{"id":4230,"date":"2025-08-05T14:41:09","date_gmt":"2025-08-05T17:41:09","guid":{"rendered":"https:\/\/minders.io\/?p=4230"},"modified":"2025-08-05T14:41:09","modified_gmt":"2025-08-05T17:41:09","slug":"que-es-north-star-metric-2","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/","title":{"rendered":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia"},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 es una North Star Metric y por qu\u00e9 deber\u00edas tener una?<\/strong> Todos quieren crecer, pero no todos tienen claro <strong>hacia d\u00f3nde est\u00e1n yendo<\/strong>. En Minders, cuando comenzamos a trabajar con un nuevo equipo, hacemos una pregunta clave:<\/p>\n<blockquote><p><strong>\u00bfQu\u00e9 est\u00e1n tratando de optimizar realmente?<\/strong><\/p><\/blockquote>\n<p>Lo que suele pasar es esto: hay muchos dashboards, KPIs de adquisici\u00f3n, m\u00e9tricas del funnel&#8230; pero pocas veces hay <strong>una m\u00e9trica que ordene las prioridades<\/strong> y gu\u00ede las decisiones.<\/p>\n<p>Ah\u00ed es donde entra la <strong>North Star Metric<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4231 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/07\/f9e5e6e3a245733b672e93b5ddd95b924005ac6f-1920x1080-1.webp\" alt=\"north star metric \" width=\"1920\" height=\"1080\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/07\/f9e5e6e3a245733b672e93b5ddd95b924005ac6f-1920x1080-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/07\/f9e5e6e3a245733b672e93b5ddd95b924005ac6f-1920x1080-1-1280x720.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/07\/f9e5e6e3a245733b672e93b5ddd95b924005ac6f-1920x1080-1-980x551.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/07\/f9e5e6e3a245733b672e93b5ddd95b924005ac6f-1920x1080-1-480x270.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2><strong>\u00bfQu\u00e9 es una North Star Metric?<\/strong><\/h2>\n<p>La North Star Metric (NSM) <strong>no es una m\u00e9trica m\u00e1s<\/strong>. Es aquella que mejor representa el <strong>valor que tu producto entrega al usuario<\/strong>. No es una foto, es una br\u00fajula.<\/p>\n<p>Una buena NSM conecta tres dimensiones:<\/p>\n<ul>\n<li>\u2705 El valor real que experimenta el usuario<\/li>\n<li>\u2705 La estrategia actual del producto<\/li>\n<li>\u2705 El impacto futuro en el negocio<\/li>\n<\/ul>\n<p>Dicho de otro modo: lo que tu producto hace bien, lo que el usuario valora, y lo que tu empresa necesita escalar.<!-- \ud83d\udd17 Enlace externo --><\/p>\n<p>Para una visi\u00f3n t\u00e9cnica m\u00e1s detallada, pod\u00e9s leer esta <a href=\"https:\/\/amplitude.com\/blog\/north-star-metric\" target=\"_blank\" rel=\"noopener\">gu\u00eda sobre North Star Metric de Amplitude<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><br \/>\n\u00bfPor qu\u00e9 es tan importante definir tu North Star Metric?<\/strong><\/h2>\n<p>Cuando est\u00e1 bien definida, la North Star Metric permite:<\/p>\n<ul>\n<li>Priorizar iniciativas con foco<\/li>\n<li>Alinear equipos de producto, growth, marketing y data<\/li>\n<li>Medir el impacto de la estrategia, no solo el output operativo<\/li>\n<\/ul>\n<p>Y lo m\u00e1s importante: te da una base para decidir <strong>qu\u00e9 s\u00ed y qu\u00e9 no<\/strong> hacer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo luce una buena North Star Metric?<\/strong><\/h2>\n<p>Una buena NSM debe cumplir con tres criterios:<\/p>\n<h3>1. Centrada en el valor del usuario<\/h3>\n<p>No alcanza con que sea f\u00e1cil de medir. Tiene que representar una acci\u00f3n vinculada al <strong>\u00abmomento aha\u00bb<\/strong> del usuario.<\/p>\n<h3>2. Representativa de tu estrategia<\/h3>\n<p>Debe reflejar hacia d\u00f3nde est\u00e1s llevando tu producto. No cualquier m\u00e9trica sirve.<\/p>\n<h3>3. Predictiva del futuro<\/h3>\n<p>Debe ser un <strong>leading indicator<\/strong>. M\u00e9tricas como ingresos o churn son importantes, pero llegan tarde.