{"id":3737,"date":"2024-06-13T14:20:30","date_gmt":"2024-06-13T17:20:30","guid":{"rendered":"https:\/\/minders.io\/highlights-braze-tour-in-english\/"},"modified":"2024-06-13T14:20:30","modified_gmt":"2024-06-13T17:20:30","slug":"highlights-braze-tour-in-english","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/","title":{"rendered":"Highlights Braze Tour in english"},"content":{"rendered":"<p>\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! Un webinar interactivo sobre Customer Engagement, completamente en espa\u00f1ol y pensado para el mercado latinoamericano. <\/p>\n<p>\u200d<\/p>\n<h1>El Braze Tour se dividi\u00f3 en tres partes:<\/h1>\n<p>\u200d<\/p>\n<p>Primero exploramos esta herramienta l\u00edder de Customer Engagement, vimos c\u00f3mo es su arquitectura, todos los canales por los que te permite conectarte con tus usuarios y c\u00f3mo personalizar los mensajes seg\u00fan atributos y comportamientos de los usuarios.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/image-placeholder.svg\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>Luego hablamos sobre la importancia de la omnicanalidad y c\u00f3mo la comunicaci\u00f3n cross-channel puede aumentar exponencialmente tus conversiones.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625099674a9fec6324d0e2b2_ifvqq6LDO7F8bI6qesOUlBfSt900sPXijxqGmWvPnGBDrXpZHgKYilgRnLpDuoWfvP-6lRyNJKQG6gT0f7XlrwTgirE0elqbuZPegeecbdD93kx_pCGYtXk945TLTMySjqLvPYg.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Y finalmente analizamos un caso de uso, guiados por una misi\u00f3n: incentivar la primera compra de usuarios nuevos. A trav\u00e9s del cual vimos c\u00f3mo segmentar a nuestros usuarios, c\u00f3mo armar campa\u00f1as single channel, canvas (cross-channel) y la importancia de la personalizaci\u00f3n de los mensajes. <\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625099ade7923d5ae8e676a9_8JTnvNSIYBauP7RQVb_QpCwtdyaRKzIPDYInSMTI-wUBoiRlLXm-vlCJJ369EMbJ5k8zhSB_go9BJ2RRRw2DDRHWyTjk5HRWLT2OwZAFyZj102IdUAE3d566kWicGVG99kDmph4.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h1>Lo que dijeron quienes participaron del Braze Tour:<\/h1>\n<p><strong>&#8211; \u201cQu\u00e9 buen presentador Mat\u00edas. Se agradece tambi\u00e9n la presencia del equipo t\u00e9cnico\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cM\u00e1s webinarios como estos\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cEstuvo excelente, lo malo es que me enter\u00e9 el mismo d\u00eda del evento, felizmente las horas se dieron y no tuve complicaciones en estar presente.\u201d<\/strong><\/p>\n<p>\u200d<\/p>\n<p><strong>&#8211; \u201cMe ha gustado mucho\u201d.<\/strong><\/p>\n<p>\u200d<\/p>\n<h1>\u00bfTe lo perdiste? \u00a1No te preocupes! Puedes ver la grabaci\u00f3n<\/h1>\n<p>\u200d<\/p>\n<div data-rt-embed-type=\"true\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/shell.js\"><\/script>  <script>    hbspt.forms.create({   region: \"na1\",   portalId: \"7042717\",   formId: \"78feaab1-7f69-4af8-a7d3-0fa93d764088\"  });  <\/script><\/div>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! Un webinar interactivo sobre Customer Engagement, completamente en espa\u00f1ol y pensado para el mercado latinoamericano. <\/p>\n","protected":false},"author":3,"featured_media":2640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Highlights Braze Tour in english - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlights Braze Tour in english\" \/>\n<meta property=\"og:description\" content=\"\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! Un webinar interactivo sobre Customer Engagement, completamente en espa\u00f1ol y pensado para el mercado latinoamericano.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T17:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/image-placeholder.svg\" \/>\n<meta name=\"author\" content=\"Laura D&#039;Onofrio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura D&#039;Onofrio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/\"},\"author\":{\"name\":\"Laura D'Onofrio\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"headline\":\"Highlights Braze Tour in english\",\"datePublished\":\"2024-06-13T17:20:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/\"},\"wordCount\":224,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/625097f2538989ac6178b54b_Banners-blog.png\",\"articleSection\":[\"Customer Engagement\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/\",\"name\":\"Highlights Braze Tour in english - Minders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/625097f2538989ac6178b54b_Banners-blog.png\",\"datePublished\":\"2024-06-13T17:20:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/625097f2538989ac6178b54b_Banners-blog.png\",\"contentUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/625097f2538989ac6178b54b_Banners-blog.png\",\"width\":2240,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/highlights-braze-tour-in-english\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/minders.