{"id":5869,"date":"2025-10-01T16:45:51","date_gmt":"2025-10-01T19:45:51","guid":{"rendered":"https:\/\/minders.io\/?p=5869"},"modified":"2025-10-03T12:03:43","modified_gmt":"2025-10-03T15:03:43","slug":"ia-y-el-futuro-del-cmo-dentro-de-forge-2025-y-the-great-unlock","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/ia-y-el-futuro-del-cmo-dentro-de-forge-2025-y-the-great-unlock\/","title":{"rendered":"IA y el futuro del CMO: Dentro de Forge 2025 y \u00abThe Great Unlock\u00bb"},"content":{"rendered":"<h1 data-start=\"100\" data-end=\"186\">El Gran Unlock: Dentro de Forge 2025 y C\u00f3mo la IA Est\u00e1 Redefiniendo el Rol del CMO<\/h1>\n<p data-start=\"188\" data-end=\"454\">En Forge 2025, el keynote <strong data-start=\"214\" data-end=\"236\">\u201cThe Great Unlock\u201d<\/strong> reuni\u00f3 a l\u00edderes visionarios para debatir una de las preguntas m\u00e1s urgentes del marketing actual: <strong data-start=\"335\" data-end=\"364\">la IA y el futuro del CMO<\/strong>. \u00bfQu\u00e9 papel jugar\u00e1 la inteligencia artificial en dar forma al futuro de nuestro oficio?<\/p>\n<p data-start=\"456\" data-end=\"659\">En el escenario estuvieron <strong data-start=\"483\" data-end=\"498\">Astha Malik<\/strong> (Chief Business &amp; Marketing Officer, Braze), <strong data-start=\"544\" data-end=\"558\">Tyler Bahl<\/strong> (Chief Marketing Officer, Activision) y <strong data-start=\"599\" data-end=\"615\">Seth Matlins<\/strong> (host de <em data-start=\"625\" data-end=\"655\">The CEO\u2019s Guide to Marketing<\/em>).<\/p>\n<p data-start=\"661\" data-end=\"829\">Su mensaje fue claro: <strong data-start=\"683\" data-end=\"827\">la IA no est\u00e1 aqu\u00ed para reemplazar a los marketers, sino para desbloquear creatividad, integraci\u00f3n e impacto a una escala nunca antes vista<\/strong><\/p>\n<p data-start=\"661\" data-end=\"829\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5768\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255130134.jpeg\" alt=\"AI and the future of the cmo\" width=\"1280\" height=\"1706\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255130134.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255130134-980x1306.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255130134-480x640.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<h2 data-start=\"836\" data-end=\"879\">\ud83d\udccc First-Party Data: La Verdadera Base<\/h2>\n<p data-start=\"881\" data-end=\"1119\">Astha Malik record\u00f3 que la IA solo es tan inteligente como los datos que la alimentan. Las se\u00f1ales de comportamiento son \u00fatiles, pero apenas rascan la superficie. Para comprender verdaderamente a los clientes, las marcas deben capturar:<\/p>\n<ul data-start=\"1121\" data-end=\"1275\">\n<li data-start=\"1121\" data-end=\"1168\">\n<p data-start=\"1123\" data-end=\"1168\"><strong data-start=\"1123\" data-end=\"1139\">Lo que hacen<\/strong> (datos de comportamiento).<\/p>\n<\/li>\n<li data-start=\"1169\" data-end=\"1217\">\n<p data-start=\"1171\" data-end=\"1217\"><strong data-start=\"1171\" data-end=\"1190\">C\u00f3mo se sienten<\/strong> (feedback, sentimiento).<\/p>\n<\/li>\n<li data-start=\"1218\" data-end=\"1275\">\n<p data-start=\"1220\" data-end=\"1275\"><strong data-start=\"1220\" data-end=\"1246\">Lo que pretenden hacer<\/strong> (preferencias, encuestas).