\",\"name\":\"How Delivery Hero and Pedidos Ya Optimize Acquisition with Key Strategies and Tools - 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