{"id":5672,"date":"2025-09-26T15:04:25","date_gmt":"2025-09-26T18:04:25","guid":{"rendered":"https:\/\/minders.io\/amplitude-and-braze-integration-a-data-driven-growth-guide\/"},"modified":"2025-09-26T15:31:48","modified_gmt":"2025-09-26T18:31:48","slug":"amplitude-and-braze-integration-a-data-driven-growth-guide","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/amplitude-and-braze-integration-a-data-driven-growth-guide\/","title":{"rendered":"Behind the Growth Stack: Integraci\u00f3n de Amplitude y Braze"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-5661\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Diseno-sin-titulo-3-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>Escrito por <a href=\"https:\/\/www.linkedin.com\/in\/facundo-piaggio-6544841b7\/\">Facundo Piaggio<\/a> (Solutions Architect)<\/strong><\/p>\n<p data-start=\"1092\" data-end=\"1496\">Hoy en d\u00eda, las empresas deben comprender profundamente el comportamiento de sus clientes y responder con rapidez y precisi\u00f3n. Ah\u00ed es donde entra en juego la <strong data-start=\"1250\" data-end=\"1286\">integraci\u00f3n de <a href=\"https:\/\/minders.io\/es\/amplitude\/\">Amplitude<\/a> y <a href=\"https:\/\/minders.io\/es\/braze\/\">Braze<\/a><\/strong>. Estas dos potentes plataformas \u2014una enfocada en la anal\u00edtica de productos y otra en el engagement personalizado\u2014 pueden trabajar juntas para crear una estrategia de crecimiento verdaderamente basada en datos.<\/p>\n<p data-start=\"1498\" data-end=\"1817\">Cuando se integran, <strong data-start=\"1518\" data-end=\"1539\">Amplitude y Braze<\/strong> van m\u00e1s all\u00e1 de sus capacidades individuales para proporcionar a los equipos informaci\u00f3n en tiempo real y automatizaci\u00f3n en la ejecuci\u00f3n. En este art\u00edculo te explico qu\u00e9 hace cada plataforma, por qu\u00e9 es importante su integraci\u00f3n, c\u00f3mo conectarlas y c\u00f3mo evitar errores comunes.<\/p>\n<h2 data-start=\"1824\" data-end=\"1848\">\ud83e\udde0 \u00bfQu\u00e9 es Amplitude?<\/h2>\n<p data-start=\"1850\" data-end=\"2082\"><strong data-start=\"1850\" data-end=\"1863\">Amplitude<\/strong> es una de las principales plataformas de <strong data-start=\"1905\" data-end=\"1931\">anal\u00edtica de productos<\/strong>, dise\u00f1ada para ayudar a los equipos a entender c\u00f3mo interact\u00faan los usuarios con sus productos digitales, desde aplicaciones m\u00f3viles hasta sitios web.<\/p>\n<p data-start=\"2084\" data-end=\"2106\">Con Amplitude, puedes:<\/p>\n<ul data-start=\"2108\" data-end=\"2318\">\n<li data-start=\"2108\" data-end=\"2165\">\n<p data-start=\"2110\" data-end=\"2165\">Identificar qu\u00e9 funcionalidades usan m\u00e1s los usuarios<\/p>\n<\/li>\n<li data-start=\"2166\" data-end=\"2236\">\n<p data-start=\"2168\" data-end=\"2236\">Detectar puntos de fricci\u00f3n o abandono en el recorrido del usuario<\/p>\n<\/li>\n<li data-start=\"2237\" data-end=\"2318\">\n<p data-start=\"2239\" data-end=\"2318\">Comprender qu\u00e9 comportamientos predicen conversiones, retenci\u00f3n o cancelaciones<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2320\" data-end=\"2499\">Este tipo de informaci\u00f3n permite que los equipos de producto y crecimiento tomen <strong data-start=\"2401\" data-end=\"2432\">decisiones basadas en datos<\/strong> para mejorar la experiencia del usuario y acelerar el crecimiento.<\/p>\n<h2 data-start=\"2506\" data-end=\"2526\">\ud83d\udcf2 \u00bfQu\u00e9 es Braze?