{"id":5903,"date":"2025-10-06T16:13:03","date_gmt":"2025-10-06T19:13:03","guid":{"rendered":"https:\/\/minders.io\/?p=5903"},"modified":"2025-10-06T16:23:36","modified_gmt":"2025-10-06T19:23:36","slug":"novedades-de-braze-en-forge-2025-dia-3-ia-datos-y-el-futuro-del-engagement","status":"publish","type":"post","link":"https:\/\/minders.io\/es\/novedades-de-braze-en-forge-2025-dia-3-ia-datos-y-el-futuro-del-engagement\/","title":{"rendered":"Novedades de Braze en Forge 2025 D\u00eda 3: IA, Datos y el Futuro del Engagement"},"content":{"rendered":"<h1 data-start=\"686\" data-end=\"771\"><strong data-start=\"691\" data-end=\"771\">Novedades de Braze en Forge 2025 D\u00eda 3: IA, Datos y el Futuro del Engagement<\/strong><\/h1>\n<p data-start=\"773\" data-end=\"1091\">En esta edici\u00f3n de Forge, las conferencias de la ma\u00f1ana marcaron el rumbo de c\u00f3mo el futuro del <strong data-start=\"869\" data-end=\"890\">engagement con IA<\/strong> se est\u00e1 definiendo a trav\u00e9s de los datos inteligentes y la automatizaci\u00f3n.<br data-start=\"965\" data-end=\"968\" \/>L\u00edderes de McDonald\u2019s, Publicis Groupe, Snowflake y Braze compartieron estrategias e hicieron grandes anuncios de producto.<\/p>\n<h2 data-start=\"1098\" data-end=\"1148\"><strong data-start=\"1102\" data-end=\"1148\">McDonald\u2019s: Colaboraci\u00f3n en lugar de silos<\/strong><\/h2>\n<p data-start=\"1150\" data-end=\"1477\">Kate Seguin, Head of Lifecycle en McDonald\u2019s, explic\u00f3 que derribar silos fue clave para escalar su marketing.<br data-start=\"1206\" data-end=\"1209\" \/>Al combinar datos first-party con se\u00f1ales demogr\u00e1ficas y comportamiento cross-channel, la marca prioriza campa\u00f1as con mayor impacto.<br data-start=\"1341\" data-end=\"1344\" \/>Es una pieza central del <strong data-start=\"1369\" data-end=\"1400\">engagement impulsado por IA<\/strong>.<\/p>\n<h2 data-start=\"1484\" data-end=\"1537\"><strong data-start=\"1488\" data-end=\"1537\">Braze: Desbloqueando la IA para los marketers<\/strong><\/h2>\n<p data-start=\"1539\" data-end=\"1843\">Jon Hyman, CTO de Braze, destac\u00f3 que la IA ya no es opcional: es una habilidad central que los equipos de marketing deben dominar.<br class=\"yoast-text-mark\" data-start=\"1669\" data-end=\"1672\" \/>&gt;Para acompa\u00f1ar esa visi\u00f3n, Braze present\u00f3 una nueva generaci\u00f3n de herramientas que simplifican la personalizaci\u00f3n y la toma de decisiones dentro del <strong data-start=\"1821\" data-end=\"1842\">engagement con IA<\/strong>:<\/p>\n<ul data-start=\"1845\" data-end=\"2423\">\n<li data-start=\"1845\" data-end=\"1946\">\n<p data-start=\"1847\" data-end=\"1946\"><strong data-start=\"1847\" data-end=\"1882\">AI Operator &amp; AI Agent Console:<\/strong> asistencia con IA integrada en los flujos de trabajo diarios.<\/p>\n<\/li>\n<li data-start=\"1947\" data-end=\"2058\">\n<p data-start=\"1949\" data-end=\"2058\"><strong data-start=\"1949\" data-end=\"1973\">Braze Data Platform:<\/strong> una base que unifica datos de Shopify y Data Lakes para potenciar insights con IA.<\/p>\n<\/li>\n<li data-start=\"2059\" data-end=\"2197\">\n<p data-start=\"2061\" data-end=\"2197\"><strong data-start=\"2061\" data-end=\"2087\">Commerce Outputs (Q4):<\/strong> m\u00e9tricas como ventas, LTV y valor promedio de pedido, disponibles autom\u00e1ticamente\u2014sin configuraci\u00f3n manual.