{"id":4759,"date":"2025-08-20T10:14:03","date_gmt":"2025-08-20T13:14:03","guid":{"rendered":"https:\/\/minders.io\/?post_type=case-study&#038;p=4759"},"modified":"2025-08-20T10:14:03","modified_gmt":"2025-08-20T13:14:03","slug":"case-de-sucesso-braze-spin-oxxo","status":"publish","type":"case-study","link":"https:\/\/minders.io\/pt-br\/case-study\/case-de-sucesso-braze-spin-oxxo\/","title":{"rendered":"De notifica\u00e7\u00f5es isoladas a +10x convers\u00f5es: a hist\u00f3ria da Spin com a Braze"},"content":{"rendered":"<h3 data-start=\"5402\" data-end=\"5483\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4762\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/3-1.jpg\" alt=\"case de sucesso braze\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/3-1.jpg 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/3-1-1280x720.jpg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/3-1-980x551.jpg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/08\/3-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/h3>\n<h3 data-start=\"5402\" data-end=\"5483\"><strong>Como a Spin by OXXO transformou sua comunica\u00e7\u00e3o com usu\u00e1rios gra\u00e7as \u00e0 Braze<\/strong><\/h3>\n<p data-start=\"5485\" data-end=\"5763\">A<a href=\"https:\/\/spinbyoxxo.com.mx\/\"><strong> Spin by OXXO<\/strong><\/a> estava crescendo r\u00e1pido. E como toda empresa em expans\u00e3o, n\u00e3o precisava apenas de mais usu\u00e1rios: precisava engaj\u00e1-los bem. Com mensagens relevantes, consistentes e oportunas. Com decis\u00f5es baseadas em dados. E com tecnologia que potencializa em vez de complicar.<\/p>\n<p data-start=\"5765\" data-end=\"5956\">Neste <strong data-start=\"5771\" data-end=\"5815\">case de sucesso Braze com a Spin by OXXO<\/strong>, a empresa mostra como passou de processos fragmentados para uma estrat\u00e9gia de comunica\u00e7\u00e3o escal\u00e1vel, personalizada e orientada por dados.<\/p>\n<h3 data-start=\"5963\" data-end=\"6009\"><strong>O desafio<\/strong><\/h3>\n<p data-start=\"6011\" data-end=\"6307\">Enfrentavam um obst\u00e1culo comum em empresas em crescimento: v\u00e1rias plataformas disparavam notifica\u00e7\u00f5es de forma isolada, sem coordena\u00e7\u00e3o ou controle. Isso os impedia de criar jornadas personalizadas, limitar frequ\u00eancia de envios e, principalmente, entender quais campanhas realmente funcionavam.<\/p>\n<p data-start=\"6309\" data-end=\"6543\">Somavam-se ainda outras barreiras: pouca visibilidade sobre m\u00e9tricas-chave, dificuldade para realizar testes A\/B e alta depend\u00eancia da equipe t\u00e9cnica. No din\u00e2mico setor de servi\u00e7os financeiros digitais, era uma receita para fric\u00e7\u00e3o.<\/p>\n<h3 data-start=\"6550\" data-end=\"6595\"><strong>O que buscavam \u2014 e encontraram na Braze<\/strong><\/h3>\n<p data-start=\"6597\" data-end=\"6683\">A equipe avaliou v\u00e1rias ferramentas e escolheu a <a href=\"https:\/\/minders.io\/pt-br\/braze\/\"><strong data-start=\"6646\" data-end=\"6655\">Braze<\/strong><\/a> por tr\u00eas raz\u00f5es centrais:<\/p>\n<ul data-start=\"6685\" data-end=\"6965\">\n<li data-start=\"6685\" data-end=\"6774\">\n<p data-start=\"6687\" data-end=\"6774\"><strong data-start=\"6687\" data-end=\"6711\">Omnicanalidade real:<\/strong> engajar usu\u00e1rios em push, in-app e e-mail de forma coerente.<\/p>\n<\/li>\n<li data-start=\"6775\" data-end=\"6870\">\n<p data-start=\"6777\" data-end=\"6870\"><strong data-start=\"6777\" data-end=\"6800\">Automa\u00e7\u00e3o avan\u00e7ada:<\/strong> evitar fluxos manuais ou tickets t\u00e9cnicos para campanhas complexas.