{"id":5743,"date":"2025-09-30T15:37:31","date_gmt":"2025-09-30T18:37:31","guid":{"rendered":"https:\/\/minders.io\/?p=5743"},"modified":"2025-10-02T13:58:49","modified_gmt":"2025-10-02T16:58:49","slug":"forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/","title":{"rendered":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA"},"content":{"rendered":"<p data-start=\"303\" data-end=\"699\">El primer d\u00eda de <strong data-start=\"320\" data-end=\"339\">Forge Las Vegas<\/strong>, el evento insignia de Braze, trajo una combinaci\u00f3n poderosa de inspiraci\u00f3n y aprendizajes pr\u00e1cticos. Hubo conversaciones sobre liderazgo femenino, tendencias en marketing para retail y el papel de la inteligencia artificial en el d\u00eda a d\u00eda de los equipos. As\u00ed, la jornada marc\u00f3 un alto est\u00e1ndar de lo que Forge promete: una mirada al futuro del engagement.<\/p>\n<h2 data-start=\"706\" data-end=\"800\">\ud83c\udfb2 El liderazgo no consiste en lanzar los dados, sino en saber cu\u00e1ndo redoblar la apuesta<\/h2>\n<p data-start=\"802\" data-end=\"1144\">En Braze existe <strong data-start=\"818\" data-end=\"826\">Elle<\/strong>, una comunidad dedicada a empoderar a las mujeres en lo personal y profesional. Su objetivo es ayudarlas a crecer en posiciones de liderazgo y construir conexiones significativas. Dentro de Forge, esta comunidad organiza cada a\u00f1o un <strong data-start=\"1060\" data-end=\"1090\">Women in Leadership Brunch<\/strong> que re\u00fane a referentes con trayectorias destacadas.<\/p>\n<p data-start=\"1146\" data-end=\"1254\">Este a\u00f1o participaron <strong data-start=\"1168\" data-end=\"1251\">Merline Saintil, Tara Walpert, Isabelle Winkles, Yvonne Wassenaar y Ashta Malik<\/strong>.<\/p>\n<p data-start=\"1256\" data-end=\"1315\">Merline comparti\u00f3 su f\u00f3rmula para ser l\u00edderes imparables:<\/p>\n<ul data-start=\"1316\" data-end=\"1587\">\n<li data-start=\"1316\" data-end=\"1389\">\n<p data-start=\"1318\" data-end=\"1389\"><strong data-start=\"1318\" data-end=\"1333\">Visibilidad<\/strong> \u2192 Ser excelente y asegurarse de que el mundo lo sepa.<\/p>\n<\/li>\n<li data-start=\"1390\" data-end=\"1493\">\n<p data-start=\"1392\" data-end=\"1493\"><strong data-start=\"1392\" data-end=\"1416\">Networking con valor<\/strong> \u2192 Construir un <em data-start=\"1432\" data-end=\"1460\">Personal Board of Advisors<\/em> que desaf\u00ede, apoye y acompa\u00f1e.<\/p>\n<\/li>\n<li data-start=\"1494\" data-end=\"1587\">\n<p data-start=\"1496\" data-end=\"1587\"><strong data-start=\"1496\" data-end=\"1513\">Personal Beta<\/strong> \u2192 Invertir en uno mismo y mantener claridad sobre metas y motivaciones.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1589\" data-end=\"1708\">La frase que m\u00e1s reson\u00f3 en la sala fue clara:<br data-start=\"1634\" data-end=\"1637\" \/>\ud83d\udc49 <em data-start=\"1640\" data-end=\"1706\">\u201cNo dejes que de donde vienes limite hacia d\u00f3nde puedes llegar.\u201d<\/em><\/p>\n<p data-start=\"1710\" data-end=\"2052\">Adem\u00e1s, en el panel todas coincidieron en que sus logros m\u00e1s significativos no fueron reconocimientos personales, sino ver c\u00f3mo las personas que hab\u00edan liderado llegaron a\u00fan m\u00e1s lejos. Yvonne lo resumi\u00f3 con fuerza: <strong data-start=\"1925\" data-end=\"1955\">la vulnerabilidad es poder<\/strong>. Humanizarse en cada etapa del liderazgo es lo que realmente conecta y sostiene a los equipos.<\/p>\n<h2 data-start=\"2059\" data-end=\"2119\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5723\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2.jpg\" alt=\"forge las vegas\" width=\"374\" height=\"496\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2.jpg 1080w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2-226x300.jpg 226w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2-772x1024.jpg 772w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2-768x1019.jpg 768w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2-980x1300.jpg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-2-480x637.jpg 480w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5720\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp.jpg\" alt=\"forge las vegas\" width=\"373\" height=\"496\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp.jpg 1080w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-226x300.jpg 226w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-771x1024.jpg 771w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-768x1020.jpg 