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ejemplos de North Star Metric<\/strong><\/h2>\n<ul>\n<li><strong>Facebook (inicios)<\/strong>: \u201cUsuarios que agregan 7 amigos en los primeros 10 d\u00edas\u201d<\/li>\n<li><strong>eCommerce orientado a mobile<\/strong>: \u201c\u00d3rdenes m\u00f3viles entregadas sin incidentes\u201d<\/li>\n<li><strong>SaaS self-service<\/strong>: \u201cCuentas con m\u00e1s de 3 usuarios activos en la primera semana\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfUna empresa puede tener m\u00e1s de una North Star Metric?<\/strong><\/h2>\n<p>En general, <strong>no<\/strong>.<\/p>\n<p>Una North Star Metric es una <strong>decisi\u00f3n estrat\u00e9gica<\/strong>. Si hay m\u00e1s de una, probablemente hay m\u00e1s de una estrategia o falta foco.<\/p>\n<p>En grandes organizaciones, puede haber <strong>una por unidad de negocio o producto<\/strong>, pero no dentro del mismo equipo.<\/p>\n<p><strong>\ud83d\udca1 Tip:<\/strong> Acompa\u00f1\u00e1 tu NSM con <strong>inputs accionables<\/strong>, es decir, m\u00e9tricas que expliquen el progreso hacia esa m\u00e9trica clave y sobre las cuales puedas actuar.<\/p>\n<p><!-- \ud83d\udd17 Enlace interno sugerido --><\/p>\n<p>Si est\u00e1s trabajando en la definici\u00f3n de <a href=\"\/estrategia-de-producto-digital\/\">estrategia de producto digital<\/a>, la North Star Metric es un excelente punto de partida.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfC\u00f3mo elegir la North Star Metric correcta?<\/strong><\/h2>\n<p>Todo parte de entender <strong>qu\u00e9 tipo de \u201cjuego\u201d est\u00e1s jugando<\/strong>:<\/p>\n<h3>\ud83d\udd39 Juego de la atenci\u00f3n<\/h3>\n<p>\u00bfQuer\u00e9s que los usuarios pasen tiempo en tu producto?<\/p>\n<h3>\ud83d\udd39 Juego de la transacci\u00f3n<\/h3>\n<p>\u00bfMed\u00eds el \u00e9xito en base a cu\u00e1ntas compras se hacen?<\/p>\n<h3>\ud83d\udd39 Juego de la productividad<\/h3>\n<p>\u00bfTu producto ayuda a hacer algo mejor, m\u00e1s r\u00e1pido o m\u00e1s f\u00e1cil?<\/p>\n<p>Cada juego tiene sus se\u00f1ales. No todas las m\u00e9tricas sirven para todos los modelos. Por eso, m\u00e1s que una m\u00e9trica que \u201csuene bien\u201d, eleg\u00ed una que <strong>prediga impacto futuro real<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 importa tanto tener una North Star Metric?<\/strong><\/h2>\n<p>Porque lo que <strong>no se mide bien, se optimiza mal<\/strong>.<\/p>\n<p>Sin una North Star clara:<\/p>\n<ul>\n<li>Los equipos se enfocan en lo m\u00e1s f\u00e1cil de mover (y no necesariamente lo m\u00e1s importante)<\/li>\n<li>Se pierde foco en el valor para el usuario<\/li>\n<li>La estrategia se diluye<\/li>\n<\/ul>\n<p>Una buena NSM cambia la cultura: te obliga a pensar en impacto, no en output.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>En Minders te ayudamos a encontrar tu North Star Metric<\/strong><\/h2>\n<p>Trabajamos con nuestros clientes para <strong>descubrir, validar y operacionalizar su North Star Metric<\/strong>. No como un n\u00famero bonito en una presentaci\u00f3n, sino como un <strong>sistema vivo que gu\u00eda decisiones todos los d\u00edas<\/strong>.<\/p>\n<p>Porque cuando sab\u00e9s a d\u00f3nde quer\u00e9s llegar, todo lo dem\u00e1s es m\u00e1s f\u00e1cil de medir y de lograr.<br \/>\n<strong>Escribinos.<\/strong> Hay decisiones que no deber\u00edan tomarse a ciegas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s midiendo lo que realmente importa? Descubr\u00ed c\u00f3mo una North Star Metric puede alinear a todo tu equipo con una estrategia clara.<\/p>\n","protected":false},"author":7,"featured_media":4497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia - Minders<\/title>\n<meta name=\"description\" content=\"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia\" \/>\n<meta property=\"og:description\" content=\"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T17:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia\",\"datePublished\":\"2025-08-05T17:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/\"},\"wordCount\":757,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/jknfhjkgh-1.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/\",\"name\":\"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia - Minders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/jknfhjkgh-1.jpg\",\"datePublished\":\"2025-08-05T17:41:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"description\":\"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/jknfhjkgh-1.jpg\",\"contentUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/jknfhjkgh-1.