USD 800 millones en ingresos<\/strong>. En paralelo, la compa\u00f1\u00eda continu\u00f3 creciendo junto a clientes y partners a nivel global.<\/p>\nEn ese contexto, la creaci\u00f3n de la categor\u00eda Reseller of the Year cobra especial relevancia. Refleja el rol cada vez m\u00e1s estrat\u00e9gico que cumplen los partners en c\u00f3mo se dise\u00f1a, implementa y escala el customer engagement.<\/p>\n
Este premio reconoce a los resellers que aportan a ese crecimiento acompa\u00f1ando a sus clientes con estrategia, ejecuci\u00f3n y una mirada de largo plazo.<\/p>\n
Para Minders, este momento es especialmente significativo. Marca nuestro cuarto a\u00f1o participando del SKO de Braze y, al mismo tiempo, la primera vez que esta categor\u00eda existe.<\/p>\n
M\u00e1s que ventas: un esfuerzo colectivo<\/h3>\n
Este reconocimiento refleja el desempe\u00f1o comercial, pero tambi\u00e9n a las personas detr\u00e1s del trabajo.<\/p>\n
Les pertenece a quienes aparecen todos los d\u00edas para entender en profundidad a los usuarios. A quienes ayudan a los equipos a crecer en m\u00e9tricas, madurez y confianza. Y a quienes construyen soluciones que funcionan en contextos reales.<\/p>\n
En Minders, el trabajo empieza desde la cercan\u00eda con las personas. Los equipos invierten tiempo en entender c\u00f3mo se comportan los usuarios y qu\u00e9 est\u00e1n intentando resolver los clientes.<\/p>\n
Ese entendimiento permite identificar fricciones y oportunidades reales. A partir de ah\u00ed, las estrategias se dise\u00f1an con m\u00e1s contexto y los programas de engagement toman forma con mayor claridad.<\/p>\n
El trabajo contin\u00faa a trav\u00e9s de la iteraci\u00f3n y el aprendizaje constante. Los equipos prueban, ajustan y refinan enfoques a lo largo de los proyectos, usando cada desaf\u00edo como una oportunidad de mejora.<\/p>\n
Ese enfoque viene acompa\u00f1ado de responsabilidad. Desde la estrategia hasta la ejecuci\u00f3n, los equipos se hacen cargo de los resultados y empujan los proyectos con energ\u00eda y compromiso, siempre con foco en generar impacto real.<\/p>\n
Este premio refleja esa forma de trabajar.<\/p>\n
![\"Braze](\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0716-768x1024.jpg\")
<\/p>\n
Colaboraci\u00f3n entre partners mirando hacia 2026<\/h3>\n
Hay algo especialmente valioso en reunirse con partners para alinear el a\u00f1o que viene.<\/p>\n
De cara a 2026, la colaboraci\u00f3n entre plataformas y partners seguir\u00e1 definiendo c\u00f3mo evolucionan las estrategias de engagement. En ese proceso, la estrategia, la creatividad y la profundidad t\u00e9cnica se conectan de forma m\u00e1s natural.<\/p>\n
Estas conversaciones ayudan a marcar direcci\u00f3n, a afinar prioridades y a elevar la calidad de las experiencias que se construyen.<\/p>\n
Tambi\u00e9n refuerzan un foco compartido en crear engagement relevante, intencional y sostenible.<\/p>\n
Un momento que marca direcci\u00f3n<\/h3>\n
Ser reconocidos como Braze Reseller of the Year<\/strong> es un momento para frenar, reflexionar y agradecer. A los equipos que aparecen todos los d\u00edas. A los partners que conf\u00edan en nosotros. Y al trabajo que seguimos construyendo juntos.<\/p>\nMarca un hito importante y define la direcci\u00f3n de lo que estamos construyendo en 2026.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Existen noches de premiaci\u00f3n que se sienten ceremoniales.Sin embargo, algunas marcan un punto de inflexi\u00f3n. Eso fue lo que represent\u00f3 el reconocimiento como Braze Reseller of the Year, una categor\u00eda presentada por primera vez durante el SKO de Braze. Minders fue reconocida como la primera ganadora. El anuncio se realiz\u00f3 frente a m\u00e1s de 600 […]<\/p>\n","protected":false},"author":7,"featured_media":7015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[135],"tags":[],"class_list":["post-7018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-braze"],"acf":[],"yoast_head":"\n
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![\"Braze](\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-scaled.jpg\")
<\/p>\n