{"id":4935,"date":"2025-09-01T11:50:24","date_gmt":"2025-09-01T14:50:24","guid":{"rendered":"https:\/\/minders.io\/?p=4935"},"modified":"2025-09-01T11:50:24","modified_gmt":"2025-09-01T14:50:24","slug":"personalizacao-baseada-em-dados-petz","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/personalizacao-baseada-em-dados-petz\/","title":{"rendered":"Petz Transforma Suas Vendas com Personaliza\u00e7\u00e3o Baseada em Dados"},"content":{"rendered":"<h2 data-start=\"379\" data-end=\"439\">O desafio da Petz: crescer no digital sem equipe de dados<\/h2>\n<p data-start=\"441\" data-end=\"674\">A Petz come\u00e7ou como uma loja f\u00edsica em S\u00e3o Paulo. Cresceu r\u00e1pido, se expandiu para todo o pa\u00eds, chegou a 100 lojas e abriu capital. Mas em 2019, o crescimento f\u00edsico j\u00e1 n\u00e3o era suficiente \u2014 o digital precisava assumir o protagonismo.<\/p>\n<p data-start=\"676\" data-end=\"830\">O problema? Mesmo com uma presen\u00e7a nacional e uma equipe de marketing experiente, a Petz ainda n\u00e3o conseguia tirar valor real dos dados dos seus usu\u00e1rios.<\/p>\n<p data-start=\"832\" data-end=\"1186\">Sem engenheiros de dados in-house, faltava clareza, autonomia e capacidade t\u00e9cnica para transformar comportamento em a\u00e7\u00f5es. O time sabia que precisava evoluir \u2014 mas n\u00e3o fazia sentido montar uma estrutura do zero. Precisavam de ferramentas simples, integra\u00e7\u00f5es inteligentes e uma nova forma de trabalhar: com mais dados, mais testes e mais personaliza\u00e7\u00e3o.<\/p>\n<p data-start=\"832\" data-end=\"1186\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4936\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/121ba03a3382541833295c59f445b8269f2a55cf-2400x1200-1.webp\" alt=\"personaliza\u00e7\u00e3o baseada em dados\" width=\"1920\" height=\"960\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/121ba03a3382541833295c59f445b8269f2a55cf-2400x1200-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/121ba03a3382541833295c59f445b8269f2a55cf-2400x1200-1-1280x640.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/121ba03a3382541833295c59f445b8269f2a55cf-2400x1200-1-980x490.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/121ba03a3382541833295c59f445b8269f2a55cf-2400x1200-1-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2 data-start=\"1188\" data-end=\"1246\">Estrat\u00e9gia: dados, automa\u00e7\u00e3o e personaliza\u00e7\u00e3o em escala<\/h2>\n<p data-start=\"1248\" data-end=\"1461\">Com a ajuda da <a href=\"https:\/\/minders.io\/braze\/\">Braze<\/a> e seu ecossistema de parceiros, a Petz come\u00e7ou a construir uma nova opera\u00e7\u00e3o de growth \u2014 muito mais \u00e1gil, conectada e orientada por dados reais.<\/p>\n<h3 data-start=\"1463\" data-end=\"1488\">Objetivos principais:<\/h3>\n<ul data-start=\"1490\" data-end=\"1644\">\n<li data-start=\"1490\" data-end=\"1547\">\n<p data-start=\"1492\" data-end=\"1547\">Aumentar o valor de tempo de vida (LTV) dos clientes.<\/p>\n<\/li>\n<li data-start=\"1548\" data-end=\"1587\">\n<p data-start=\"1550\" data-end=\"1587\">Reduzir o custo de aquisi\u00e7\u00e3o (CAC).<\/p>\n<\/li>\n<li data-start=\"1588\" data-end=\"1644\">\n<p data-start=\"1590\" data-end=\"1644\">Motivar a recompra e criar h\u00e1bitos de consumo digital.