<\/p>\n<\/li>\n<li data-start=\"2198\" data-end=\"2324\">\n<p data-start=\"2200\" data-end=\"2324\"><strong data-start=\"2200\" data-end=\"2239\">Drag &amp; Drop Forms &amp; Product Blocks:<\/strong> recopilaci\u00f3n de datos first-party y creaci\u00f3n de cat\u00e1logos sin necesidad de c\u00f3digo.<\/p>\n<\/li>\n<li data-start=\"2325\" data-end=\"2423\">\n<p data-start=\"2327\" data-end=\"2423\"><strong data-start=\"2327\" data-end=\"2350\">AI Decision Studio:<\/strong> sugiere la mejor oferta para el cliente adecuado, en el momento justo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2425\" data-end=\"2509\">De esta forma, cada herramienta impulsa un <strong data-start=\"2077\" data-end=\"2098\">engagement con IA<\/strong> m\u00e1s r\u00e1pido, inteligente y escalable.<\/p>\n<h2 data-start=\"2516\" data-end=\"2562\"><strong data-start=\"2520\" data-end=\"2562\">WhatsApp Commerce: La pr\u00f3xima frontera<\/strong><\/h2>\n<p data-start=\"2564\" data-end=\"2739\">Uno de los anuncios m\u00e1s emocionantes fue la inversi\u00f3n de Braze en <strong data-start=\"2630\" data-end=\"2651\">WhatsApp Commerce<\/strong>, que convierte la app en un canal tanto de mensajer\u00eda como de conversi\u00f3n. Pr\u00f3ximamente:<\/p>\n<ul data-start=\"2741\" data-end=\"2944\">\n<li data-start=\"2741\" data-end=\"2784\">\n<p data-start=\"2743\" data-end=\"2784\">Cat\u00e1logos de productos dentro de la app<\/p>\n<\/li>\n<li data-start=\"2785\" data-end=\"2824\">\n<p data-start=\"2787\" data-end=\"2824\">Flujos y seguimientos automatizados<\/p>\n<\/li>\n<li data-start=\"2825\" data-end=\"2883\">\n<p data-start=\"2827\" data-end=\"2883\">Recolecci\u00f3n de datos first-party a trav\u00e9s de encuestas<\/p>\n<\/li>\n<li data-start=\"2884\" data-end=\"2944\">\n<p data-start=\"2886\" data-end=\"2944\">Experiencias de compra totalmente integradas en WhatsApp<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2946\" data-end=\"3098\">Por lo tanto, las marcas podr\u00e1n ofrecer experiencias m\u00e1s naturales, fluidas y conversacionales.<\/p>\n<h2 data-start=\"3105\" data-end=\"3159\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5894 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1.webp\" alt=\"engagement con IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/h2>\n<h2 data-start=\"3105\" data-end=\"3159\"><strong data-start=\"3109\" data-end=\"3159\">Datos m\u00e1s inteligentes, campa\u00f1as m\u00e1s efectivas<\/strong><\/h2>\n<p data-start=\"3161\" data-end=\"3540\">Braze present\u00f3 nuevas actualizaciones que redefinen c\u00f3mo los equipos trabajan con datos, d\u00e1ndoles autonom\u00eda para lanzar, personalizar y optimizar campa\u00f1as en tiempo real.<br class=\"yoast-text-mark\" data-start=\"3331\" data-end=\"3334\" \/>&gt;Estas innovaciones expanden la <strong data-start=\"3365\" data-end=\"3394\">Braze Data Platform (BDP)<\/strong> \u2014la base que impulsa el <strong data-start=\"3419\" data-end=\"3452\">engagement con IA inteligente<\/strong>\u2014 y convierten los datos del cliente en un verdadero motor de engagement en tiempo real.<\/p>\n<p data-start=\"3161\" data-end=\"3540\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5891 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1.webp\" alt=\"engagement con IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<ul data-start=\"3542\" data-end=\"4005\">\n<li data-start=\"3542\" data-end=\"3692\">\n<p data-start=\"3544\" data-end=\"3692\"><strong data-start=\"3544\" data-end=\"3574\">Zero Copy Canvas Triggers:<\/strong> accede y act\u00faa sobre los datos del data warehouse al instante, eliminando la latencia entre el insight y la acci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"3693\" data-end=\"3816\">\n<p data-start=\"3695\" data-end=\"3816\"><strong data-start=\"3695\" data-end=\"3722\">Message Prioritization:<\/strong> clasifica campa\u00f1as y deja que Braze gestione la entrega para evitar saturar a los usuarios.