{"id":4950,"date":"2025-09-01T14:17:58","date_gmt":"2025-09-01T17:17:58","guid":{"rendered":"https:\/\/minders.io\/?p=4950"},"modified":"2025-09-01T14:17:58","modified_gmt":"2025-09-01T17:17:58","slug":"personalizacao-campanhas-setor-viagens","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/personalizacao-campanhas-setor-viagens\/","title":{"rendered":"Personaliza\u00e7\u00e3o de Campanhas no Setor de Viagens: Como a Skyscanner Aumentou Cliques em 4X"},"content":{"rendered":"<h2 data-start=\"1341\" data-end=\"1403\">O desafio: informar viajantes em meio a mudan\u00e7as constantes<\/h2>\n<p data-start=\"1405\" data-end=\"1804\">Durante a pandemia da COVID-19, com fronteiras fechadas e regras mudando constantemente, a Skyscanner \u2014 plataforma global de busca de viagens \u2014 enfrentou o desafio de manter seus usu\u00e1rios informados e engajados. Eles precisavam fornecer atualiza\u00e7\u00f5es claras sobre restri\u00e7\u00f5es e promo\u00e7\u00f5es relevantes com <strong data-start=\"1706\" data-end=\"1754\">campanhas personalizadas no setor de viagens<\/strong>, garantindo confian\u00e7a em um momento de incerteza.<\/p>\n<h2 data-start=\"1806\" data-end=\"1889\">A estrat\u00e9gia: comunica\u00e7\u00e3o personalizada com email din\u00e2mico e dados em tempo real<\/h2>\n<p data-start=\"1891\" data-end=\"2017\">Com suporte da plataforma <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/minders.io\/braze\/\" target=\"_new\" rel=\"noopener\" data-start=\"1917\" data-end=\"1950\">Braze<\/a>, a Skyscanner construiu duas jornadas de email centradas em dados:<\/p>\n<ul data-start=\"2019\" data-end=\"2237\">\n<li data-start=\"2019\" data-end=\"2133\">\n<p data-start=\"2021\" data-end=\"2133\">A primeira focada em <strong data-start=\"2042\" data-end=\"2066\">restri\u00e7\u00f5es de viagem<\/strong>, com informa\u00e7\u00f5es atualizadas sobre fronteiras, quarentenas e voos.<\/p>\n<\/li>\n<li data-start=\"2134\" data-end=\"2237\">\n<p data-start=\"2136\" data-end=\"2237\">A segunda, voltada para <strong data-start=\"2160\" data-end=\"2197\">ofertas personalizadas de viagens<\/strong> com base nas prefer\u00eancias dos usu\u00e1rios.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2239\" data-end=\"2397\">As campanhas utilizaram o recurso <strong data-start=\"2273\" data-end=\"2289\">Braze Canvas<\/strong>, enviando emails disparados automaticamente por mudan\u00e7as em mapas interativos alimentados por dados de API.<\/p>\n<h3 data-start=\"2399\" data-end=\"2419\">Como funcionava:<\/h3>\n<ul data-start=\"2421\" data-end=\"2818\">\n<li data-start=\"2421\" data-end=\"2581\">\n<p data-start=\"2423\" data-end=\"2581\">Quando havia altera\u00e7\u00e3o em alguma regra ou fronteira relacionada ao interesse do usu\u00e1rio, um <strong data-start=\"2515\" data-end=\"2549\">email autom\u00e1tico era disparado<\/strong> com as informa\u00e7\u00f5es atualizadas.<\/p>\n<\/li>\n<li data-start=\"2582\" data-end=\"2729\">\n<p data-start=\"2584\" data-end=\"2729\">Ao mesmo tempo, outra campanha enviava <strong data-start=\"2623\" data-end=\"2658\">ofertas personalizadas por rota<\/strong>, considerando o hist\u00f3rico e prefer\u00eancias de viagem de cada consumidor.<\/p>\n<\/li>\n<li data-start=\"2730\" data-end=\"2818\">\n<p data-start=\"2732\" data-end=\"2818\">A Skyscanner tamb\u00e9m integrou <strong data-start=\"2761\" data-end=\"2783\">push notifications<\/strong>, refor\u00e7ando a jornada omnichannel.<\/p>\n<\/li>\n<li data-start=\"2730\" data-end=\"2818\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4951\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/79633b38d3b9c4a096b3bcc2e12725865f8425f9-2400x1200-1.webp\" alt=\"personaliza\u00e7\u00e3o de campanhas no setor de viagens\" width=\"1920\" height=\"960\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/79633b38d3b9c4a096b3bcc2e12725865f8425f9-2400x1200-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/79633b38d3b9c4a096b3bcc2e12725865f8425f9-2400x1200-1-1280x640.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/79633b38d3b9c4a096b3bcc2e12725865f8425f9-2400x1200-1-980x490.