{"id":5705,"date":"2025-09-30T15:02:14","date_gmt":"2025-09-30T18:02:14","guid":{"rendered":"https:\/\/minders.io\/?post_type=case-study&#038;p=5705"},"modified":"2026-01-29T12:57:12","modified_gmt":"2026-01-29T15:57:12","slug":"de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders","status":"publish","type":"case-study","link":"https:\/\/minders.io\/pt-br\/case-study\/de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders\/","title":{"rendered":"Como a Baubap reduziu o tempo de campanha de 48h para 3h e dobrou seu impacto com Braze e Minders"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"De 48 horas a 3: Caso de \u00e9xito Baubap + Braze con Minders\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/r-Iiyg6Ng1E?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 data-start=\"375\" data-end=\"444\">Confiar para crescer: quando a comunica\u00e7\u00e3o \u00e9 mais do que mensagens<\/h2>\n<p data-start=\"446\" data-end=\"595\">No M\u00e9xico, o sistema banc\u00e1rio tradicional nem sempre oferece as mesmas oportunidades para todos. Muitas pessoas acabam ficando sem acesso ao cr\u00e9dito.<\/p>\n<p data-start=\"597\" data-end=\"741\">A <a href=\"https:\/\/www.baubap.com\/\"><strong data-start=\"599\" data-end=\"609\">Baubap<\/strong><\/a> nasceu para mudar essa realidade: <strong data-start=\"644\" data-end=\"690\">dar acesso a quem os bancos deixam de lado<\/strong>, construindo rela\u00e7\u00f5es baseadas na confian\u00e7a m\u00fatua.<\/p>\n<p data-start=\"745\" data-end=\"910\">\u201cConfiamos em voc\u00ea\u201d n\u00e3o \u00e9 apenas um slogan \u2014 \u00e9 a base de toda a estrat\u00e9gia da empresa. E, nesse caminho, a comunica\u00e7\u00e3o personalizada desempenha um papel fundamental.<\/p>\n<p data-start=\"912\" data-end=\"1063\">Este <strong data-start=\"917\" data-end=\"956\">estudo de caso Baubap, Braze e \u00e1 Minders<\/strong> mostra como uma estrat\u00e9gia de comunica\u00e7\u00e3o bem executada pode ter impacto direto na experi\u00eancia do cliente.<\/p>\n<p data-start=\"1065\" data-end=\"1327\">Cada mensagem conta: um lembrete de pagamento, a confirma\u00e7\u00e3o de um empr\u00e9stimo aprovado ou o convite para o programa de indica\u00e7\u00f5es <em data-start=\"1195\" data-end=\"1212\">Indique e Ganhe<\/em>. Se essas mensagens n\u00e3o chegam no momento certo e com a qualidade adequada, a experi\u00eancia do cliente se fragmenta.<\/p>\n<h2 data-start=\"1334\" data-end=\"1373\">Quando a complexidade vira obst\u00e1culo<\/h2>\n<p data-start=\"1375\" data-end=\"1604\">Antes de trabalhar com a <strong data-start=\"1400\" data-end=\"1411\">Minders<\/strong> e a <a href=\"https:\/\/minders.io\/pt-br\/braze\/\"><strong data-start=\"1416\" data-end=\"1425\">Braze<\/strong><\/a>, <strong data-start=\"1427\" data-end=\"1475\">lan\u00e7ar uma campanha podia levar at\u00e9 48 horas<\/strong>. A equipe dependia de desenvolvedores para segmenta\u00e7\u00f5es em SQL, ajustes em e-mails HTML ou at\u00e9 para trocar um emoji no WhatsApp.<\/p>\n<p data-start=\"1606\" data-end=\"1804\">Al\u00e9m disso, a an\u00e1lise era limitada: ap\u00f3s o envio, o impacto das campanhas n\u00e3o podia ser visualizado com clareza, e os relat\u00f3rios dependiam do time t\u00e9cnico. Essa falta de agilidade freava a inova\u00e7\u00e3o.<\/p>\n<h2 data-start=\"1811\" data-end=\"1852\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5703\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-30-09-2025-at-2.17-PM.jpeg\" alt=\"baubap braze minders case study\" width=\"1324\" height=\"858\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-30-09-2025-at-2.17-PM.jpeg 1324w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-30-09-2025-at-2.17-PM-1280x829.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-30-09-2025-at-2.17-PM-980x635.