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1277\" data-end=\"1431\"><strong data-start=\"1277\" data-end=\"1429\">Sin esta profundidad de first-party data, la personalizaci\u00f3n se queda superficial y el marketing impulsado por IA corre el riesgo de ser solo ruido.<\/strong><\/p>\n<h2 data-start=\"1438\" data-end=\"1489\">\ud83d\udd17 Integraci\u00f3n: Donde la IA se Vuelve Realidad<\/h2>\n<p data-start=\"1491\" data-end=\"1637\">Tyler Bahl llev\u00f3 la conversaci\u00f3n hacia la ejecuci\u00f3n. <strong data-start=\"1544\" data-end=\"1618\">Las grandes estrategias de IA se derrumban sin una integraci\u00f3n s\u00f3lida.<\/strong><br data-start=\"1618\" data-end=\"1621\" \/>Eso significa:<\/p>\n<ul data-start=\"1639\" data-end=\"1887\">\n<li data-start=\"1639\" data-end=\"1705\">\n<p data-start=\"1641\" data-end=\"1705\">Romper los silos entre marketing, producto y equipos de datos.<\/p>\n<\/li>\n<li data-start=\"1706\" data-end=\"1782\">\n<p data-start=\"1708\" data-end=\"1782\">Construir sobre plataformas y anal\u00edticas de alta calidad (\ud83d\udc40 Amplitude).<\/p>\n<\/li>\n<li data-start=\"1783\" data-end=\"1887\">\n<p data-start=\"1785\" data-end=\"1887\">Asegurar que los marketers \u2014no solo los data scientists\u2014 puedan acceder y actuar sobre los insights.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1889\" data-end=\"2004\">La reflexi\u00f3n para cada marca es:<br data-start=\"1921\" data-end=\"1924\" \/><strong data-start=\"1924\" data-end=\"2002\">\u00bfTienes el stack correcto para potenciar la IA con contexto significativo?<\/strong><\/p>\n<h2 data-start=\"2011\" data-end=\"2054\">\ud83e\uddd1\u200d\ud83d\udcbc El CMO como el CEO del Marketing<\/h2>\n<p data-start=\"2056\" data-end=\"2232\">Una de las ideas m\u00e1s audaces vino de la redefinici\u00f3n del rol del CMO.<br data-start=\"2125\" data-end=\"2128\" \/>El l\u00edder moderno de marketing no puede ser solo \u201cel creativo\u201d o \u201cel de datos\u201d. Debe ser todo a la vez:<\/p>\n<ul data-start=\"2234\" data-end=\"2373\">\n<li data-start=\"2234\" data-end=\"2254\">\n<p data-start=\"2236\" data-end=\"2254\">Estratega de PR.<\/p>\n<\/li>\n<li data-start=\"2255\" data-end=\"2280\">\n<p data-start=\"2257\" data-end=\"2280\">Motor de crecimiento.<\/p>\n<\/li>\n<li data-start=\"2281\" data-end=\"2305\">\n<p data-start=\"2283\" data-end=\"2305\">Visionario creativo.<\/p>\n<\/li>\n<li data-start=\"2306\" data-end=\"2330\">\n<p data-start=\"2308\" data-end=\"2330\">L\u00edder de engagement.<\/p>\n<\/li>\n<li data-start=\"2331\" data-end=\"2373\">\n<p data-start=\"2333\" data-end=\"2373\">Tomador de decisiones basado en datos.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2375\" data-end=\"2498\"><strong data-start=\"2375\" data-end=\"2496\">El CMO del futuro es, en efecto, el CEO del Marketing, orquestando cada parte del oficio en una estrategia conectada.<\/strong><\/p>\n<h2 data-start=\"2505\" data-end=\"2545\">\u26a1 La Experimentaci\u00f3n como Inversi\u00f3n<\/h2>\n<p data-start=\"2547\" data-end=\"2738\">Otro tema clave: <strong data-start=\"2564\" data-end=\"2639\">la experimentaci\u00f3n no es opcional \u2014 es el combustible de la innovaci\u00f3n.