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1646\" data-end=\"1668\">Como fizeram isso:<\/h3>\n<ul data-start=\"1670\" data-end=\"2206\">\n<li data-start=\"1670\" data-end=\"1789\">\n<p data-start=\"1672\" data-end=\"1789\">Automatizaram campanhas baseadas em comportamento real (como carrinhos abandonados e janelas de recompra de ra\u00e7\u00e3o).<\/p>\n<\/li>\n<li data-start=\"1790\" data-end=\"1911\">\n<p data-start=\"1792\" data-end=\"1911\">Constru\u00edram jornadas personalizadas usando Braze Canvas, com testes entre canais como email, Facebook Ads e WhatsApp.<\/p>\n<\/li>\n<li data-start=\"1912\" data-end=\"1988\">\n<p data-start=\"1914\" data-end=\"1988\">Sincronizaram audi\u00eancias com Google e Meta para retargeting inteligente.<\/p>\n<\/li>\n<li data-start=\"1989\" data-end=\"2082\">\n<p data-start=\"1991\" data-end=\"2082\">Usaram Content Blocks e webhooks para personalizar mensagens com base em dados din\u00e2micos.<\/p>\n<\/li>\n<li data-start=\"2083\" data-end=\"2206\">\n<p data-start=\"2085\" data-end=\"2206\">Integraram Braze com outras ferramentas para unificar dados, garantir governan\u00e7a e escalar campanhas com mais velocidade.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2208\" data-end=\"2267\">Ferramentas utilizadas: Braze, Segment, Snowflake e mais<\/h2>\n<p data-start=\"2269\" data-end=\"2357\">A estrat\u00e9gia da Petz foi viabilizada por um ecossistema tecnol\u00f3gico moderno e integrado:<\/p>\n<ul data-start=\"2359\" data-end=\"2679\">\n<li data-start=\"2359\" data-end=\"2426\">\n<p data-start=\"2361\" data-end=\"2426\"><strong data-start=\"2361\" data-end=\"2371\">Braze:<\/strong> para cria\u00e7\u00e3o de jornadas omnichannel personalizadas.<\/p>\n<\/li>\n<li data-start=\"2427\" data-end=\"2490\">\n<p data-start=\"2429\" data-end=\"2490\"><strong data-start=\"2429\" data-end=\"2441\">Segment:<\/strong> coleta e centraliza\u00e7\u00e3o dos dados dos usu\u00e1rios.<\/p>\n<\/li>\n<li data-start=\"2491\" data-end=\"2552\">\n<p data-start=\"2493\" data-end=\"2552\"><strong data-start=\"2493\" data-end=\"2507\">Snowflake:<\/strong> armazenamento e an\u00e1lise de dados em nuvem.<\/p>\n<\/li>\n<li data-start=\"2553\" data-end=\"2617\">\n<p data-start=\"2555\" data-end=\"2617\"><strong data-start=\"2555\" data-end=\"2568\">Fivetran:<\/strong> integra\u00e7\u00e3o automatizada entre fontes de dados.<\/p>\n<\/li>\n<li data-start=\"2618\" data-end=\"2679\">\n<p data-start=\"2620\" data-end=\"2679\"><strong data-start=\"2620\" data-end=\"2634\">AppsFlyer:<\/strong> mensura\u00e7\u00e3o e atribui\u00e7\u00e3o de campanhas mobile.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2681\" data-end=\"2729\">Resultados da personaliza\u00e7\u00e3o baseada em dados<\/h2>\n<p data-start=\"2731\" data-end=\"2861\">Em apenas tr\u00eas anos, a Petz alcan\u00e7ou resultados impressionantes com sua estrat\u00e9gia orientada por dados e personaliza\u00e7\u00e3o em escala:<\/p>\n<ul data-start=\"2863\" data-end=\"3126\">\n<li data-start=\"2863\" data-end=\"2921\">\n<p data-start=\"2865\" data-end=\"2921\">\ud83d\udcc8 Aumento de 737% na receita digital (de 2019 a 2021)<\/p>\n<\/li>\n<li data-start=\"2922\" data-end=\"2969\">\n<p data-start=\"2924\" data-end=\"2969\">\ud83d\udcb0 Crescimento de 112% no faturamento geral<\/p>\n<\/li>\n<li data-start=\"2970\" data-end=\"3041\">\n<p data-start=\"2972\" data-end=\"3041\">\ud83d\udcca Participa\u00e7\u00e3o digital nas vendas totais saltou de 7,7% para 30,3%<\/p>\n<\/li>\n<li data-start=\"3042\" data-end=\"3126\">\n<p data-start=\"3044\" data-end=\"3126\">\ud83e\udd47 Da terceira posi\u00e7\u00e3o para a lideran\u00e7a nacional em vendas digitais no setor pet<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3128\" data-end=\"3351\">E o mais importante: fizeram isso com campanhas mais inteligentes, jornadas personalizadas e decis\u00f5es baseadas em dados concretos. Cada canal, cada teste, cada mensagem \u2014 tudo guiado por comportamento real, n\u00e3o por achismo.