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Highlights Braze Tour in english\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minders.io\\\/#website\",\"url\":\"https:\\\/\\\/minders.io\\\/\",\"name\":\"Minders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minders.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/6f451ab3c647e71c419b54fa47e740ed\",\"name\":\"Laura D'Onofrio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g\",\"caption\":\"Laura D'Onofrio\"},\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/author\\\/lauradonofrio\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Highlights Braze Tour in english - Minders","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/","og_locale":"es_ES","og_type":"article","og_title":"Highlights Braze Tour in english","og_description":"\u00a1El 31 de marzo ocurri\u00f3 el primer Braze Tour de la historia! Un webinar interactivo sobre Customer Engagement, completamente en espa\u00f1ol y pensado para el mercado latinoamericano.","og_url":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/","og_site_name":"Minders","article_published_time":"2024-06-13T17:20:30+00:00","og_image":[{"url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/image-placeholder.svg","type":"","width":"","height":""}],"author":"Laura D'Onofrio","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura D'Onofrio","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#article","isPartOf":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/"},"author":{"name":"Laura D'Onofrio","@id":"https:\/\/minders.io\/#\/schema\/person\/6f451ab3c647e71c419b54fa47e740ed"},"headline":"Highlights Braze Tour in english","datePublished":"2024-06-13T17:20:30+00:00","mainEntityOfPage":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/"},"wordCount":224,"commentCount":0,"image":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625097f2538989ac6178b54b_Banners-blog.png","articleSection":["Customer Engagement"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/","url":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/","name":"Highlights Braze Tour in english - Minders","isPartOf":{"@id":"https:\/\/minders.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#primaryimage"},"image":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625097f2538989ac6178b54b_Banners-blog.png","datePublished":"2024-06-13T17:20:30+00:00","author":{"@id":"https:\/\/minders.io\/#\/schema\/person\/6f451ab3c647e71c419b54fa47e740ed"},"breadcrumb":{"@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#primaryimage","url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625097f2538989ac6178b54b_Banners-blog.png","contentUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/625097f2538989ac6178b54b_Banners-blog.png","width":2240,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/minders.io\/es\/highlights-braze-tour-in-english\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/minders.io\/"},{"@type":"ListItem","position":2,"name":"Highlights Braze Tour in english"}]},{"@type":"WebSite","@id":"https:\/\/minders.io\/#website","url":"https:\/\/minders.io\/","name":"Minders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minders.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/minders.io\/#\/schema\/person\/6f451ab3c647e71c419b54fa47e740ed","name":"Laura D'Onofrio","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8861e438e517e835cdd6f52da6f79f8421d999c33d46d9ddc7a2fca23a8df06?s=96&d=mm&r=g","caption":"Laura D'Onofrio"},"url":"https:\/\/minders.io\/es\/author\/lauradonofrio\/"}]}},"_links":{"self":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/3737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/comments?post=3737"}],"version-history":[{"count":0,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/3737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media\/2640"}],"wp:attachment":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media?parent=3737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/categories?post=3737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/tags?post=3737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}