{"id":3731,"date":"2025-03-10T15:24:05","date_gmt":"2025-03-10T18:24:05","guid":{"rendered":"https:\/\/minders.io\/resource\/guia-de-taxonomia\/"},"modified":"2025-06-30T00:22:07","modified_gmt":"2025-06-30T03:22:07","slug":"guia-de-taxonomia","status":"publish","type":"resource","link":"https:\/\/minders.io\/es\/resource\/guia-de-taxonomia\/","title":{"rendered":"Gu\u00eda de taxonom\u00eda"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>\u00bfHas elegido la herramienta adecuada para analizar los eventos de tus productos?<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\">Si ya has elegido uno, esta gu\u00eda te ayudar\u00e1 a <strong>obtener el m\u00e1ximo valor de tus datos<\/strong>. Si no, te mostraremos por qu\u00e9 <strong>Amplitude<\/strong> podr\u00eda ser la mejor opci\u00f3n.<\/p>\n<p class=\"ds-markdown-paragraph\">Antes de enviar datos a cualquier plataforma anal\u00edtica basada en eventos, el <strong>paso m\u00e1s cr\u00edtico<\/strong> es definir <strong>qu\u00e9 eventos hay que rastrear<\/strong>. Una instrumentaci\u00f3n adecuada es la base de <strong>una informaci\u00f3n precisa y procesable<\/strong>. Una mala implementaci\u00f3n -eventos omitidos, nombres poco claros o propiedades mal utilizadas- puede provocar <strong>dolores de cabeza con los datos<\/strong> y limitar tu capacidad de extraer valor real.<\/p>\n<h4><strong>Paso 1: Define los objetivos de tu empresa<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\">\u00bfEn qu\u00e9 est\u00e1is trabajando t\u00fa y tu equipo? \u00bfCu\u00e1l es el <strong>objetivo general<\/strong>? Entre los objetivos comunes en los que Amplitude puede ayudar se incluyen<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Desarrollo de la estrategia de producto<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Mejorar el ROI de la adquisici\u00f3n<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Segmentaci\u00f3n de usuarios y CX personalizada<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Optimizaci\u00f3n de la conversi\u00f3n<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Aumentar la retenci\u00f3n y el LTV<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">Una vez fijado tu objetivo, <strong>identifica los KPI clave<\/strong> para seguir el progreso. Por ejemplo, si tu objetivo es <strong>optimizar la conversi\u00f3n<\/strong>, tus KPI podr\u00edan ser:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Tasa de conversi\u00f3n de la incorporaci\u00f3n<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Finalizaci\u00f3n del embudo de pago<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\">Definirlos de antemano garantiza que <strong>realizas el seguimiento de los acontecimientos correctos<\/strong> y evitas costosas lagunas de datos m\u00e1s adelante.<\/p>\n<h4><strong>Por qu\u00e9 es importante la planificaci\u00f3n<\/strong><\/h4>\n<p class=\"ds-markdown-paragraph\">Recomendamos encarecidamente que <strong>te pongas de acuerdo con tu equipo sobre los objetivos<\/strong> antes de dise\u00f1ar tu taxonom\u00eda de datos. Saltarse este paso conduce a <strong>datos incompletos o desordenados<\/strong>, lo que dificulta el an\u00e1lisis y lo hace menos fiable.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>\u00bfListo para convertir los datos de tus eventos en un impacto empresarial real?<\/strong> \ud83d\ude80 Asegur\u00e9monos de que <strong>rastreas lo que importa, de la forma correcta.<\/strong><\/p>\n","protected":false},"featured_media":3160,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"resource-types":[5],"class_list":["post-3731","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-types-whitepapers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gu\u00eda de taxonom\u00eda - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/es\/resource\/guia-de-taxonomia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de taxonom\u00eda\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u00bfHas elegido la herramienta adecuada para analizar los eventos de tus productos? 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