<\/h2>\n<p data-start=\"2528\" data-end=\"2691\"><strong data-start=\"2528\" data-end=\"2537\">Braze<\/strong> es una plataforma de <strong data-start=\"2559\" data-end=\"2588\">engagement con el cliente<\/strong> que permite enviar comunicaciones personalizadas y en tiempo real a trav\u00e9s de m\u00faltiples canales, como:<\/p>\n<ul data-start=\"2693\" data-end=\"2763\">\n<li data-start=\"2693\" data-end=\"2716\">\n<p data-start=\"2695\" data-end=\"2716\">Notificaciones push<\/p>\n<\/li>\n<li data-start=\"2717\" data-end=\"2727\">\n<p data-start=\"2719\" data-end=\"2727\">Emails<\/p>\n<\/li>\n<li data-start=\"2728\" data-end=\"2735\">\n<p data-start=\"2730\" data-end=\"2735\">SMS<\/p>\n<\/li>\n<li data-start=\"2736\" data-end=\"2763\">\n<p data-start=\"2738\" data-end=\"2763\">Mensajes dentro de la app<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2765\" data-end=\"2933\">Braze se enfoca en crear experiencias personalizadas en funci\u00f3n del comportamiento del usuario, ayudando a las marcas a construir relaciones duraderas y significativas.<\/p>\n<h2 data-start=\"2940\" data-end=\"2982\">\ud83d\udd01 \u00bfPor qu\u00e9 integrar Amplitude y Braze?<\/h2>\n<p data-start=\"184\" data-end=\"406\">La verdadera magia ocurre con la <strong data-start=\"217\" data-end=\"253\">integraci\u00f3n de Amplitude y Braze<\/strong>. Juntas, forman un ciclo poderoso: <strong data-start=\"289\" data-end=\"405\">Analizar el comportamiento \u2192 Segmentar usuarios \u2192 Activar campa\u00f1as personalizadas \u2192 Medir el impacto \u2192 Optimizar<\/strong>.<\/p>\n<p data-start=\"408\" data-end=\"582\"><strong data-start=\"408\" data-end=\"440\">De los insights a la acci\u00f3n:<\/strong> Los comportamientos de los usuarios identificados en Amplitude pueden transformarse en segmentos din\u00e1micos y activarse directamente en Braze.<\/p>\n<p data-start=\"584\" data-end=\"764\"><strong data-start=\"584\" data-end=\"619\">Personalizaci\u00f3n en tiempo real:<\/strong> Eventos como \u201cel usuario complet\u00f3 el onboarding\u201d o \u201cel usuario abandon\u00f3 el carrito\u201d pueden activar campa\u00f1as dirigidas y personalizadas en Braze.<\/p>\n<p data-start=\"766\" data-end=\"916\"><strong data-start=\"766\" data-end=\"795\">Bucle de mejora continua:<\/strong> Los resultados de esas campa\u00f1as vuelven a Amplitude para medir su impacto y ajustar la estrategia de manera m\u00e1s precisa.<\/p>\n<p data-start=\"918\" data-end=\"1264\"><strong data-start=\"918\" data-end=\"976\">M\u00e9tricas de engagement para cohortes m\u00e1s inteligentes:<\/strong> Braze puede enviar m\u00e9tricas de interacci\u00f3n (como aperturas de mensajes, clics o conversiones) de regreso a Amplitude. Esto permite construir cohortes basadas en el comportamiento de engagement y sincronizarlas nuevamente con Braze para una resegmentaci\u00f3n m\u00e1s precisa en campa\u00f1as futuras.<\/p>\n<p data-start=\"1266\" data-end=\"1487\"><strong data-start=\"1266\" data-end=\"1301\">Campa\u00f1as activadas por eventos:<\/strong> Amplitude tambi\u00e9n puede enviar eventos directamente a Braze, lo que permite a las marcas activar nuevas campa\u00f1as basadas en acciones espec\u00edficas del usuario o hitos dentro del producto.<\/p>\n<p data-start=\"1489\" data-end=\"1776\">En otras palabras, <strong data-start=\"1508\" data-end=\"1560\">Amplitude aporta la inteligencia basada en datos<\/strong>, mientras que <strong data-start=\"1575\" data-end=\"1616\">Braze ejecuta la acci\u00f3n personalizada<\/strong>. Conectar ambas plataformas permite a los equipos ir m\u00e1s all\u00e1 de simplemente observar m\u00e9tricas, cerrando el ciclo de aprendizaje y optimizaci\u00f3n en tiempo real.<\/p>\n<p data-start=\"2984\" data-end=\"3200\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5657\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-15-a-las-9.23.41-a.-m.png\" alt=\" &quot;Amplitude and Braze integration architecture diagram&quot; \" width=\"1706\" height=\"810\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-15-a-las-9.23.41-a.