{"id":5866,"date":"2025-10-01T17:05:27","date_gmt":"2025-10-01T20:05:27","guid":{"rendered":"https:\/\/minders.io\/?p=5866"},"modified":"2025-10-03T12:10:58","modified_gmt":"2025-10-03T15:10:58","slug":"nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\/","title":{"rendered":"Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80"},"content":{"rendered":"<h1 data-start=\"174\" data-end=\"286\">Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80<\/h1>\n<p data-start=\"288\" data-end=\"674\">El segundo d\u00eda de <strong data-start=\"306\" data-end=\"320\">#Forge2025<\/strong> no se trat\u00f3 solo de nuevos productos. <strong data-start=\"359\" data-end=\"371\">De hecho<\/strong>, marc\u00f3 un punto de inflexi\u00f3n en la evoluci\u00f3n del <strong data-start=\"421\" data-end=\"461\">customer engagement impulsado por IA<\/strong>. Hubo keynotes, lanzamientos en vivo y casos de \u00e9xito inspiradores. <strong data-start=\"530\" data-end=\"549\">En consecuencia<\/strong>, qued\u00f3 un mensaje claro: aunque la tecnolog\u00eda evoluciona r\u00e1pido, el coraz\u00f3n del marketing sigue siendo la conexi\u00f3n humana.<\/p>\n<h2 data-start=\"681\" data-end=\"740\">\ud83e\udde0 Un Nuevo Cap\u00edtulo para los Marketers: Llega BrazeAI<\/h2>\n<p data-start=\"742\" data-end=\"889\">El CEO de Braze, <strong data-start=\"759\" data-end=\"776\">Bill Magnuson<\/strong>, junto con el CPO <strong data-start=\"795\" data-end=\"809\">Kevin Wang<\/strong> y la CBMO <strong data-start=\"820\" data-end=\"835\">Astha Malik<\/strong>, presentaron <strong data-start=\"849\" data-end=\"860\">BrazeAI<\/strong>, una suite de IA poderosa.<\/p>\n<ul data-start=\"891\" data-end=\"1431\">\n<li data-start=\"891\" data-end=\"1018\">\n<p data-start=\"893\" data-end=\"1018\"><strong data-start=\"893\" data-end=\"934\">BrazeAI Decisioning Studio\u2122 (GA Hoy):<\/strong> Personalizaci\u00f3n 1:1 en tiempo real a trav\u00e9s de canal, contenido, oferta y timing.<\/p>\n<\/li>\n<li data-start=\"1019\" data-end=\"1149\">\n<p data-start=\"1021\" data-end=\"1149\"><strong data-start=\"1021\" data-end=\"1063\">BrazeAI Agent Console\u2122 (Private Beta):<\/strong> Hub para crear y gestionar agentes, como <em data-start=\"1105\" data-end=\"1124\">Brand Voice Agent<\/em> o <em data-start=\"1127\" data-end=\"1146\">Content Optimizer<\/em>.<\/p>\n<\/li>\n<li data-start=\"1150\" data-end=\"1295\">\n<p data-start=\"1152\" data-end=\"1295\"><strong data-start=\"1152\" data-end=\"1187\">BrazeAI Operator\u2122 (Muy Pronto):<\/strong> Interfaz conversacional para campa\u00f1as, an\u00e1lisis y automatizaci\u00f3n \u2014 impulsada por <strong data-start=\"1269\" data-end=\"1292\">Snowflake Cortex AI<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1296\" data-end=\"1431\">\n<p data-start=\"1298\" data-end=\"1431\"><strong data-start=\"1298\" data-end=\"1341\">Content Optimizer Agent\u2122 + MCP Server\u2122:<\/strong> Unen creatividad y datos, conectando insights de Braze con herramientas externas de IA.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1433\" data-end=\"1533\">\ud83d\udc49 Profundiza aqu\u00ed: <a href=\"https:\/\/minders.io\/es\/futuro-de-marketing-llego-brazeai-forge-2025\/\"><em data-start=\"1453\" data-end=\"1531\">The Future of Marketing is Here: Inside BrazeAI\u2019s New Features at #Forge2025<\/em><\/a><\/p>\n<p data-start=\"1535\" data-end=\"1771\"><strong data-start=\"1535\" data-end=\"1557\">Reflexi\u00f3n Minders:<\/strong> Esto no es solo automatizaci\u00f3n. <strong data-start=\"1590\" data-end=\"1606\">Al contrario<\/strong>, es libertad para imaginar, dise\u00f1ar y orquestar con creatividad y precisi\u00f3n. <strong data-start=\"1684\" data-end=\"1701\">En definitiva<\/strong>, el engagement sigue siendo un oficio, ahora amplificado por la IA.<\/p>\n<p data-start=\"1615\" data-end=\"1859\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5774\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342.jpeg\" alt=\"ai customer engagement\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342.jpeg 2048w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-1280x960.