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Image-30-09-2025-at-2.17-PM-480x311.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1324px, 100vw\" \/><\/h2>\n<h2 data-start=\"1811\" data-end=\"1852\">Acelerando com Braze e Minders em a\u00e7\u00e3o<\/h2>\n<p data-start=\"1854\" data-end=\"2074\">Depois de avaliar v\u00e1rias op\u00e7\u00f5es, a Baubap escolheu a <strong data-start=\"1907\" data-end=\"1916\">Braze<\/strong> pela sua capacidade de automa\u00e7\u00e3o, experimenta\u00e7\u00e3o e mensura\u00e7\u00e3o. Com o suporte da Minders, come\u00e7aram com um fluxo simples: lembretes de solicita\u00e7\u00e3o de cr\u00e9dito.<\/p>\n<p data-start=\"2076\" data-end=\"2232\">A partir da\u00ed, a opera\u00e7\u00e3o escalou rapidamente. Hoje, a Baubap conta com mais de <strong data-start=\"2155\" data-end=\"2176\">120 canvas ativos<\/strong>, impulsionando mais de 20 fluxos de usu\u00e1rio, incluindo:<\/p>\n<ul data-start=\"2234\" data-end=\"2392\">\n<li data-start=\"2234\" data-end=\"2260\">\n<p data-start=\"2236\" data-end=\"2260\">Lembretes de pagamento<\/p>\n<\/li>\n<li data-start=\"2261\" data-end=\"2287\">\n<p data-start=\"2263\" data-end=\"2287\">Cobran\u00e7a personalizada<\/p>\n<\/li>\n<li data-start=\"2288\" data-end=\"2315\">\n<p data-start=\"2290\" data-end=\"2315\">Pesquisas de satisfa\u00e7\u00e3o<\/p>\n<\/li>\n<li data-start=\"2316\" data-end=\"2352\">\n<p data-start=\"2318\" data-end=\"2352\">Solicita\u00e7\u00e3o de avalia\u00e7\u00f5es no app<\/p>\n<\/li>\n<li data-start=\"2353\" data-end=\"2392\">\n<p data-start=\"2355\" data-end=\"2392\">Promo\u00e7\u00f5es do programa de indica\u00e7\u00f5es<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2394\" data-end=\"2538\">A arquitetura de eventos desenhada em conjunto com a Minders permitiu que a Baubap adotasse a plataforma com confian\u00e7a e operasse com autonomia.<\/p>\n<h2 data-start=\"2545\" data-end=\"2575\">Resultados que falam por si<\/h2>\n<ul data-start=\"2577\" data-end=\"3061\">\n<li data-start=\"2577\" data-end=\"2662\">\n<p data-start=\"2579\" data-end=\"2662\"><strong data-start=\"2579\" data-end=\"2598\">De 48h para 3h:<\/strong> tempo m\u00e9dio de lan\u00e7amento de campanhas drasticamente reduzido<\/p>\n<\/li>\n<li data-start=\"2663\" data-end=\"2748\">\n<p data-start=\"2665\" data-end=\"2748\"><strong data-start=\"2665\" data-end=\"2684\">Autonomia real:<\/strong> o time de Lifecycle Marketing atua sem depender da engenharia<\/p>\n<\/li>\n<li data-start=\"2749\" data-end=\"2840\">\n<p data-start=\"2751\" data-end=\"2840\"><strong data-start=\"2751\" data-end=\"2776\">Agilidade comprovada:<\/strong> um experimento de cobran\u00e7a pode ser lan\u00e7ado em menos de 1 dia<\/p>\n<\/li>\n<li data-start=\"2841\" data-end=\"2942\">\n<p data-start=\"2843\" data-end=\"2942\"><strong data-start=\"2843\" data-end=\"2866\">Impacto mensur\u00e1vel:<\/strong> lembretes de pagamento passaram a impactar de 2\u20133% para 7\u20139% dos clientes<\/p>\n<\/li>\n<li data-start=\"2943\" data-end=\"3061\">\n<p data-start=\"2945\" data-end=\"3061\"><strong data-start=\"2945\" data-end=\"2970\">Crescimento org\u00e2nico:<\/strong> o canal de indica\u00e7\u00f5es se tornou o principal em aquisi\u00e7\u00e3o de clientes, com CAC controlado<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3063\" data-end=\"3238\">Os clientes notam a diferen\u00e7a: em entrevistas e pesquisas, agradecem os lembretes de pagamento, que muitas vezes s\u00e3o o detalhe que os ajuda a cumprir seus compromissos em dia.