{"id":5178,"date":"2025-09-04T12:12:34","date_gmt":"2025-09-04T15:12:34","guid":{"rendered":"https:\/\/minders.io\/?p=5178"},"modified":"2025-09-04T12:13:19","modified_gmt":"2025-09-04T15:13:19","slug":"multi-channel-unsubscribe-automation","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/multi-channel-unsubscribe-automation\/","title":{"rendered":"Behind the Growth Stack: Multi-Channel Unsubscribe Automation com a Braze"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-5169 alignleft\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/Diseno-sin-titulo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><br \/>\n<strong>Written by <a href=\"https:\/\/www.linkedin.com\/in\/valentina-llanos-pontaut\/\">Valentina Llanos Pontaut<\/a><br \/>\n(Solutions Architect)\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"303\" data-end=\"753\">As descadastramentos manuais estavam falhando. Usu\u00e1rios que pediam para sair das comunica\u00e7\u00f5es ainda recebiam mensagens por WhatsApp, email e push \u2014 criando riscos de compliance e prejudicando a confian\u00e7a. Neste post, mostramos como resolvemos esse desafio com <strong data-start=\"563\" data-end=\"603\">multi-channel unsubscribe automation<\/strong>, usando as APIs da <a href=\"https:\/\/minders.io\/pt-br\/braze\/\">Braze<\/a> para construir um mecanismo centralizado e escal\u00e1vel de opt-out que eliminou erros manuais e economizou horas da opera\u00e7\u00e3o.<\/p>\n<h2 data-start=\"755\" data-end=\"782\">\ud83d\udea8 Quando \u201cStop\u201d N\u00e3o Para<\/h2>\n<p data-start=\"784\" data-end=\"848\">Tanto no WhatsApp quanto em email\/push, o desafio era o mesmo:<\/p>\n<ul data-start=\"850\" data-end=\"1049\">\n<li data-start=\"850\" data-end=\"929\">\n<p data-start=\"852\" data-end=\"929\">As equipes gerenciavam descadastros manualmente dentro dos perfis da Braze.<\/p>\n<\/li>\n<li data-start=\"930\" data-end=\"1049\">\n<p data-start=\"932\" data-end=\"1049\">Como resultado, alguns usu\u00e1rios eram reinscritos por engano, recebiam notifica\u00e7\u00f5es indesejadas e perdiam confian\u00e7a.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1051\" data-end=\"1221\">Nossa hip\u00f3tese: automatizar descadastros via API e centralizar o processo reduziria erros humanos, protegeria a experi\u00eancia do usu\u00e1rio e economizaria tempo operacional.<\/p>\n<h2 data-start=\"1223\" data-end=\"1267\">\u2699\ufe0f Construindo o Motor de Auto-Descadastro<\/h2>\n<p data-start=\"1269\" data-end=\"1428\">Criamos uma automa\u00e7\u00e3o multicanal para bloquear usu\u00e1rios indesejados atrav\u00e9s do endpoint <code data-start=\"1357\" data-end=\"1370\">users\/track<\/code> da Braze. A abordagem teve tr\u00eas componentes principais.<\/p>\n<h3 data-start=\"1430\" data-end=\"1471\">\ud83c\udfaf Etapa 1: Quem Precisa Ser Bloqueado?<\/h3>\n<p data-start=\"1473\" data-end=\"1522\">Usamos dois m\u00e9todos para WhatsApp e email\/push:<\/p>\n<ul data-start=\"1524\" data-end=\"1819\">\n<li data-start=\"1524\" data-end=\"1694\">\n<p data-start=\"1526\" data-end=\"1694\"><strong data-start=\"1526\" data-end=\"1560\">Flag de propriedade do usu\u00e1rio<\/strong>: adicionamos uma propriedade \u201cblocked\u201d ao perfil. Esse m\u00e9todo automatiza o targeting, mas consome um data point a cada atualiza\u00e7\u00e3o.