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-980x735.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" \/><\/p>\n<h2 data-start=\"1866\" data-end=\"1934\">\ud83c\udfae\ud83d\udcfa\ud83c\udfb5 The Engagement Edge: Lecciones de Blizzard, FOX y Deezer<\/h2>\n<p data-start=\"1936\" data-end=\"2111\">En una de las sesiones m\u00e1s energizantes, l\u00edderes de <strong data-start=\"1988\" data-end=\"2014\">Blizzard, FOX y Deezer<\/strong> mostraron c\u00f3mo la creatividad y la colaboraci\u00f3n pueden transformar la experiencia del cliente:<\/p>\n<ul data-start=\"2113\" data-end=\"2528\">\n<li data-start=\"2113\" data-end=\"2252\">\n<p data-start=\"2115\" data-end=\"2252\"><strong data-start=\"2115\" data-end=\"2142\">Blizzard Entertainment:<\/strong> Videos personalizados de logros para 100M de jugadores de Overwatch \u2192 viralizaci\u00f3n en redes + revenue real.<\/p>\n<\/li>\n<li data-start=\"2253\" data-end=\"2415\">\n<p data-start=\"2255\" data-end=\"2415\"><strong data-start=\"2255\" data-end=\"2269\">FOX Corp.:<\/strong> Journeys de onboarding basados en first-party data, guiando a los usuarios hacia funcionalidades clave que impulsan la retenci\u00f3n a largo plazo.<\/p>\n<\/li>\n<li data-start=\"2416\" data-end=\"2528\">\n<p data-start=\"2418\" data-end=\"2528\"><strong data-start=\"2418\" data-end=\"2429\">Deezer:<\/strong> Campa\u00f1a <em data-start=\"2438\" data-end=\"2459\">Monthly Music Recap<\/em> \u2192 45% de open rate y +20% de suscripciones pagas en su primer mes.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2530\" data-end=\"2639\">\ud83d\udc49 Explora los casos completos aqu\u00ed: <a href=\"https:\/\/minders.io\/es\/ejemplos-customer-engagement-braze-forge-2025\/\"><em data-start=\"2567\" data-end=\"2637\">Inside Forge 2025: How Blizzard, FOX, and Deezer Redefine Engagement<\/em><\/a><\/p>\n<p data-start=\"2641\" data-end=\"2870\"><strong data-start=\"2641\" data-end=\"2663\">Reflexi\u00f3n Minders:<\/strong> La magia ocurre cuando los datos se encuentran con la valent\u00eda. Estas marcas demuestran que la personalizaci\u00f3n a escala es posible \u2014 y que peque\u00f1os cambios bien pensados pueden generar grandes resultados.<\/p>\n<p data-start=\"2641\" data-end=\"2870\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5762\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866.jpeg\" alt=\"ai customer engagement\" width=\"1280\" height=\"1706\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866-980x1306.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866-480x640.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<h2 data-start=\"2877\" data-end=\"2930\">\ud83d\udd11 The Great Unlock: Redefiniendo el Rol del CMO<\/h2>\n<p data-start=\"2932\" data-end=\"3066\"><strong data-start=\"2932\" data-end=\"2995\">Astha Malik (Braze), Tyler Bahl (Activision) y Seth Matlins<\/strong> invitaron a los marketers a repensar su rol en <em data-start=\"3043\" data-end=\"3063\">\u201cThe Great Unlock\u201d<\/em>.<\/p>\n<p data-start=\"3068\" data-end=\"3096\"><strong data-start=\"3068\" data-end=\"3094\">Principales takeaways:<\/strong><\/p>\n<ul data-start=\"3097\" data-end=\"3606\">\n<li data-start=\"3097\" data-end=\"3175\">\n<p data-start=\"3099\" data-end=\"3175\"><strong data-start=\"3099\" data-end=\"3135\">El first-party data es la base \u2192<\/strong> IA sin datos profundos es solo ruido.<\/p>\n<\/li>\n<li data-start=\"3176\" data-end=\"3265\">\n<p data-start=\"3178\" data-end=\"3265\"><strong data-start=\"3178\" data-end=\"3206\">La integraci\u00f3n es todo \u2192<\/strong> marketing, producto y data deben trabajar como uno solo.<\/p>\n<\/li>\n<li data-start=\"3266\" data-end=\"3385\">\n<p data-start=\"3268\" data-end=\"3385\"><strong data-start=\"3268\" data-end=\"3303\">El CMO como CEO del Marketing \u2192<\/strong> un rol que une creatividad, PR, anal\u00edtica y crecimiento en una sola estrategia.