<\/p>\n<h2 data-start=\"3245\" data-end=\"3269\">Um novo DNA de equipe<\/h2>\n<p data-start=\"3271\" data-end=\"3342\">A transforma\u00e7\u00e3o foi tanto tecnol\u00f3gica quanto cultural. Hoje, na Baubap:<\/p>\n<ul data-start=\"3344\" data-end=\"3561\">\n<li data-start=\"3344\" data-end=\"3404\">\n<p data-start=\"3346\" data-end=\"3404\">Qualquer \u00e1rea pode enviar comunica\u00e7\u00f5es de forma aut\u00f4noma<\/p>\n<\/li>\n<li data-start=\"3405\" data-end=\"3474\">\n<p data-start=\"3407\" data-end=\"3474\">O trabalho segue o ciclo <strong data-start=\"3432\" data-end=\"3472\">hip\u00f3tese \u2192 experimento \u2192 aprendizado<\/strong><\/p>\n<\/li>\n<li data-start=\"3475\" data-end=\"3561\">\n<p data-start=\"3477\" data-end=\"3561\">Cada a\u00e7\u00e3o tem ROI mensurado e o foco est\u00e1 no que realmente gera valor para o neg\u00f3cio<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3568\" data-end=\"3614\">O pr\u00f3ximo passo: rumo \u00e0 hiperpersonaliza\u00e7\u00e3o<\/h2>\n<p data-start=\"3616\" data-end=\"3695\">A Baubap j\u00e1 enxerga o pr\u00f3ximo n\u00edvel de evolu\u00e7\u00e3o em sua estrat\u00e9gia de automa\u00e7\u00e3o:<\/p>\n<ul data-start=\"3697\" data-end=\"3903\">\n<li data-start=\"3697\" data-end=\"3757\">\n<p data-start=\"3699\" data-end=\"3757\">Segmenta\u00e7\u00e3o com base no comportamento financeiro e risco<\/p>\n<\/li>\n<li data-start=\"3758\" data-end=\"3820\">\n<p data-start=\"3760\" data-end=\"3820\">Integra\u00e7\u00e3o de novos canais como in-app messages e webhooks<\/p>\n<\/li>\n<li data-start=\"3821\" data-end=\"3903\">\n<p data-start=\"3823\" data-end=\"3903\">Uso de dados de produto para criar campanhas ainda mais relevantes e din\u00e2micas<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3910\" data-end=\"3945\">Conclus\u00e3o: confiar abre caminhos<\/h2>\n<p data-start=\"3947\" data-end=\"4119\">O <strong data-start=\"3949\" data-end=\"3988\">estudo de caso Baubap Braze Minders<\/strong> mostra como a tecnologia, combinada a uma estrat\u00e9gia clara e ao parceiro certo, pode transformar o relacionamento com os clientes.<\/p>\n<p data-start=\"4123\" data-end=\"4376\">\u201cPassamos de campanhas isoladas com desafios t\u00e9cnicos para fluxos completos que melhoram tanto a experi\u00eancia do cliente quanto a sa\u00fade do neg\u00f3cio. Na Baubap, acreditamos em algo simples: confiar nos nossos clientes abre caminho para mais oportunidades.\u201d<\/p>\n<h3 data-start=\"4383\" data-end=\"4418\"><\/h3>\n","protected":false},"featured_media":5713,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"case-type":[],"class_list":["post-5705","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como a Baubap reduziu o tempo de campanha de 48h para 3h e dobrou seu impacto com Braze e Minders - Minders<\/title>\n<meta name=\"description\" content=\"Veja o estudo de caso Baubap Braze Minders: como esta fintech mexicana automatizou sua comunica\u00e7\u00e3o e reduziu o tempo de campanhas de 48 para 3 horas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/case-study\/de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a Baubap reduziu o tempo de campanha de 48h para 3h e dobrou seu impacto com Braze e Minders\" \/>\n<meta property=\"og:description\" content=\"Veja o estudo de caso Baubap Braze Minders: como esta fintech mexicana automatizou sua comunica\u00e7\u00e3o e reduziu o tempo de campanhas de 48 para 3 horas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/case-study\/de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T15:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Gif-Baubap-1-1-1024x576.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/case-study\\\/de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/case-study\\\/de-48-horas-para-3-estudo-de-caso-baubap-braze-com-minders\\\/\",\"name\":\"Como a Baubap reduziu o tempo de campanha de 48h para 3h e dobrou seu impacto com Braze e Minders - 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