{"id":5179,"date":"2025-09-04T12:12:34","date_gmt":"2025-09-04T15:12:34","guid":{"rendered":"https:\/\/minders.io\/?p=5179"},"modified":"2025-09-04T12:13:43","modified_gmt":"2025-09-04T15:13:43","slug":"automatizacion-de-desuscripcion-multicanal","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/automatizacion-de-desuscripcion-multicanal\/","title":{"rendered":"Behind the Growth Stack: Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal con Braze"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-5169 alignleft\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Diseno-sin-titulo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><br \/>\n<strong>Escrito por <a href=\"https:\/\/www.linkedin.com\/in\/valentina-llanos-pontaut\/\">Valentina Llanos Pontaut<\/a><br \/>\n(Solutions Architect)\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"290\" data-end=\"327\">Las desuscripciones manuales estaban fallando. <\/strong>Usuarios que ped\u00edan dejar de recibir comunicaciones segu\u00edan recibiendo mensajes por WhatsApp, email y push, lo que generaba riesgos de cumplimiento y afectaba la confianza. En este post te contamos c\u00f3mo resolvimos ese problema con la automatizaci\u00f3n de desuscripciones multicanal, usando las APIs de <a href=\"https:\/\/minders.io\/es\/braze\/\">Braze<\/a> para crear un motor centralizado y escalable que elimin\u00f3 errores manuales y le ahorr\u00f3 horas de trabajo al equipo de operaciones.<\/p>\n<h2 data-start=\"691\" data-end=\"718\">\ud83d\udea8 Cuando \u201cStop\u201d No Basta<\/h2>\n<p data-start=\"720\" data-end=\"781\">Tanto en WhatsApp como en email\/push, el reto era el mismo:<\/p>\n<ul data-start=\"783\" data-end=\"1003\">\n<li data-start=\"783\" data-end=\"869\">\n<p data-start=\"785\" data-end=\"869\">Los equipos gestionaban las bajas de forma manual dentro de los perfiles en Braze.<\/p>\n<\/li>\n<li data-start=\"870\" data-end=\"1003\">\n<p data-start=\"872\" data-end=\"1003\">Como consecuencia, algunos usuarios se volv\u00edan a suscribir por error, recib\u00edan notificaciones que no quer\u00edan y perd\u00edan confianza.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1005\" data-end=\"1196\">Nuestra hip\u00f3tesis: automatizar las bajas a trav\u00e9s de la API y centralizar el proceso reducir\u00eda los errores humanos, proteger\u00eda la experiencia del usuario y optimizar\u00eda el tiempo del equipo.<\/p>\n<h2 data-start=\"1198\" data-end=\"1246\">\u2699\ufe0f Construyendo el Motor de Auto-Desuscripci\u00f3n<\/h2>\n<p data-start=\"1248\" data-end=\"1415\">Creamos una automatizaci\u00f3n multicanal para dar de baja usuarios no deseados usando el endpoint <code data-start=\"1343\" data-end=\"1356\">users\/track<\/code> de Braze. La soluci\u00f3n tuvo tres componentes principales:<\/p>\n<h3 data-start=\"1417\" data-end=\"1460\">\ud83c\udfaf Paso 1: \u00bfQui\u00e9nes Deben Ser Bloqueados?<\/h3>\n<p data-start=\"1462\" data-end=\"1512\">Probamos dos m\u00e9todos para WhatsApp y email\/push:<\/p>\n<ul data-start=\"1514\" data-end=\"1804\">\n<li data-start=\"1514\" data-end=\"1688\">\n<p data-start=\"1516\" data-end=\"1688\"><strong data-start=\"1516\" data-end=\"1551\">Flag de propiedad en el usuario<\/strong>: agregamos una propiedad \u201cblocked\u201d en el perfil. Esto automatiza el targeting, aunque consume un data point cada vez que se actualiza.<\/p>\n<\/li>\n<li data-start=\"1689\" data-end=\"1804\">\n<p data-start=\"1691\" data-end=\"1804\"><strong data-start=\"1691\" data-end=\"1707\">Carga de CSV<\/strong>: subida de una lista de <code data-start=\"1732\" data-end=\"1746\">external_ids<\/code>. No consume data points, pero requiere cargas manuales.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1806\" data-end=\"1879\">Cada cliente puede elegir el m\u00e9todo que mejor se adapte a su operaci\u00f3n.<\/p>\n<h3 data-start=\"1881\" data-end=\"1913\">\ud83d\udd17 Paso 2: Webhooks al Rescate<\/h3>\n<ul data-start=\"1915\" data-end=\"2243\">\n<li data-start=\"1915\" data-end=\"1998\">\n<p data-start=\"1917\" data-end=\"1998\"><strong data-start=\"1917\" data-end=\"1940\">Campa\u00f1a con webhook<\/strong>: configurada en Braze usando el endpoint <code data-start=\"1982\" data-end=\"1995\">users\/track<\/code>.