-m.png 1706w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-15-a-las-9.23.41-a.-m-1280x608.png 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-15-a-las-9.23.41-a.-m-980x465.png 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-15-a-las-9.23.41-a.-m-480x228.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1706px, 100vw\" \/><\/p>\n<h2 data-start=\"4418\" data-end=\"4477\">\u2699\ufe0f \u00bfC\u00f3mo configurar la integraci\u00f3n de Amplitude y Braze?<\/h2>\n<p data-start=\"4479\" data-end=\"4638\">La buena noticia es que la <strong data-start=\"4506\" data-end=\"4542\">integraci\u00f3n de Amplitude y Braze<\/strong> es sencilla de implementar gracias a conectores nativos y opciones de configuraci\u00f3n sin c\u00f3digo.<\/p>\n<h3 data-start=\"4645\" data-end=\"4680\">\ud83d\udd04 Braze \u2192 Amplitude (Currents)<\/h3>\n<p data-start=\"4682\" data-end=\"4754\">Env\u00eda m\u00e9tricas de campa\u00f1as desde Braze hacia Amplitude para analizarlas.<\/p>\n<p data-start=\"4756\" data-end=\"4771\"><strong data-start=\"4756\" data-end=\"4771\">Requisitos:<\/strong><\/p>\n<ul data-start=\"4773\" data-end=\"4917\">\n<li data-start=\"4773\" data-end=\"4799\">\n<p data-start=\"4775\" data-end=\"4799\">Clave API de Amplitude<\/p>\n<\/li>\n<li data-start=\"4800\" data-end=\"4917\">\n<p data-start=\"4802\" data-end=\"4813\">En Braze:<\/p>\n<ul data-start=\"4816\" data-end=\"4917\">\n<li data-start=\"4816\" data-end=\"4858\">\n<p data-start=\"4818\" data-end=\"4858\">Ir a <code data-start=\"4823\" data-end=\"4856\">Partner Integrations &gt; Currents<\/code><\/p>\n<\/li>\n<li data-start=\"4861\" data-end=\"4917\">\n<p data-start=\"4863\" data-end=\"4917\">Seleccionar Amplitude como destino e ingresar la clave<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 data-start=\"4924\" data-end=\"4959\">\ud83d\udc65 Amplitude (Cohortes) \u2192 Braze<\/h3>\n<p data-start=\"4961\" data-end=\"5045\">Env\u00eda cohorts desde Amplitude hacia Braze para activar campa\u00f1as con mayor precisi\u00f3n.<\/p>\n<p data-start=\"5047\" data-end=\"5057\"><strong data-start=\"5047\" data-end=\"5057\">Pasos:<\/strong><\/p>\n<ol data-start=\"5059\" data-end=\"5353\">\n<li data-start=\"5059\" data-end=\"5229\">\n<p data-start=\"5062\" data-end=\"5071\">En Braze:<\/p>\n<ul data-start=\"5075\" data-end=\"5229\">\n<li data-start=\"5075\" data-end=\"5126\">\n<p data-start=\"5077\" data-end=\"5126\">Ir a <code data-start=\"5082\" data-end=\"5126\">Partner Integrations &gt; Technology Partners<\/code><\/p>\n<\/li>\n<li data-start=\"5130\" data-end=\"5148\">\n<p data-start=\"5132\" data-end=\"5148\">Buscar Amplitude<\/p>\n<\/li>\n<li data-start=\"5152\" data-end=\"5229\">\n<p data-start=\"5154\" data-end=\"5229\">Generar una <strong data-start=\"5166\" data-end=\"5199\">clave de importaci\u00f3n de datos<\/strong> y copiar el <strong data-start=\"5212\" data-end=\"5229\">endpoint REST<\/strong><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"5231\" data-end=\"5353\">\n<p data-start=\"5234\" data-end=\"5247\">En Amplitude:<\/p>\n<ul data-start=\"5251\" data-end=\"5353\">\n<li data-start=\"5251\" data-end=\"5297\">\n<p data-start=\"5253\" data-end=\"5297\">Ir a <code data-start=\"5258\" data-end=\"5297\">Data &gt; Destinations &gt; Braze (Cohorts)<\/code><\/p>\n<\/li>\n<li data-start=\"5301\" data-end=\"5353\">\n<p data-start=\"5303\" data-end=\"5353\">Ingresar la clave y el endpoint generados en Braze<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"5360\" data-end=\"5394\">\u26a0\ufe0f Amplitude (Eventos) \u2192 Braze<\/h3>\n<p data-start=\"5396\" data-end=\"5557\">Esta opci\u00f3n env\u00eda eventos en tiempo real desde Amplitude hacia Braze, pero requiere una configuraci\u00f3n cuidadosa para evitar duplicaciones y sobrecarga de cuotas.