<\/p>\n<\/li>\n<li data-start=\"3386\" data-end=\"3477\">\n<p data-start=\"3388\" data-end=\"3477\"><strong data-start=\"3388\" data-end=\"3425\">La experimentaci\u00f3n es inversi\u00f3n \u2192<\/strong> testear con audacia es el motor de la innovaci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"3478\" data-end=\"3606\">\n<p data-start=\"3480\" data-end=\"3606\"><strong data-start=\"3480\" data-end=\"3526\">Estrategia humana &gt; output de la m\u00e1quina \u2192<\/strong> la IA escala la ejecuci\u00f3n, pero la empat\u00eda y la visi\u00f3n siguen siendo humanas.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3608\" data-end=\"3696\">\ud83d\udc49 Lee el recap completo: <a href=\"https:\/\/minders.io\/es\/ia-y-el-futuro-del-cmo-dentro-de-forge-2025-y-the-great-unlock\/\"><em data-start=\"3634\" data-end=\"3694\">The Great Unlock: How AI is Redefining the Role of the CMO<\/em><\/a><\/p>\n<p data-start=\"3698\" data-end=\"3920\"><strong data-start=\"3698\" data-end=\"3720\">Reflexi\u00f3n Minders:<\/strong> Nunca fue tan f\u00e1cil ser promedio, pero tampoco tan importante ser audaz, intencional y excelente. El liderazgo en marketing ya no trata de gestionar campa\u00f1as: trata de orquestar impacto de negocio.<\/p>\n<h2 data-start=\"3927\" data-end=\"3952\">\u2728 D\u00eda 2 en Una Frase<\/h2>\n<p data-start=\"3954\" data-end=\"4191\">El <strong data-start=\"3957\" data-end=\"4004\">customer engagement sigue siendo un oficio.<\/strong> Con IA, inteligencia composable y valent\u00eda para experimentar, los marketers asumen el rol de directores de orquesta: moldeando el futuro de la lealtad, la creatividad y el crecimiento.<\/p>\n<p data-start=\"4193\" data-end=\"4246\">La posta ha sido entregada. El futuro ya est\u00e1 aqu\u00ed.<\/p>\n<h4 data-start=\"4253\" data-end=\"4521\">\ud83d\udccc \u00bfQuieres el recap completo de Forge 2025?<br data-start=\"4297\" data-end=\"4300\" \/>\u00danete a nuestro pr\u00f3ximo <strong data-start=\"4324\" data-end=\"4354\">Webinar de Minders x Braze<\/strong>, donde compartiremos los highlights, casos pr\u00e1cticos y lo que estos anuncios significan para los marketers en LATAM y m\u00e1s all\u00e1.<br data-start=\"4482\" data-end=\"4485\" \/><a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">\ud83d\udc49 Reg\u00edstrate aqu\u00ed para el webinar<\/a><\/h4>\n<h3 data-start=\"4528\" data-end=\"4544\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80 El segundo d\u00eda de #Forge2025 no se trat\u00f3 solo de nuevos productos. De hecho, marc\u00f3 un punto de inflexi\u00f3n en la evoluci\u00f3n del customer engagement impulsado por IA. Hubo keynotes, lanzamientos en vivo y casos de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80 - Minders<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el customer engagement con IA est\u00e1 evolucionando con BrazeAI, casos de marcas globales y nuevas perspectivas de liderazgo en Forge 2025 D\u00eda 2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-\ud83d\ude80\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo el customer engagement con IA est\u00e1 evolucionando con BrazeAI, casos de marcas globales y nuevas perspectivas de liderazgo en Forge 2025 D\u00eda 2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-\ud83d\ude80\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T20:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T15:10:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80\",\"datePublished\":\"2025-10-01T20:05:27+00:00\",\"dateModified\":\"2025-10-03T15:10:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/\"},\"wordCount\":675,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-1.png\",\"articleSection\":[\"Forge 2025\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/nuevas-funcionalidades-de-ia-conexion-humana-y-el-oficio-del-engagement-resumen-del-dia-2-en-forge-2025-%f0%9f%9a%80\\\/\",\"name\":\"Nuevas Funcionalidades de IA, Conexi\u00f3n Humana y el Oficio del Engagement: Resumen del D\u00eda 2 en Forge 2025 \ud83d\ude80 - 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