768w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-980x1302.jpg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/What-an-incredible-session-at-Forge-2025-\ud83c\udf1fThe-Women-in-Leadership-Brunch-brought-together-insp-480x638.jpg 480w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/h2>\n<h2 data-start=\"2059\" data-end=\"2119\">\u2660\ufe0f El crecimiento sin datos es como el p\u00f3ker sin cartas<\/h2>\n<p data-start=\"2121\" data-end=\"2283\">Otra de las sesiones centrales se centr\u00f3 en el <strong data-start=\"2168\" data-end=\"2193\">marketing para retail<\/strong>, comparando a los <em data-start=\"2212\" data-end=\"2221\">leaders<\/em> con los <em data-start=\"2230\" data-end=\"2240\">laggards<\/em>. Cuatro pilares guiaron la conversaci\u00f3n:<\/p>\n<ul data-start=\"2285\" data-end=\"2831\">\n<li data-start=\"2285\" data-end=\"2411\">\n<p data-start=\"2287\" data-end=\"2411\"><strong data-start=\"2287\" data-end=\"2305\">Insights ricos<\/strong>: pasar de recopilar datos de primera mano a obsesionarse con transformarlos en un motor de crecimiento.<\/p>\n<\/li>\n<li data-start=\"2412\" data-end=\"2535\">\n<p data-start=\"2414\" data-end=\"2535\"><strong data-start=\"2414\" data-end=\"2433\">Experimentaci\u00f3n<\/strong>: convertir cada canal en un laboratorio, multiplicar pruebas y escalar r\u00e1pidamente lo que funciona.<\/p>\n<\/li>\n<li data-start=\"2536\" data-end=\"2693\">\n<p data-start=\"2538\" data-end=\"2693\"><strong data-start=\"2538\" data-end=\"2572\">Captar la atenci\u00f3n del cliente<\/strong>: ya no basta con \u201cpagar por visibilidad\u201d. Ahora hay que conectar con autenticidad a trav\u00e9s de historias bien contadas.<\/p>\n<\/li>\n<li data-start=\"2694\" data-end=\"2831\">\n<p data-start=\"2696\" data-end=\"2831\"><strong data-start=\"2696\" data-end=\"2724\">IA en equipos conectados<\/strong>: la inteligencia artificial no es m\u00e1gica. Amplifica procesos, pero si algo est\u00e1 roto, seguir\u00e1 est\u00e1ndolo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2833\" data-end=\"3087\">De hecho, la conclusi\u00f3n m\u00e1s clara fue que <strong data-start=\"2875\" data-end=\"2930\">los l\u00edderes realizan m\u00e1s de 100 experimentos al mes<\/strong>. Adem\u00e1s, para compa\u00f1\u00edas m\u00e1s peque\u00f1as que no cuentan con esa escala, un buen punto de partida es la <strong data-start=\"3030\" data-end=\"3046\">gamificaci\u00f3n<\/strong>, que siempre genera valor incremental.<\/p>\n<h2 data-start=\"3094\" data-end=\"3174\">\u2665\ufe0f La IA no reemplazar\u00e1 tu mano: solo te ayuda a jugar con m\u00e1s inteligencia<\/h2>\n<p data-start=\"3176\" data-end=\"3463\">El d\u00eda cerr\u00f3 con una <strong data-start=\"3197\" data-end=\"3215\">AI Masterclass<\/strong> que desmitific\u00f3 conceptos y los llev\u00f3 al terreno pr\u00e1ctico. Se explic\u00f3 la diferencia entre IA, <em data-start=\"3310\" data-end=\"3328\">machine learning<\/em> y <em data-start=\"3331\" data-end=\"3355\">reinforcement learning<\/em>. Tambi\u00e9n se derribaron mitos: <em data-start=\"3386\" data-end=\"3461\">\u201csi alguien te dice que el machine learning no es IA, te est\u00e1 mintiendo.\u201d<\/em><\/p>\n<p data-start=\"3465\" data-end=\"3863\">En marketing, el sue\u00f1o sigue siendo el mismo: <strong data-start=\"3511\" data-end=\"3581\">el mensaje correcto, por el canal correcto, en el momento correcto<\/strong>. Sin embargo, lograrlo no es sencillo. La IA abre el camino para resolver tres grandes desaf\u00edos: timing, segmentaci\u00f3n y decisi\u00f3n. En este \u00faltimo, los <strong data-start=\"3732\" data-end=\"3754\">Decisioning Agents<\/strong> se diferencian de los <em data-start=\"3777\" data-end=\"3801\">Next Best Action (NBA)<\/em> por su capacidad de aprender y adaptarse de forma continua.<\/p>\n<p data-start=\"3465\" data-end=\"3863\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5726\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a8af947f5e113d4489acd72ffc3fadd9f2d702fb-2400x1146-1.webp\" alt=\"forge las vegas ai decisioning\" width=\"1920\" height=\"917\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a8af947f5e113d4489acd72ffc3fadd9f2d702fb-2400x1146-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a8af947f5e113d4489acd72ffc3fadd9f2d702fb-2400x1146-1-1280x611.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a8af947f5e113d4489acd72ffc3fadd9f2d702fb-2400x1146-1-980x468.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a8af947f5e113d4489acd72ffc3fadd9f2d702fb-2400x1146-1-480x229.