<\/p>\n<\/li>\n<li data-start=\"1999\" data-end=\"2125\">\n<p data-start=\"2001\" data-end=\"2015\"><strong data-start=\"2001\" data-end=\"2013\">Headers:<\/strong><\/p>\n<ul data-start=\"2018\" data-end=\"2125\">\n<li data-start=\"2018\" data-end=\"2052\">\n<p data-start=\"2020\" data-end=\"2052\">Content-Type: application\/json<\/p>\n<\/li>\n<li data-start=\"2055\" data-end=\"2125\">\n<p data-start=\"2057\" data-end=\"2125\">Authorization: Bearer &lt;REST API Key&gt; (con permisos <code data-start=\"2108\" data-end=\"2121\">users.track<\/code>).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5><strong><span class=\"notion-enable-hover\" data-token-index=\"0\">WhatsApp request body:<\/span><\/strong><\/h5>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5175 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53.jpeg\" alt=\"\" width=\"1600\" height=\"425\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53.jpeg 1600w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-1280x340.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-980x260.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-480x128.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>Email + Push request body:<\/strong><\/h5>\n<h5><strong><span class=\"notion-enable-hover\" data-token-index=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5172 size-full alignleft\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52.jpeg\" alt=\"\" width=\"1600\" height=\"297\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52.jpeg 1600w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-1280x238.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-980x182.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-480x89.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/span><\/strong><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>Cluster endpoint:<\/strong><\/h5>\n<p><code>https:\/\/rest.iad-0X.braze.com\/users\/track<\/code> (reemplazar X con n\u00famero de cluster).<\/p>\n<h2 data-start=\"2245\" data-end=\"2277\">\u23f1 Paso 3: Configurar y Olvidar<\/h2>\n<ul data-start=\"2279\" data-end=\"2573\">\n<li data-start=\"2279\" data-end=\"2331\">\n<p data-start=\"2281\" data-end=\"2331\"><strong data-start=\"2281\" data-end=\"2293\">Schedule<\/strong>: enviar apenas se lanza la campa\u00f1a.<\/p>\n<\/li>\n<li data-start=\"2332\" data-end=\"2430\">\n<p data-start=\"2334\" data-end=\"2430\"><strong data-start=\"2334\" data-end=\"2355\">Delivery Controls<\/strong>: permitir re-elegibilidad cada 15 minutos, para reprocesar casos l\u00edmite.<\/p>\n<\/li>\n<li data-start=\"2431\" data-end=\"2508\">\n<p data-start=\"2433\" data-end=\"2508\"><strong data-start=\"2433\" data-end=\"2455\">Audiencia objetivo<\/strong>: segmento de usuarios bloqueados (por flag o CSV).<\/p>\n<\/li>\n<li data-start=\"2509\" data-end=\"2573\">\n<p data-start=\"2511\" data-end=\"2573\"><strong data-start=\"2511\" data-end=\"2525\">Importante<\/strong>: eliminar el grupo de control en pruebas A\/B.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2575\" data-end=\"2612\">\ud83c\udf0a Qu\u00e9 Cambi\u00f3 con la Automatizaci\u00f3n<\/h2>\n<ul data-start=\"2614\" data-end=\"2963\">\n<li data-start=\"2614\" data-end=\"2715\">\n<p data-start=\"2616\" data-end=\"2715\"><strong data-start=\"2616\" data-end=\"2627\">Impacto<\/strong>: los usuarios dejaron de recibir comunicaciones de forma segura en todos los canales.<\/p>\n<\/li>\n<li data-start=\"2716\" data-end=\"2777\">\n<p data-start=\"2718\" data-end=\"2777\"><strong data-start=\"2718\" data-end=\"2732\">Eficiencia<\/strong>: el equipo ahorr\u00f3 horas de gesti\u00f3n manual.<\/p>\n<\/li>\n<li data-start=\"2778\" data-end=\"2872\">\n<p data-start=\"2780\" data-end=\"2872\"><strong data-start=\"2780\" data-end=\"2797\">Escalabilidad<\/strong>: el mismo dise\u00f1o funciona en WhatsApp, email y push con ajustes m\u00ednimos.