<\/p>\n<\/li>\n<li data-start=\"1695\" data-end=\"1819\">\n<p data-start=\"1697\" data-end=\"1819\"><strong data-start=\"1697\" data-end=\"1714\">Upload de CSV<\/strong>: envio de uma lista de <code data-start=\"1738\" data-end=\"1752\">external_ids<\/code>. Esse m\u00e9todo n\u00e3o consome data points, mas exige uploads manuais.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1821\" data-end=\"1900\">Assim, cada cliente pode escolher o m\u00e9todo que melhor se adapta ao seu fluxo.<\/p>\n<h3 data-start=\"1902\" data-end=\"1939\">\ud83d\udd17 Etapa 2: Webhooks para o Resgate<\/h3>\n<ul data-start=\"1941\" data-end=\"2267\">\n<li data-start=\"1941\" data-end=\"2023\">\n<p data-start=\"1943\" data-end=\"2023\"><strong data-start=\"1943\" data-end=\"1967\">Campanha com webhook<\/strong>: constru\u00edda na Braze usando o endpoint <code data-start=\"2007\" data-end=\"2020\">users\/track<\/code>.<\/p>\n<\/li>\n<li data-start=\"2024\" data-end=\"2151\">\n<p data-start=\"2026\" data-end=\"2040\"><strong data-start=\"2026\" data-end=\"2038\">Headers:<\/strong><\/p>\n<ul data-start=\"2043\" data-end=\"2151\">\n<li data-start=\"2043\" data-end=\"2077\">\n<p data-start=\"2045\" data-end=\"2077\">Content-Type: application\/json<\/p>\n<\/li>\n<li data-start=\"2080\" data-end=\"2151\">\n<p data-start=\"2082\" data-end=\"2151\">Authorization: Bearer &lt;REST API Key&gt; (com permiss\u00e3o <code data-start=\"2134\" data-end=\"2147\">users.track<\/code>).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2152\" data-end=\"2267\">\n<p data-start=\"2154\" data-end=\"2267\">\n<\/li>\n<\/ul>\n<h5><strong><span class=\"notion-enable-hover\" data-token-index=\"0\">WhatsApp request body:<\/span><\/strong><\/h5>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5175 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53.jpeg\" alt=\"\" width=\"1600\" height=\"425\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53.jpeg 1600w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-1280x340.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-980x260.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.53-480x128.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>Email + Push request body:<\/strong><\/h5>\n<h5><strong><span class=\"notion-enable-hover\" data-token-index=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5172 size-full alignleft\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52.jpeg\" alt=\"\" width=\"1600\" height=\"297\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52.jpeg 1600w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-1280x238.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-980x182.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-03-at-14.49.52-480x89.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" \/><\/span><\/strong><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>Cluster endpoint:<\/strong><\/h5>\n<p><code>https:\/\/rest.iad-0X.braze.com\/users\/track<\/code> (substituir X pelo n\u00famero do cluster).<\/p>\n<h2 data-start=\"2269\" data-end=\"2303\">\u23f1 Etapa 3: Configurar e Esquecer<\/h2>\n<ul data-start=\"2305\" data-end=\"2598\">\n<li data-start=\"2305\" data-end=\"2363\">\n<p data-start=\"2307\" data-end=\"2363\"><strong data-start=\"2307\" data-end=\"2319\">Schedule<\/strong>: enviar assim que a campanha for lan\u00e7ada.<\/p>\n<\/li>\n<li data-start=\"2364\" data-end=\"2464\">\n<p data-start=\"2366\" data-end=\"2464\"><strong data-start=\"2366\" data-end=\"2387\">Delivery Controls<\/strong>: permitir reeligibilidade a cada 15 minutos para reprocessar casos-limite.