{"id":4945,"date":"2025-09-01T14:12:47","date_gmt":"2025-09-01T17:12:47","guid":{"rendered":"https:\/\/minders.io\/?p=4945"},"modified":"2025-09-01T14:12:47","modified_gmt":"2025-09-01T17:12:47","slug":"gamificacao-ecommerce-mensagens-in-app","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/gamificacao-ecommerce-mensagens-in-app\/","title":{"rendered":"Dafiti aumenta engajamento, convers\u00f5es e receita com mensagens in-app e gamifica\u00e7\u00e3o impulsionadas pela Braze"},"content":{"rendered":"<h1 data-start=\"1184\" data-end=\"1281\">Como a Dafiti Usou Gamifica\u00e7\u00e3o no E-commerce com Mensagens In-App para Aumentar Receita em 300%<\/h1>\n<h2 data-start=\"1283\" data-end=\"1353\">O desafio: aumentar convers\u00f5es e melhorar a experi\u00eancia omnichannel<\/h2>\n<p data-start=\"1355\" data-end=\"1578\">A Dafiti, maior e-commerce de moda e lifestyle da Am\u00e9rica Latina, aumentou sua receita em 300% ao aplicar <strong>gamifica\u00e7\u00e3o no e-commerce com mensagens in-app<\/strong>, combinando personaliza\u00e7\u00e3o, automa\u00e7\u00e3o e campanhas interativas.<\/p>\n<p data-start=\"1580\" data-end=\"1781\">Antes, a marca utilizava sistemas separados para comunica\u00e7\u00e3o por e-mail e push, o que dificultava a execu\u00e7\u00e3o de experi\u00eancias <strong data-start=\"1705\" data-end=\"1722\">cross-channel<\/strong> consistentes e impossibilitava testes A\/B entre os canais.<\/p>\n<h2 data-start=\"1783\" data-end=\"1858\">A estrat\u00e9gia: gamifica\u00e7\u00e3o no e-commerce com mensagens in-app e automa\u00e7\u00e3o<\/h2>\n<p data-start=\"1860\" data-end=\"2032\">Com o apoio da plataforma <a href=\"https:\/\/minders.io\/braze\/\">Braze<\/a>, a <a href=\"https:\/\/www.braze.com\/customers\/dafiti-case-study\">Dafiti<\/a> unificou sua comunica\u00e7\u00e3o por email e in-app messaging, e passou a criar campanhas gamificadas, segmentadas e otimizadas por dados.<\/p>\n<h3 data-start=\"2034\" data-end=\"2079\">Teste 1: urg\u00eancia com contagem regressiva<\/h3>\n<p data-start=\"2081\" data-end=\"2319\">A primeira campanha testou o impacto de uma mensagem in-app com <strong data-start=\"2145\" data-end=\"2176\">desconto por tempo limitado<\/strong>. Um grupo recebeu a oferta com contagem regressiva; o grupo de controle, n\u00e3o. Resultado: <strong data-start=\"2266\" data-end=\"2294\">45% de taxa de convers\u00e3o<\/strong> no grupo com a contagem.<\/p>\n<h3 data-start=\"2321\" data-end=\"2363\">Teste 2: scratch &amp; win com gamifica\u00e7\u00e3o<\/h3>\n<p data-start=\"2365\" data-end=\"2629\">A segunda campanha usou <strong data-start=\"2389\" data-end=\"2435\">gamifica\u00e7\u00e3o com um jogo de raspar e ganhar<\/strong> no app. O p\u00fablico-alvo foram os &#8220;vitrineiros virtuais&#8221;: usu\u00e1rios que baixaram o app h\u00e1 mais de 180 dias, nunca compraram, mas estavam ativos nos \u00faltimos 10 dias. O resultado foi impressionante:<\/p>\n<ul data-start=\"2631\" data-end=\"2721\">\n<li data-start=\"2631\" data-end=\"2671\">\n<p data-start=\"2633\" data-end=\"2671\">\ud83c\udfaf <strong data-start=\"2636\" data-end=\"2669\">85% de aumento nas convers\u00f5es<\/strong><\/p>\n<\/li>\n<li data-start=\"2672\" data-end=\"2721\">\n<p data-start=\"2674\" data-end=\"2721\">\ud83d\udcb0 <strong data-start=\"2677\" data-end=\"2719\">300% de aumento na receita por usu\u00e1rio<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2723\" data-end=\"2849\">Essa abordagem tamb\u00e9m foi testada com um segundo grupo: usu\u00e1rios que interagiram com a Dafiti, mas nunca tinham baixado o app.<\/p>\n<p data-start=\"2723\" data-end=\"2849\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4946\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a9cb96d1f34b2ee3cddcd84deb865c7e37aac085-2400x1200-1.webp\" alt=\"gamifica\u00e7\u00e3o no e-commerce com mensagens in-app\" width=\"1920\" height=\"960\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a9cb96d1f34b2ee3cddcd84deb865c7e37aac085-2400x1200-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a9cb96d1f34b2ee3cddcd84deb865c7e37aac085-2400x1200-1-1280x640.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a9cb96d1f34b2ee3cddcd84deb865c7e37aac085-2400x1200-1-980x490.