<\/p>\n<\/li>\n<li data-start=\"6871\" data-end=\"6965\">\n<p data-start=\"6873\" data-end=\"6965\"><strong data-start=\"6873\" data-end=\"6899\">Flexibilidade t\u00e9cnica:<\/strong> integrar a ferramenta ao stack existente sem adaptar o neg\u00f3cio.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6967\" data-end=\"7169\">Essa decis\u00e3o trouxe uma mudan\u00e7a estrutural imediata: consolidar m\u00faltiplos canais em uma \u00fanica plataforma. Isso reduziu tempo, simplificou processos e transformou \u201cprecisamos pedir\u201d em \u201cpodemos fazer\u201d.<\/p>\n<h3 data-start=\"7176\" data-end=\"7206\"><strong>O que mudou no dia a dia<\/strong><\/h3>\n<p data-start=\"7208\" data-end=\"7257\">Desde que implementaram a Braze, a equipe pode:<\/p>\n<ul data-start=\"7259\" data-end=\"7536\">\n<li data-start=\"7259\" data-end=\"7346\">\n<p data-start=\"7261\" data-end=\"7346\">Lan\u00e7ar campanhas mais r\u00e1pido, com mais controle e menos depend\u00eancia de TI ou dados.<\/p>\n<\/li>\n<li data-start=\"7347\" data-end=\"7400\">\n<p data-start=\"7349\" data-end=\"7400\">Automatizar entregas de benef\u00edcios em tempo real.<\/p>\n<\/li>\n<li data-start=\"7401\" data-end=\"7459\">\n<p data-start=\"7403\" data-end=\"7459\">Criar jornadas personalizadas de forma mais intuitiva.<\/p>\n<\/li>\n<li data-start=\"7460\" data-end=\"7536\">\n<p data-start=\"7462\" data-end=\"7536\">Testar hip\u00f3teses semanalmente com A\/B multivari\u00e1vel em m\u00faltiplos canais.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7538\" data-end=\"7689\">Isso n\u00e3o apenas melhorou fluxos: <strong data-start=\"7571\" data-end=\"7596\">transformou a cultura<\/strong>. Hoje, experimenta\u00e7\u00e3o \u00e9 rotina. Decis\u00f5es s\u00e3o mais embasadas. E os resultados s\u00e3o vis\u00edveis.<\/p>\n<h3 data-start=\"7696\" data-end=\"7756\"><strong>Resultados do case de sucesso Braze com a Spin by OXXO<\/strong><\/h3>\n<p data-start=\"7758\" data-end=\"8143\">\u2705 <strong data-start=\"7760\" data-end=\"7790\">+10x em taxas de convers\u00e3o<\/strong> com In-App Messages vs push notifications.<br data-start=\"7833\" data-end=\"7836\" \/>\u2705 <strong data-start=\"7838\" data-end=\"7881\">Redu\u00e7\u00e3o significativa do time-to-launch<\/strong> de novas campanhas.<br data-start=\"7901\" data-end=\"7904\" \/>\u2705 <strong data-start=\"7906\" data-end=\"7944\">Automa\u00e7\u00e3o na entrega de benef\u00edcios<\/strong> sem interven\u00e7\u00e3o de outras equipes.<br data-start=\"7979\" data-end=\"7982\" \/>\u2705 <strong data-start=\"7984\" data-end=\"8029\">Campanhas personalizadas de uso de cart\u00e3o<\/strong> que aumentaram engajamento e ado\u00e7\u00e3o.<br data-start=\"8066\" data-end=\"8069\" \/>\u2705 <strong data-start=\"8071\" data-end=\"8107\">Cultura ativa de experimenta\u00e7\u00e3o,<\/strong> com testes cont\u00ednuos toda semana.<\/p>\n<h3 data-start=\"8420\" data-end=\"8466\"><strong>O valor de um acompanhamento estrat\u00e9gico<\/strong><\/h3>\n<p data-start=\"8468\" data-end=\"8611\">O valor n\u00e3o veio apenas da tecnologia. A diferen\u00e7a foi como a solu\u00e7\u00e3o foi implementada, adotada e otimizada. <strong data-start=\"8577\" data-end=\"8609\">Foi a\u00ed que a Minders entrou.