<\/p>\n<h2 data-start=\"3353\" data-end=\"3412\">Conclus\u00e3o: decis\u00f5es baseadas em dados geram impacto real<\/h2>\n<p data-start=\"3414\" data-end=\"3651\"><a href=\"https:\/\/www.braze.com\/customers\/petz-case-study\">O case da Petz<\/a> mostra como a personaliza\u00e7\u00e3o baseada em dados pode transformar neg\u00f3cios e multiplicar resultados. Empresas que combinam automa\u00e7\u00e3o, tecnologia e intelig\u00eancia de dados est\u00e3o mais preparadas para escalar, reter e vender mais.<\/p>\n<h2 data-start=\"3658\" data-end=\"3701\">Quer aplicar esse modelo no seu neg\u00f3cio?<\/h2>\n<p data-start=\"3703\" data-end=\"3822\">Fale com a gente e descubra como construir uma opera\u00e7\u00e3o orientada por dados \u2014 com m\u00e9todo, clareza e impacto mensur\u00e1vel.<\/p>\n<p data-start=\"3824\" data-end=\"3863\">\ud83d\udc49 <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/minders.io\/lets-talk\/\" rel=\"noopener\" data-start=\"3827\" data-end=\"3863\">Entre em contato conosco<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O desafio da Petz: crescer no digital sem equipe de dados A Petz come\u00e7ou como uma loja f\u00edsica em S\u00e3o Paulo. Cresceu r\u00e1pido, se expandiu para todo o pa\u00eds, chegou a 100 lojas e abriu capital. Mas em 2019, o crescimento f\u00edsico j\u00e1 n\u00e3o era suficiente \u2014 o digital precisava assumir o protagonismo. O problema? [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-4935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Petz Transforma Suas Vendas com Personaliza\u00e7\u00e3o Baseada em Dados - Minders<\/title>\n<meta name=\"description\" content=\"Descubra como a Petz aumentou em 737% sua receita digital com personaliza\u00e7\u00e3o baseada em dados, automa\u00e7\u00e3o e jornadas inteligentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/personalizacao-baseada-em-dados-petz\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petz Transforma Suas Vendas com Personaliza\u00e7\u00e3o Baseada em Dados\" \/>\n<meta property=\"og:description\" content=\"Descubra como a Petz aumentou em 737% sua receita digital com personaliza\u00e7\u00e3o baseada em dados, automa\u00e7\u00e3o e jornadas inteligentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/personalizacao-baseada-em-dados-petz\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T14:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/kenny-G-1En9Ue_Oc-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Petz Transforma Suas Vendas com Personaliza\u00e7\u00e3o Baseada em Dados\",\"datePublished\":\"2025-09-01T14:50:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/kenny-G-1En9Ue_Oc-unsplash-1-scaled.jpg\",\"articleSection\":[\"partner\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-baseada-em-dados-petz\\\/\",\"name\":\"Petz Transforma Suas Vendas com Personaliza\u00e7\u00e3o Baseada em Dados - 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