<\/p>\n<\/li>\n<li data-start=\"2873\" data-end=\"2963\">\n<p data-start=\"2875\" data-end=\"2963\"><strong data-start=\"2875\" data-end=\"2891\">Flexibilidad<\/strong>: tambi\u00e9n puede automatizar opt-ins o actualizar atributos de usuario.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2965\" data-end=\"2982\">\ud83d\udd2e Aprendizajes Para Lo Que Viene<\/h2>\n<ul data-start=\"2984\" data-end=\"3200\">\n<li data-start=\"2984\" data-end=\"3038\">\n<p data-start=\"2986\" data-end=\"3038\">Automatizar la carga de CSV en un cron programado.<\/p>\n<\/li>\n<li data-start=\"3039\" data-end=\"3112\">\n<p data-start=\"3041\" data-end=\"3112\">Crear monitoreo y alertas para detectar reinscripciones accidentales.<\/p>\n<\/li>\n<li data-start=\"3113\" data-end=\"3200\">\n<p data-start=\"3115\" data-end=\"3200\">Integrar triggers de eventos para dar de baja en tiempo real (fraude, churn, etc.).<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3202\" data-end=\"3226\">\ud83e\udd1d From pain to playbook<\/h2>\n<p data-start=\"3228\" data-end=\"3356\">Las bajas manuales eran lentas y riesgosas. Automatizarlas con las APIs de Braze trajo consistencia, seguridad y tranquilidad.<\/p>\n<p data-start=\"3358\" data-end=\"3475\">\u00bfTe pas\u00f3 algo similar con el manejo de desuscripciones? \u00bfC\u00f3mo resolviste el desaf\u00edo multicanal? <a href=\"https:\/\/minders.io\/es\/lets-talk\/\">\u00a1Compartamos ideas!<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Behind the Growth Stack: Multi-Channel Unsubscribe Automation with Braze\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/WgMucFYtfBM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!-- notionvc: 56694c78-2d57-4046-918e-053d004d01d5 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escrito por Valentina Llanos Pontaut (Solutions Architect)\u00a0 &nbsp; &nbsp; Las desuscripciones manuales estaban fallando. Usuarios que ped\u00edan dejar de recibir comunicaciones segu\u00edan recibiendo mensajes por WhatsApp, email y push, lo que generaba riesgos de cumplimiento y afectaba la confianza. En este post te contamos c\u00f3mo resolvimos ese problema con la automatizaci\u00f3n de desuscripciones multicanal, usando [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-5179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-growth-stack-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Growth Stack: Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal con Braze - Minders<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Braze garantiza seguridad y eficiencia en WhatsApp, email y push con la Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/automatizacion-de-desuscripcion-multicanal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Growth Stack: Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal con Braze\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Braze garantiza seguridad y eficiencia en WhatsApp, email y push con la Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/automatizacion-de-desuscripcion-multicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T15:12:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T15:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valentina Llanos Pontaut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina Llanos Pontaut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/\"},\"author\":{\"name\":\"Valentina Llanos Pontaut\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/90825f51c6c722306357874864c40ce4\"},\"headline\":\"Behind the Growth Stack: Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal con Braze\",\"datePublished\":\"2025-09-04T15:12:34+00:00\",\"dateModified\":\"2025-09-04T15:13:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/\"},\"wordCount\":508,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-5.jpg\",\"articleSection\":[\"Behind The Growth Stack\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/automatizacion-de-desuscripcion-multicanal\\\/\",\"name\":\"Behind the Growth Stack: Automatizaci\u00f3n de Desuscripci\u00f3n Multicanal con Braze - 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