{"id":3727,"date":"2025-03-10T15:23:29","date_gmt":"2025-03-10T18:23:29","guid":{"rendered":"https:\/\/minders.io\/resource\/como-generar-utm\/"},"modified":"2025-06-30T00:22:27","modified_gmt":"2025-06-30T03:22:27","slug":"como-generar-utm","status":"publish","type":"resource","link":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/","title":{"rendered":"C\u00f3mo generar UTM"},"content":{"rendered":"<h3><strong>Sin UTM, el 80% de tu tr\u00e1fico aparece como \u201cdirecto\u201d&#8230;<\/strong><\/h3>\n<h3>\u00bfQu\u00e9 son las UTM?<\/h3>\n<p>Los UTM (Urchin Tracking Modules) son peque\u00f1os c\u00f3digos que se a\u00f1aden al final de una URL para rastrear el origen del tr\u00e1fico en herramientas como Google Analytics. Son como \u201cetiquetas\u201d que identifican de d\u00f3nde proceden tus visitantes.<\/p>\n<h3>\u00bfPara qu\u00e9 sirven?<\/h3>\n<p>Con los par\u00e1metros UTM, puedes averiguarlo:<\/p>\n<ul>\n<li>Qu\u00e9 campa\u00f1a de marketing gener\u00f3 cada visita<\/li>\n<li>Qu\u00e9 red social o canal es m\u00e1s eficaz<\/li>\n<li>Qu\u00e9 anuncio concreto est\u00e1 dando resultados<\/li>\n<li>Qu\u00e9 tipo de contenido convierte mejor<\/li>\n<\/ul>\n<p>Desc\u00e1rgate nuestra Hoja de C\u00e1lculo y empieza a crear UTMs \ud83d\udc47\ud83c\udffb<\/p>\n","protected":false},"featured_media":3162,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"resource-types":[42],"class_list":["post-3727","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-types-playbooks-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo generar UTM - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/resource\/como-generar-utm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo generar UTM\" \/>\n<meta property=\"og:description\" content=\"Sin UTM, el 80% de tu tr\u00e1fico aparece como \u201cdirecto\u201d&#8230; \u00bfQu\u00e9 son las UTM? Los UTM (Urchin Tracking Modules) son peque\u00f1os c\u00f3digos que se a\u00f1aden al final de una URL para rastrear el origen del tr\u00e1fico en herramientas como Google Analytics. Son como \u201cetiquetas\u201d que identifican de d\u00f3nde proceden tus visitantes. \u00bfPara qu\u00e9 sirven? Con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/es\/resource\/como-generar-utm\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T03:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/\",\"name\":\"C\u00f3mo generar UTM - Minders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Minders-Portadas-Web-4-Febrero-2025.png\",\"datePublished\":\"2025-03-10T18:23:29+00:00\",\"dateModified\":\"2025-06-30T03:22:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Minders-Portadas-Web-4-Febrero-2025.png\",\"contentUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Minders-Portadas-Web-4-Febrero-2025.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minders.io\\\/es\\\/resource\\\/como-generar-utm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/minders.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo generar UTM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minders.io\\\/#website\",\"url\":\"https:\\\/\\\/minders.io\\\/\",\"name\":\"Minders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minders.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo generar UTM - Minders","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo generar UTM","og_description":"Sin UTM, el 80% de tu tr\u00e1fico aparece como \u201cdirecto\u201d&#8230; \u00bfQu\u00e9 son las UTM? Los UTM (Urchin Tracking Modules) son peque\u00f1os c\u00f3digos que se a\u00f1aden al final de una URL para rastrear el origen del tr\u00e1fico en herramientas como Google Analytics. Son como \u201cetiquetas\u201d que identifican de d\u00f3nde proceden tus visitantes. \u00bfPara qu\u00e9 sirven? Con [&hellip;]","og_url":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/","og_site_name":"Minders","article_modified_time":"2025-06-30T03:22:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/","url":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/","name":"C\u00f3mo generar UTM - Minders","isPartOf":{"@id":"https:\/\/minders.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/#primaryimage"},"image":{"@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png","datePublished":"2025-03-10T18:23:29+00:00","dateModified":"2025-06-30T03:22:27+00:00","breadcrumb":{"@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minders.io\/es\/resource\/como-generar-utm\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/#primaryimage","url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png","contentUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/03\/Minders-Portadas-Web-4-Febrero-2025.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/minders.io\/es\/resource\/como-generar-utm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/minders.io\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo generar UTM"}]},{"@type":"WebSite","@id":"https:\/\/minders.io\/#website","url":"https:\/\/minders.io\/","name":"Minders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minders.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/resource\/3727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media\/3162"}],"wp:attachment":[{"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/media?parent=3727"}],"wp:term":[{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/minders.io\/es\/wp-json\/wp\/v2\/resource-types?post=3727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}