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h3 data-start=\"3865\" data-end=\"3894\">\u00bfQu\u00e9 es AI Decisioning?<\/h3>\n<p data-start=\"3895\" data-end=\"4204\">Es una capacidad de IA que act\u00faa como el \u201ccerebro\u201d encima de los sistemas de datos (CDPs, data warehouses). Aprende en tiempo real c\u00f3mo cada cliente interact\u00faa con la marca. Con esa informaci\u00f3n, selecciona autom\u00e1ticamente la mejor combinaci\u00f3n de variables \u2014mensaje, canal, timing, oferta\u2014 para cada persona.<\/p>\n<p data-start=\"4206\" data-end=\"4433\">En lugar de segmentaciones r\u00edgidas, <strong data-start=\"4242\" data-end=\"4297\">AI Decisioning construye experiencias din\u00e1micas 1:1<\/strong> que se ajustan y mejoran con cada interacci\u00f3n. As\u00ed, se pasa de journeys fijos a una personalizaci\u00f3n adaptativa, continua y escalable.<\/p>\n<h3 data-start=\"4435\" data-end=\"4477\">Un caso real que marc\u00f3 la diferencia<\/h3>\n<p data-start=\"4478\" data-end=\"4751\">Durante la sesi\u00f3n se comparti\u00f3 c\u00f3mo una aerol\u00ednea global utiliz\u00f3<a href=\"https:\/\/www.braze.com\/resources\/articles\/ai-decisioning-expert-oversight\"> <strong data-start=\"4543\" data-end=\"4567\">Braze AI Decisioning<\/strong><\/a> para personalizar el seguimiento a usuarios que buscaban vuelos pero no completaban la compra. El resultado fue contundente: <strong data-start=\"4693\" data-end=\"4748\">+45% en conversiones y $10M adicionales en reservas<\/strong>.<\/p>\n<p data-start=\"4753\" data-end=\"5018\">Adem\u00e1s, este tipo de aplicaciones permite <strong data-start=\"4795\" data-end=\"4872\">escalar campa\u00f1as inteligentes a m\u00faltiples productos, servicios y mercados<\/strong>. As\u00ed, no solo se genera revenue, sino tambi\u00e9n relaciones de largo plazo con clientes que reciben interacciones m\u00e1s relevantes y significativas.<\/p>\n<h2 data-start=\"5025\" data-end=\"5089\">\ud83c\udfb0 El verdadero premio mayor es la personalizaci\u00f3n a escala<\/h2>\n<p data-start=\"5091\" data-end=\"5278\">El <strong data-start=\"5094\" data-end=\"5112\">D\u00eda 1 de Forge<\/strong> dej\u00f3 claro que el futuro del engagement se construye en la intersecci\u00f3n entre liderazgo humano, estrategias basadas en datos y el uso inteligente de la tecnolog\u00eda.<\/p>\n<p data-start=\"5280\" data-end=\"5483\">Finalmente, con estas bases, la expectativa crece para los pr\u00f3ximos d\u00edas del evento: m\u00e1s sesiones, m\u00e1s aprendizajes y m\u00e1s oportunidades de conectar con quienes est\u00e1n definiendo el futuro del marketing.<\/p>\n<h4>\ud83d\udccc\u00bfQuieres ver c\u00f3mo llevar esto a la pr\u00e1ctica? \u00danete a nuestro pr\u00f3ximo Webinar de Minders x Braze, donde desglosaremos estos lanzamientos, compartiremos casos de estudio de LATAM y del mundo, y exploraremos c\u00f3mo integrar la Inteligencia Composable en tu estrategia de engagement.<\/h4>\n<h4><br data-start=\"349\" data-end=\"352\" \/>\ud83d\udc49 <a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">Reg\u00edstrate aqu\u00ed para el Webinar<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El primer d\u00eda de Forge Las Vegas, el evento insignia de Braze, trajo una combinaci\u00f3n poderosa de inspiraci\u00f3n y aprendizajes pr\u00e1cticos. Hubo conversaciones sobre liderazgo femenino, tendencias en marketing para retail y el papel de la inteligencia artificial en el d\u00eda a d\u00eda de los equipos. As\u00ed, la jornada marc\u00f3 un alto est\u00e1ndar de lo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA - Minders<\/title>\n<meta name=\"description\" content=\"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA\" \/>\n<meta property=\"og:description\" content=\"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T18:37:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T16:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA\",\"datePublished\":\"2025-09-30T18:37:31+00:00\",\"dateModified\":\"2025-10-02T16:58:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/\"},\"wordCount\":909,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-8.jpg\",\"articleSection\":[\"Forge 2025\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/\",\"name\":\"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA - Minders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-8.jpg\",\"datePublished\":\"2025-09-30T18:37:31+00:00\",\"dateModified\":\"2025-10-02T16:58:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"description\":\"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-8.jpg\",\"contentUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-8.