<\/p>\n<\/li>\n<li data-start=\"3817\" data-end=\"4005\">\n<p data-start=\"3819\" data-end=\"4005\"><strong data-start=\"3819\" data-end=\"3862\">Automated IP Warming:<\/strong> mejora la entregabilidad desde el inicio, con controles integrados que fortalecen la reputaci\u00f3n del remitente a medida que crece el volumen.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4007\" data-end=\"4268\">Estos avances eliminan fricci\u00f3n y vuelven simples procesos antes t\u00e9cnicos o lentos.<br data-start=\"293\" data-end=\"296\" \/>El resultado: un <strong data-start=\"315\" data-end=\"336\">engagement con IA<\/strong> \u00e1gil, escalable y enfocado en la creatividad.<\/p>\n<h3 data-start=\"4275\" data-end=\"4293\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5897 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1.webp\" alt=\"engagement con IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/h3>\n<h3 data-start=\"4275\" data-end=\"4293\"><strong data-start=\"4279\" data-end=\"4293\">Key takeaways<\/strong><\/h3>\n<p data-start=\"4295\" data-end=\"4451\">Desde la estrategia de McDonald\u2019s hasta el roadmap de Braze, una idea se destac\u00f3: <strong data-start=\"4377\" data-end=\"4448\">la IA y los datos est\u00e1n redefiniendo el engagement con los clientes<\/strong>.<\/p>\n<p data-start=\"4453\" data-end=\"4683\">Con innovaciones como <strong data-start=\"4475\" data-end=\"4504\">Zero-Copy Canvas Triggers<\/strong>, <strong data-start=\"4506\" data-end=\"4532\">atributos de eCommerce<\/strong> y <strong data-start=\"4535\" data-end=\"4559\">Automated IP Warming<\/strong>, los equipos ahora tienen la velocidad y agilidad necesarias para actuar en tiempo real, sin depender de soporte t\u00e9cnico.<\/p>\n<p data-start=\"4685\" data-end=\"4928\">Junto con herramientas como <strong data-start=\"4713\" data-end=\"4735\">AI Decision Studio<\/strong> y <strong data-start=\"4738\" data-end=\"4759\">WhatsApp Commerce<\/strong>, estas mejoras permiten ofrecer experiencias m\u00e1s inteligentes y humanas a escala.<br data-start=\"4841\" data-end=\"4844\" \/>Ese es el futuro del <strong data-start=\"4865\" data-end=\"4886\">engagement con IA<\/strong>: m\u00e1s r\u00e1pido, m\u00e1s simple y m\u00e1s creativo.<\/p>\n<h3 data-start=\"4685\" data-end=\"4928\">\u27a1\ufe0f <strong data-start=\"4933\" data-end=\"4972\">\u00bfQuer\u00e9s conocer todos los insights?<\/strong> Unite a nuestro <a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\"><strong><span style=\"text-decoration: underline;\">webinar post-Forge<\/span><\/strong><\/a> para descubrir los aprendizajes clave sobre estas innovaciones y casos reales.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Novedades de Braze en Forge 2025 D\u00eda 3: IA, Datos y el Futuro del Engagement En esta edici\u00f3n de Forge, las conferencias de la ma\u00f1ana marcaron el rumbo de c\u00f3mo el futuro del engagement con IA se est\u00e1 definiendo a trav\u00e9s de los datos inteligentes y la automatizaci\u00f3n.L\u00edderes de McDonald\u2019s, Publicis Groupe, Snowflake y Braze [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novedades de Braze 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