<\/strong><\/p>\n<p data-start=\"8613\" data-end=\"8909\">Mais do que um parceiro de implementa\u00e7\u00e3o, a Minders foi um aliado estrat\u00e9gico. Apoiamos a equipe com workshops, boas pr\u00e1ticas, QA, documenta\u00e7\u00e3o e suporte cont\u00ednuo. Mas, acima de tudo, ajudamos a <strong data-start=\"8808\" data-end=\"8827\">criar autonomia<\/strong>: para que a equipe de CRM da Spin operasse com independ\u00eancia, confian\u00e7a e foco.<\/p>\n<blockquote>\n<p data-start=\"8911\" data-end=\"9064\">\u201cEles nos ajudaram a escalar. Nos deram ferramentas reais para crescer e para que o conhecimento ficasse dentro da equipe\u201d.<\/p>\n<\/blockquote>\n<h3 data-start=\"9071\" data-end=\"9116\"><strong>Driving Scalable Growth Through Martech<\/strong><\/h3>\n<p data-start=\"9118\" data-end=\"9369\">A ado\u00e7\u00e3o da Braze com o suporte da Minders redefiniu a rela\u00e7\u00e3o entre a Spin e seus usu\u00e1rios. Com uma estrat\u00e9gia orientada por dados, autonomia da equipe e decis\u00f5es bem fundamentadas, a empresa conseguiu escalar sem perder proximidade nem relev\u00e2ncia.<\/p>\n<p data-start=\"9371\" data-end=\"9558\">Este <strong data-start=\"9376\" data-end=\"9420\">case de sucesso Braze com a Spin by OXXO<\/strong> prova que quando tecnologia se alinha ao neg\u00f3cio \u2014 e uma equipe foca em impacto, n\u00e3o apenas em implementa\u00e7\u00e3o \u2014 os resultados acontecem.<\/p>\n<h3 data-start=\"9565\" data-end=\"9584\"><strong>Key Takeaways<\/strong><\/h3>\n<p data-start=\"9586\" data-end=\"9710\">\ud83d\udd0d <strong data-start=\"9589\" data-end=\"9648\">Uma ferramenta poderosa precisa de uma estrat\u00e9gia clara<\/strong><br data-start=\"9648\" data-end=\"9651\" \/>O verdadeiro impacto est\u00e1 em como se implementa e se usa.<\/p>\n<p data-start=\"9712\" data-end=\"9907\">\ud83e\udd1d <strong data-start=\"9715\" data-end=\"9767\">A autonomia da equipe \u00e9 uma vantagem competitiva<\/strong><br data-start=\"9767\" data-end=\"9770\" \/>Com o suporte da Minders, o time de CRM ganhou independ\u00eancia, escalou campanhas sem fric\u00e7\u00e3o e reagiu mais r\u00e1pido a novas oportunidades.<\/p>\n<p data-start=\"9909\" data-end=\"10043\">\ud83d\udcca <strong data-start=\"9912\" data-end=\"9946\">Mais testes, melhores decis\u00f5es<\/strong><br data-start=\"9946\" data-end=\"9949\" \/>Testar m\u00faltiplas vari\u00e1veis de forma cont\u00ednua n\u00e3o apenas melhorou campanhas: mudou a cultura.<\/p>\n<p data-start=\"10045\" data-end=\"10232\">\ud83d\ude80 <strong data-start=\"10048\" data-end=\"10096\">Otimizar n\u00e3o \u00e9 apenas crescer: \u00e9 crescer bem<\/strong><br data-start=\"10096\" data-end=\"10099\" \/>Automatizar processos, melhorar segmenta\u00e7\u00e3o e personalizar experi\u00eancias aumentou convers\u00f5es e fortaleceu a rela\u00e7\u00e3o produto-usu\u00e1rio.<\/p>\n<h4 data-start=\"10239\" data-end=\"10315\">Quer levar sua estrat\u00e9gia de CRM para o pr\u00f3ximo n\u00edvel?<a href=\"https:\/\/minders.io\/pt-br\/lets-talk\/\"><strong> Vamos conversar.<\/strong><\/a><\/h4>\n<p><iframe loading=\"lazy\" title=\"Minders &amp; Spin by OXXO: C\u00f3mo aumentar x10 la conversi\u00f3n\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IurBPU2fi_0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"featured_media":4791,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"case-type":[49],"class_list":["post-4759","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-type-fintech-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - 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