<\/strong><br data-start=\"2639\" data-end=\"2642\" \/>Los l\u00edderes deben crear seguridad psicol\u00f3gica para que los equipos prueben, fallen y aprendan.<\/p>\n<p data-start=\"2740\" data-end=\"2778\">Como lo expres\u00f3 uno de los ponentes:<\/p>\n<p data-start=\"2781\" data-end=\"2838\">\u201cSi genera resultados, es una inversi\u00f3n \u2014 no un gasto.\u201d<\/p>\n<p data-start=\"2840\" data-end=\"3031\">La IA requiere experimentaci\u00f3n constante. Va a fallar, va a sorprender y va a evolucionar. <strong data-start=\"2931\" data-end=\"3029\">Las marcas que prosperen ser\u00e1n aquellas que abracen la incertidumbre y se adapten con rapidez.<\/strong><\/p>\n<h2 data-start=\"3038\" data-end=\"3105\">\ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1 Estrategia Humana por Encima del Output de la M\u00e1quina<\/h2>\n<p data-start=\"3107\" data-end=\"3195\">Si bien la IA puede generar copy o automatizar flujos de trabajo, no puede reemplazar:<\/p>\n<ul data-start=\"3197\" data-end=\"3299\">\n<li data-start=\"3197\" data-end=\"3219\">\n<p data-start=\"3199\" data-end=\"3219\">La empat\u00eda humana.<\/p>\n<\/li>\n<li data-start=\"3220\" data-end=\"3246\">\n<p data-start=\"3222\" data-end=\"3246\">El juicio estrat\u00e9gico.<\/p>\n<\/li>\n<li data-start=\"3247\" data-end=\"3275\">\n<p data-start=\"3249\" data-end=\"3275\">La comprensi\u00f3n cultural.<\/p>\n<\/li>\n<li data-start=\"3276\" data-end=\"3299\">\n<p data-start=\"3278\" data-end=\"3299\">El matiz emocional.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3301\" data-end=\"3435\"><strong data-start=\"3301\" data-end=\"3433\">Los marketers deben cambiar el foco del \u201cejecutar campa\u00f1as\u201d a generar impacto de negocio, construir comunidad y conexi\u00f3n humana.<\/strong><\/p>\n<p data-start=\"3437\" data-end=\"3620\">El ejemplo de Activision con <em data-start=\"3466\" data-end=\"3480\">Call of Duty<\/em> lo demuestra: escuchar a la comunidad (incluso sarcasmo o cr\u00edticas negativas) puede desbloquear insights que la IA sola pasar\u00eda por alto.<\/p>\n<h2 data-start=\"3627\" data-end=\"3674\">\u26a0\ufe0f IA: Poderosa, Pero No una Bala de Plata<\/h2>\n<p data-start=\"3676\" data-end=\"3885\">El panel cerr\u00f3 con una advertencia: <strong data-start=\"3712\" data-end=\"3754\">no dejarse cegar por el hype de la IA.<\/strong> Muchos confunden inputs con outputs, lo que conduce a malos resultados. La claridad y el juicio humano siguen siendo esenciales.<\/p>\n<p data-start=\"3887\" data-end=\"4086\">Y s\u00ed, los trabajos van a cambiar. Algunos roles pueden desaparecer. Pero la verdadera oportunidad est\u00e1 en el reskilling y en redefinir lo que significa el liderazgo en marketing en la era de la IA.<\/p>\n<h2 data-start=\"4093\" data-end=\"4145\">\ud83d\udd11 Principales Takeaways para L\u00edderes de Growth<\/h2>\n<ul data-start=\"4147\" data-end=\"4588\">\n<li data-start=\"4147\" data-end=\"4229\">\n<p data-start=\"4149\" data-end=\"4229\"><strong data-start=\"4149\" data-end=\"4174\">Los datos son la base<\/strong> \u2013 El first-party data alimenta una IA significativa.<\/p>\n<\/li>\n<li data-start=\"4230\" data-end=\"4299\">\n<p data-start=\"4232\" data-end=\"4299\"><strong data-start=\"4232\" data-end=\"4261\">La integraci\u00f3n lo es todo<\/strong> \u2013 Los silos matan la escalabilidad.