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"north star metric\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/que-es-north-star-metric-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/minders.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minders.io\\\/#website\",\"url\":\"https:\\\/\\\/minders.io\\\/\",\"name\":\"Minders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minders.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\",\"name\":\"Renata Gagliardi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"caption\":\"Renata Gagliardi\"},\"sameAs\":[\"http:\\\/\\\/minders.io\"],\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/author\\\/renataminders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia - Minders","description":"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia","og_description":"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.","og_url":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/","og_site_name":"Minders","article_published_time":"2025-08-05T17:41:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg","type":"image\/jpeg"}],"author":"Renata Gagliardi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Renata Gagliardi","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#article","isPartOf":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/"},"author":{"name":"Renata Gagliardi","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"headline":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia","datePublished":"2025-08-05T17:41:09+00:00","mainEntityOfPage":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/"},"wordCount":757,"image":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/","url":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/","name":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia - Minders","isPartOf":{"@id":"https:\/\/minders.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#primaryimage"},"image":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg","datePublished":"2025-08-05T17:41:09+00:00","author":{"@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"description":"Descubr\u00ed qu\u00e9 es una North Star Metric, c\u00f3mo elegir la correcta y por qu\u00e9 es clave para el crecimiento de productos digitales.","breadcrumb":{"@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minders.io\/es\/que-es-north-star-metric-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#primaryimage","url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg","contentUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/jknfhjkgh-1.jpg","width":1920,"height":1080,"caption":"north star metric"},{"@type":"BreadcrumbList","@id":"https:\/\/minders.io\/es\/que-es-north-star-metric-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/minders.io\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 es una North Star Metric y c\u00f3mo usarla en tu estrategia"}]},{"@type":"WebSite","@id":"https:\/\/minders.io\/#website","url":"https:\/\/minders.io\/","name":"Minders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minders.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9","name":"Renata Gagliardi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","caption":"Renata Gagliardi"},"sameAs":["http:\/\/minders.io"],"url":"https:\/\/minders.io\/es\/author\/renataminders\/"}]}},"_links":{"self":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/4230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/comments?post=4230"}],"version-history":[{"count":9,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/4230\/revisions"}],"predecessor-version":[{"id":4503,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/4230\/revisions\/4503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media\/4497"}],"wp:attachment":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media?parent=4230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/categories?post=4230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/tags?post=4230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}