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/79633b38d3b9c4a096b3bcc2e12725865f8425f9-2400x1200-1-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/li>\n<\/ul>\n<h2 data-start=\"2820\" data-end=\"2868\">Resultados: at\u00e9 4X mais engajamento por email<\/h2>\n<p data-start=\"2870\" data-end=\"2912\">As campanhas geraram resultados imediatos:<\/p>\n<ul data-start=\"2914\" data-end=\"3094\">\n<li data-start=\"2914\" data-end=\"2970\">\n<p data-start=\"2916\" data-end=\"2970\">\ud83d\udcec <strong data-start=\"2919\" data-end=\"2970\">Taxas de abertura e cliques 3\u20134X acima da m\u00e9dia<\/strong><\/p>\n<\/li>\n<li data-start=\"2971\" data-end=\"3021\">\n<p data-start=\"2973\" data-end=\"3021\">\u2708\ufe0f Feedback extremamente positivo dos usu\u00e1rios<\/p>\n<\/li>\n<li data-start=\"3022\" data-end=\"3094\">\n<p data-start=\"3024\" data-end=\"3094\">\ud83d\udd01 Aumento da confian\u00e7a e retorno gradual ao planejamento de viagens<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3096\" data-end=\"3160\">Inova\u00e7\u00e3o com empatia: conectando dados a experi\u00eancias humanas<\/h2>\n<p data-start=\"3162\" data-end=\"3434\">A personaliza\u00e7\u00e3o de campanhas no setor de viagens n\u00e3o foi apenas uma estrat\u00e9gia de marketing \u2014 foi uma resposta emp\u00e1tica a uma necessidade real. A Skyscanner integrou inova\u00e7\u00e3o, automa\u00e7\u00e3o e dados em tempo real para construir uma experi\u00eancia confi\u00e1vel e centrada no usu\u00e1rio.<\/p>\n<p data-start=\"3436\" data-end=\"3583\">Exemplos como <strong data-start=\"3450\" data-end=\"3471\">filtros flex\u00edveis<\/strong>, <strong data-start=\"3473\" data-end=\"3495\">notas de seguran\u00e7a<\/strong> e <strong data-start=\"3498\" data-end=\"3519\">mapas interativos<\/strong> foram fundamentais para empoderar viajantes em tempos de crise.<\/p>\n<h2 data-start=\"3585\" data-end=\"3661\">Conclus\u00e3o: dados e personaliza\u00e7\u00e3o constroem confian\u00e7a no setor de viagens<\/h2>\n<p data-start=\"3663\" data-end=\"3886\">A capacidade de se adaptar \u00e0s mudan\u00e7as e comunicar com clareza \u00e9 essencial em mercados vol\u00e1teis. A Skyscanner mostrou como <strong data-start=\"3786\" data-end=\"3844\">dados e personaliza\u00e7\u00e3o podem transformar a comunica\u00e7\u00e3o<\/strong> \u2014 e aumentar drasticamente o engajamento.<\/p>\n<h2 data-start=\"3893\" data-end=\"3948\">Quer personalizar campanhas com dados em tempo real?<\/h2>\n<p data-start=\"3950\" data-end=\"4063\">Fale com nossa equipe e veja como aplicar personaliza\u00e7\u00e3o no seu setor \u2014 com estrat\u00e9gia, automa\u00e7\u00e3o e impacto real.<\/p>\n<p data-start=\"4065\" data-end=\"4092\">\ud83d\udc49<a href=\"https:\/\/minders.io\/lets-talk\/\"> Fale conosco<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O desafio: informar viajantes em meio a mudan\u00e7as constantes Durante a pandemia da COVID-19, com fronteiras fechadas e regras mudando constantemente, a Skyscanner \u2014 plataforma global de busca de viagens \u2014 enfrentou o desafio de manter seus usu\u00e1rios informados e engajados. Eles precisavam fornecer atualiza\u00e7\u00f5es claras sobre restri\u00e7\u00f5es e promo\u00e7\u00f5es relevantes com campanhas personalizadas no [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-4950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personaliza\u00e7\u00e3o de Campanhas no Setor de Viagens: Como a Skyscanner Aumentou Cliques em 4X - Minders<\/title>\n<meta name=\"description\" content=\"Veja como a Skyscanner usou personaliza\u00e7\u00e3o de campanhas no setor de viagens para aumentar em at\u00e9 4X suas taxas de abertura e cliques por email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/personalizacao-campanhas-setor-viagens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personaliza\u00e7\u00e3o de Campanhas no Setor de Viagens: Como a Skyscanner Aumentou Cliques em 4X\" \/>\n<meta property=\"og:description\" content=\"Veja como a Skyscanner usou personaliza\u00e7\u00e3o de campanhas no setor de viagens para aumentar em at\u00e9 4X suas taxas de abertura e cliques por email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/personalizacao-campanhas-setor-viagens\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T17:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/y-s-B-cgd-E9pS4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joaco Bossie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joaco Bossie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/\"},\"author\":{\"name\":\"Joaco Bossie\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Personaliza\u00e7\u00e3o de Campanhas no Setor de Viagens: Como a Skyscanner Aumentou Cliques em 4X\",\"datePublished\":\"2025-09-01T17:17:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/\"},\"wordCount\":431,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/y-s-B-cgd-E9pS4-unsplash-scaled.jpg\",\"articleSection\":[\"partner\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/personalizacao-campanhas-setor-viagens\\\/\",\"name\":\"Personaliza\u00e7\u00e3o de Campanhas no Setor de Viagens: Como a Skyscanner Aumentou Cliques em 4X - 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