<\/p>\n<p data-start=\"5559\" data-end=\"5569\"><strong data-start=\"5559\" data-end=\"5569\">Pasos:<\/strong><\/p>\n<ol data-start=\"5571\" data-end=\"6047\">\n<li data-start=\"5571\" data-end=\"5772\">\n<p data-start=\"5574\" data-end=\"5583\">En Braze:<\/p>\n<ul data-start=\"5587\" data-end=\"5772\">\n<li data-start=\"5587\" data-end=\"5640\">\n<p data-start=\"5589\" data-end=\"5640\">Ir a <code data-start=\"5594\" data-end=\"5638\">Settings &gt; APIs and Identifiers &gt; API Keys<\/code><\/p>\n<\/li>\n<li data-start=\"5644\" data-end=\"5705\">\n<p data-start=\"5646\" data-end=\"5705\">Crear una nueva clave API con permisos de <strong data-start=\"5688\" data-end=\"5703\">\u201cUser Data\u201d<\/strong><\/p>\n<\/li>\n<li data-start=\"5709\" data-end=\"5772\">\n<p data-start=\"5711\" data-end=\"5772\">Ir a <code data-start=\"5716\" data-end=\"5733\">App Identifiers<\/code> y copiar el ID de la app (Android\/iOS)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"5774\" data-end=\"6047\">\n<p data-start=\"5777\" data-end=\"5790\">En Amplitude:<\/p>\n<ul data-start=\"5794\" data-end=\"6047\">\n<li data-start=\"5794\" data-end=\"5841\">\n<p data-start=\"5796\" data-end=\"5841\">Ir a <code data-start=\"5801\" data-end=\"5839\">Data &gt; Destinations &gt; Braze (Events)<\/code><\/p>\n<\/li>\n<li data-start=\"5845\" data-end=\"5899\">\n<p data-start=\"5847\" data-end=\"5899\">Ingresar la clave API y el identificador de la app<\/p>\n<\/li>\n<li data-start=\"5903\" data-end=\"5963\">\n<p data-start=\"5905\" data-end=\"5963\">Mapear <code data-start=\"5912\" data-end=\"5921\">user_id<\/code> de Amplitude con <code data-start=\"5939\" data-end=\"5952\">external_id<\/code> de Braze<\/p>\n<\/li>\n<li data-start=\"5967\" data-end=\"6047\">\n<p data-start=\"5969\" data-end=\"6047\">Seleccionar cuidadosamente los eventos a enviar (filtra por sistema operativo)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"6054\" data-end=\"6086\">\u26a0\ufe0f Advertencias importantes:<\/h3>\n<ul data-start=\"6088\" data-end=\"6279\">\n<li data-start=\"6088\" data-end=\"6143\">\n<p data-start=\"6090\" data-end=\"6143\"><strong data-start=\"6090\" data-end=\"6143\">No env\u00edes el mismo evento desde ambas plataformas<\/strong><\/p>\n<\/li>\n<li data-start=\"6144\" data-end=\"6209\">\n<p data-start=\"6146\" data-end=\"6209\">Filtra por sistema operativo si trabajas con apps iOS y Android<\/p>\n<\/li>\n<li data-start=\"6210\" data-end=\"6279\">\n<p data-start=\"6212\" data-end=\"6279\">Supervisa el volumen de eventos para no exceder las cuotas de env\u00edo<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"6286\" data-end=\"6340\">\ud83e\udde9 Mejores pr\u00e1cticas para una integraci\u00f3n eficiente<\/h2>\n<p data-start=\"6342\" data-end=\"6446\">Sigue estas buenas pr\u00e1cticas para obtener el mayor beneficio de la <strong data-start=\"6409\" data-end=\"6445\">integraci\u00f3n de Amplitude y Braze<\/strong>:<\/p>\n<div class=\"_tableContainer_1rjym_1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5674\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-26-09-2025-at-3.06-PM.jpeg\" alt=\"\" width=\"1538\" height=\"862\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-26-09-2025-at-3.06-PM.jpeg 1538w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-26-09-2025-at-3.06-PM-1280x717.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-26-09-2025-at-3.06-PM-980x549.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-26-09-2025-at-3.06-PM-480x269.