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/a9cb96d1f34b2ee3cddcd84deb865c7e37aac085-2400x1200-1-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h2 data-start=\"2851\" data-end=\"2916\">Resultados: mais engajamento, mais receita e melhores decis\u00f5es<\/h2>\n<p data-start=\"2918\" data-end=\"3004\">Com as campanhas personalizadas com mensagens in-app e gamifica\u00e7\u00e3o, a Dafiti alcan\u00e7ou:<\/p>\n<ul data-start=\"3006\" data-end=\"3172\">\n<li data-start=\"3006\" data-end=\"3055\">\n<p data-start=\"3008\" data-end=\"3055\">\ud83d\udcc8 <strong data-start=\"3011\" data-end=\"3053\">300% de aumento na receita por usu\u00e1rio<\/strong><\/p>\n<\/li>\n<li data-start=\"3056\" data-end=\"3093\">\n<p data-start=\"3058\" data-end=\"3093\">\ud83d\uded2 <strong data-start=\"3061\" data-end=\"3091\">82% de aumento nos pedidos<\/strong><\/p>\n<\/li>\n<li data-start=\"3094\" data-end=\"3172\">\n<p data-start=\"3096\" data-end=\"3172\">\ud83d\udd04 <strong data-start=\"3099\" data-end=\"3170\">43% de aumento na taxa de convers\u00e3o em rela\u00e7\u00e3o ao grupo de controle<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3174\" data-end=\"3330\">Al\u00e9m disso, agora conseguem criar campanhas mais r\u00e1pidas, com segmenta\u00e7\u00f5es mais precisas e testes A\/B mais eficazes \u2014 permitindo decis\u00f5es baseadas em dados.<\/p>\n<h2 data-start=\"3332\" data-end=\"3404\">Conclus\u00e3o: gamifica\u00e7\u00e3o e dados elevam a performance no varejo digital<\/h2>\n<p data-start=\"3406\" data-end=\"3671\">Estar \u00e0 frente no e-commerce de moda exige mais do que produtos: exige experi\u00eancias memor\u00e1veis. Com campanhas criativas e personalizadas, a Dafiti se destaca ao transformar o engajamento em convers\u00e3o real, sustentada por automa\u00e7\u00e3o, gamifica\u00e7\u00e3o e insights cont\u00ednuos.<\/p>\n<h2 data-start=\"3678\" data-end=\"3750\">Quer aumentar sua receita com campanhas interativas e personaliza\u00e7\u00e3o?<\/h2>\n<p data-start=\"3752\" data-end=\"3847\">Nossa equipe pode te ajudar a criar campanhas gamificadas com mensagens in-app que convertem.<\/p>\n<p data-start=\"3849\" data-end=\"3888\">\ud83d\udc49 <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/minders.io\/lets-talk\/\" rel=\"noopener\" data-start=\"3852\" data-end=\"3888\">Fale com um especialista<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como a Dafiti Usou Gamifica\u00e7\u00e3o no E-commerce com Mensagens In-App para Aumentar Receita em 300% O desafio: aumentar convers\u00f5es e melhorar a experi\u00eancia omnichannel A Dafiti, maior e-commerce de moda e lifestyle da Am\u00e9rica Latina, aumentou sua receita em 300% ao aplicar gamifica\u00e7\u00e3o no e-commerce com mensagens in-app, combinando personaliza\u00e7\u00e3o, automa\u00e7\u00e3o e campanhas interativas. Antes, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-4945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dafiti aumenta engajamento, convers\u00f5es e receita com mensagens in-app e gamifica\u00e7\u00e3o impulsionadas pela Braze - Minders<\/title>\n<meta name=\"description\" content=\"Veja como a Dafiti usou gamifica\u00e7\u00e3o no e-commerce com mensagens in-app e aumentou em 300% a receita e 85% as convers\u00f5es com campanhas personalizadas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/gamificacao-ecommerce-mensagens-in-app\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dafiti aumenta engajamento, convers\u00f5es e receita com mensagens in-app e gamifica\u00e7\u00e3o impulsionadas pela Braze\" \/>\n<meta property=\"og:description\" content=\"Veja como a Dafiti usou gamifica\u00e7\u00e3o no e-commerce com mensagens in-app e aumentou em 300% a receita e 85% as convers\u00f5es com campanhas personalizadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/gamificacao-ecommerce-mensagens-in-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T17:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Dafiti-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Dafiti aumenta engajamento, convers\u00f5es e receita com mensagens in-app e gamifica\u00e7\u00e3o impulsionadas pela Braze\",\"datePublished\":\"2025-09-01T17:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/\"},\"wordCount\":438,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Dafiti-scaled.png\",\"articleSection\":[\"partner\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/gamificacao-ecommerce-mensagens-in-app\\\/\",\"name\":\"Dafiti aumenta engajamento, convers\u00f5es e receita com mensagens in-app e gamifica\u00e7\u00e3o impulsionadas pela Braze - 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