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"forge las vegas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/minders.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minders.io\\\/#website\",\"url\":\"https:\\\/\\\/minders.io\\\/\",\"name\":\"Minders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minders.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\",\"name\":\"Renata Gagliardi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"caption\":\"Renata Gagliardi\"},\"sameAs\":[\"http:\\\/\\\/minders.io\"],\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/author\\\/renataminders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA - Minders","description":"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/","og_locale":"es_ES","og_type":"article","og_title":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA","og_description":"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.","og_url":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/","og_site_name":"Minders","article_published_time":"2025-09-30T18:37:31+00:00","article_modified_time":"2025-10-02T16:58:49+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg","type":"image\/jpeg"}],"author":"Renata Gagliardi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Renata Gagliardi","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#article","isPartOf":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/"},"author":{"name":"Renata Gagliardi","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"headline":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA","datePublished":"2025-09-30T18:37:31+00:00","dateModified":"2025-10-02T16:58:49+00:00","mainEntityOfPage":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/"},"wordCount":909,"image":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg","articleSection":["Forge 2025"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/","url":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/","name":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA - Minders","isPartOf":{"@id":"https:\/\/minders.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#primaryimage"},"image":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg","datePublished":"2025-09-30T18:37:31+00:00","dateModified":"2025-10-02T16:58:49+00:00","author":{"@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"description":"El D\u00eda 1 de Forge Las Vegas 2025 reuni\u00f3 inspiraci\u00f3n y aprendizajes sobre liderazgo femenino, marketing en retail y el impacto de la inteligencia artificial. Descubre los insights clave que marcan el futuro del engagement.","breadcrumb":{"@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#primaryimage","url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg","contentUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-8.jpg","width":1920,"height":1080,"caption":"forge las vegas"},{"@type":"BreadcrumbList","@id":"https:\/\/minders.io\/es\/forge-las-vegas-2025-dia-1-liderazgo-retail-y-el-futuro-de-la-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/minders.io\/"},{"@type":"ListItem","position":2,"name":"Forge Las Vegas 2025: D\u00eda 1 \u2014 Liderazgo, Retail y el futuro de la IA"}]},{"@type":"WebSite","@id":"https:\/\/minders.io\/#website","url":"https:\/\/minders.io\/","name":"Minders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minders.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9","name":"Renata Gagliardi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","caption":"Renata Gagliardi"},"sameAs":["http:\/\/minders.io"],"url":"https:\/\/minders.io\/es\/author\/renataminders\/"}]}},"_links":{"self":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/5743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/comments?post=5743"}],"version-history":[{"count":2,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/5743\/revisions"}],"predecessor-version":[{"id":5845,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/posts\/5743\/revisions\/5845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media\/5729"}],"wp:attachment":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media?parent=5743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/categories?post=5743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/tags?post=5743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}