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1538px, 100vw\" \/><\/div>\n<h2 data-start=\"7198\" data-end=\"7243\">\ud83d\udcc8 Crecimiento basado en datos: Conclusi\u00f3n<\/h2>\n<p data-start=\"7245\" data-end=\"7406\">La <strong data-start=\"7248\" data-end=\"7284\">integraci\u00f3n de Amplitude y Braze<\/strong> desbloquea una forma m\u00e1s inteligente y automatizada de interactuar con los usuarios. Juntas, estas herramientas permiten:<\/p>\n<ul data-start=\"7408\" data-end=\"7631\">\n<li data-start=\"7408\" data-end=\"7471\">\n<p data-start=\"7410\" data-end=\"7471\">Comprender el comportamiento de los usuarios en profundidad<\/p>\n<\/li>\n<li data-start=\"7472\" data-end=\"7522\">\n<p data-start=\"7474\" data-end=\"7522\">Entregar experiencias altamente personalizadas<\/p>\n<\/li>\n<li data-start=\"7523\" data-end=\"7577\">\n<p data-start=\"7525\" data-end=\"7577\">Automatizar campa\u00f1as en funci\u00f3n de acciones reales<\/p>\n<\/li>\n<li data-start=\"7578\" data-end=\"7631\">\n<p data-start=\"7580\" data-end=\"7631\">Medir y optimizar los resultados de manera continua<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"7633\" data-end=\"7789\">\n<p data-start=\"7635\" data-end=\"7789\">Esta integraci\u00f3n no es solo una mejora t\u00e9cnica \u2014 es una <strong data-start=\"7691\" data-end=\"7714\">ventaja competitiva<\/strong> para cualquier empresa que quiera volverse verdaderamente <strong data-start=\"7773\" data-end=\"7788\">data-driven<\/strong>.<\/p>\n<\/blockquote>\n<h2 data-start=\"7796\" data-end=\"7812\">\ud83e\udd1d \u00a1Hablemos!<\/h2>\n<p data-start=\"7814\" data-end=\"7969\">\u00bfTe gustar\u00eda que tu equipo implemente esta integraci\u00f3n o necesita ayuda para definir los eventos y cohorts correctos? \u00a1<a href=\"https:\/\/minders.io\/es\/lets-talk\/\">Cont\u00e1ctanos<\/a> y te ayudamos a empezar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escrito por Facundo Piaggio (Solutions Architect) Hoy en d\u00eda, las empresas deben comprender profundamente el comportamiento de sus clientes y responder con rapidez y precisi\u00f3n. Ah\u00ed es donde entra en juego la integraci\u00f3n de Amplitude y Braze. Estas dos potentes plataformas \u2014una enfocada en la anal\u00edtica de productos y otra en el engagement personalizado\u2014 pueden [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Growth Stack: Integraci\u00f3n de Amplitude y Braze - Minders<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la integraci\u00f3n de Amplitude y Braze mejora la personalizaci\u00f3n, automatiza campa\u00f1as y optimiza el crecimiento basado en datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/amplitude-and-braze-integration-a-data-driven-growth-guide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Growth Stack: Integraci\u00f3n de Amplitude y Braze\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la integraci\u00f3n de Amplitude y Braze mejora la personalizaci\u00f3n, automatiza campa\u00f1as y optimiza el crecimiento basado en datos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/amplitude-and-braze-integration-a-data-driven-growth-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-26T18:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T18:31:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Behind the Growth Stack: Integraci\u00f3n de Amplitude y Braze\",\"datePublished\":\"2025-09-26T18:04:25+00:00\",\"dateModified\":\"2025-09-26T18:31:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/\"},\"wordCount\":928,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-7.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/amplitude-and-braze-integration-a-data-driven-growth-guide\\\/\",\"name\":\"Behind the Growth Stack: Integraci\u00f3n de Amplitude y Braze - 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