<\/p>\n<\/li>\n<li data-start=\"4300\" data-end=\"4390\">\n<p data-start=\"4302\" data-end=\"4390\"><strong data-start=\"4302\" data-end=\"4332\">Los CMOs deben evolucionar<\/strong> \u2013 El l\u00edder de marketing actual debe pensar como un CEO.<\/p>\n<\/li>\n<li data-start=\"4391\" data-end=\"4470\">\n<p data-start=\"4393\" data-end=\"4470\"><strong data-start=\"4393\" data-end=\"4437\">La experimentaci\u00f3n impulsa la innovaci\u00f3n<\/strong> \u2013 Probar en grande genera ROI.<\/p>\n<\/li>\n<li data-start=\"4471\" data-end=\"4588\">\n<p data-start=\"4473\" data-end=\"4588\"><strong data-start=\"4473\" data-end=\"4518\">La IA es una herramienta, no un reemplazo<\/strong> \u2013 La creatividad y la empat\u00eda humanas siguen siendo insustituibles.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5786\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.53-scaled.jpeg\" alt=\"AI and the future of the CMO\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.53-scaled.jpeg 2560w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.53-1280x960.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.53-980x735.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.53-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/p>\n<h2 data-start=\"4595\" data-end=\"4625\">\u2728 La Reflexi\u00f3n de Minders<\/h2>\n<p data-start=\"4627\" data-end=\"4982\">En <a href=\"https:\/\/minders.io\/es\/minders-partners-globales-de-braze-amplitude\/\">Minders<\/a>, no vemos a la IA como un reemplazo para los marketers, sino como un <strong data-start=\"4707\" data-end=\"4737\">acelerador del crecimiento<\/strong>. Cuando combinas <strong data-start=\"4755\" data-end=\"4783\">Braze para el engagement<\/strong> y <strong data-start=\"4786\" data-end=\"4817\">Amplitude para la anal\u00edtica<\/strong>, obtienes exactamente lo que este keynote imagin\u00f3: <strong data-start=\"4869\" data-end=\"4980\">la capacidad de transformar datos en acci\u00f3n, imaginaci\u00f3n en realidad y campa\u00f1as en impacto de negocio real.<\/strong><\/p>\n<p data-start=\"4984\" data-end=\"5084\">Porque en esta nueva era, <strong data-start=\"5010\" data-end=\"5082\">ser intencionales, audaces y excelentes es m\u00e1s importante que nunca.<\/strong><\/p>\n<h4 data-start=\"5091\" data-end=\"5366\">\ud83d\udccc \u00bfQuieres conocer todos los detalles de Forge 2025?<br data-start=\"5144\" data-end=\"5147\" \/>\u00danete a nuestro pr\u00f3ximo <strong data-start=\"5171\" data-end=\"5201\">Webinar de Minders x Braze<\/strong>, donde compartiremos los highlights, casos reales y qu\u00e9 significan estos anuncios para los marketers de todas las industrias.<br data-start=\"5327\" data-end=\"5330\" \/><a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">\ud83d\udc49 Reg\u00edstrate aqu\u00ed para el Webinar<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El Gran Unlock: Dentro de Forge 2025 y C\u00f3mo la IA Est\u00e1 Redefiniendo el Rol del CMO En Forge 2025, el keynote \u201cThe Great Unlock\u201d reuni\u00f3 a l\u00edderes visionarios para debatir una de las preguntas m\u00e1s urgentes del marketing actual: la IA y el futuro del CMO. \u00bfQu\u00e9 papel jugar\u00e1 la inteligencia artificial en dar [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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