<\/p>\n<\/li>\n<li data-start=\"2465\" data-end=\"2537\">\n<p data-start=\"2467\" data-end=\"2537\"><strong data-start=\"2467\" data-end=\"2483\">P\u00fablico-alvo<\/strong>: segmento de usu\u00e1rios bloqueados (via flag ou CSV).<\/p>\n<\/li>\n<li data-start=\"2538\" data-end=\"2598\">\n<p data-start=\"2540\" data-end=\"2598\"><strong data-start=\"2540\" data-end=\"2554\">Importante<\/strong>: remover grupo de controle em testes A\/B.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2600\" data-end=\"2632\">\ud83c\udf0a O Que Mudou com a Automa\u00e7\u00e3o<\/h2>\n<ul data-start=\"2634\" data-end=\"2993\">\n<li data-start=\"2634\" data-end=\"2717\">\n<p data-start=\"2636\" data-end=\"2717\"><strong data-start=\"2636\" data-end=\"2647\">Impacto<\/strong>: os usu\u00e1rios foram descadastrados com seguran\u00e7a em todos os canais.<\/p>\n<\/li>\n<li data-start=\"2718\" data-end=\"2796\">\n<p data-start=\"2720\" data-end=\"2796\"><strong data-start=\"2720\" data-end=\"2734\">Efici\u00eancia<\/strong>: a equipe de opera\u00e7\u00f5es economizou horas de trabalho manual.<\/p>\n<\/li>\n<li data-start=\"2797\" data-end=\"2894\">\n<p data-start=\"2799\" data-end=\"2894\"><strong data-start=\"2799\" data-end=\"2817\">Escalabilidade<\/strong>: o mesmo design funciona para WhatsApp, email e push, com ajustes m\u00ednimos.<\/p>\n<\/li>\n<li data-start=\"2895\" data-end=\"2993\">\n<p data-start=\"2897\" data-end=\"2993\"><strong data-start=\"2897\" data-end=\"2914\">Flexibilidade<\/strong>: o modelo tamb\u00e9m pode automatizar opt-ins ou atualizar atributos de usu\u00e1rio.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2995\" data-end=\"3021\">\ud83d\udd2e Li\u00e7\u00f5es para a Pr\u00f3xima<\/h2>\n<ul data-start=\"3023\" data-end=\"3227\">\n<li data-start=\"3023\" data-end=\"3076\">\n<p data-start=\"3025\" data-end=\"3076\">Automatizar a ingest\u00e3o de CSV em cron programado.<\/p>\n<\/li>\n<li data-start=\"3077\" data-end=\"3140\">\n<p data-start=\"3079\" data-end=\"3140\">Criar monitoramento e alertas para reinscri\u00e7\u00f5es acidentais.<\/p>\n<\/li>\n<li data-start=\"3141\" data-end=\"3227\">\n<p data-start=\"3143\" data-end=\"3227\">Integrar triggers de eventos para descadastros em tempo real (fraude, churn etc.).<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3229\" data-end=\"3251\">\ud83e\udd1d From Pain to Playbook<\/h2>\n<p data-start=\"3253\" data-end=\"3391\">Os descadastros manuais eram arriscados e demorados. Automatiz\u00e1-los com as APIs da Braze trouxe consist\u00eancia, seguran\u00e7a e tranquilidade.<\/p>\n<p data-start=\"3393\" data-end=\"3550\">Voc\u00ea j\u00e1 enfrentou esse desafio com bloqueio de comunica\u00e7\u00f5es? Ou usa outra forma de gerenciar <strong data-start=\"3486\" data-end=\"3526\">multi-channel unsubscribe automation<\/strong>? <strong><a href=\"https:\/\/minders.io\/pt-br\/lets-talk\/\">Vamos trocar ideias!<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Behind the Growth Stack: Multi-Channel Unsubscribe Automation with Braze\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/WgMucFYtfBM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!-- notionvc: 56694c78-2d57-4046-918e-053d004d01d5 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Valentina Llanos Pontaut (Solutions Architect)\u00a0 &nbsp; As descadastramentos manuais estavam falhando. Usu\u00e1rios que pediam para sair das comunica\u00e7\u00f5es ainda recebiam mensagens por WhatsApp, email e push \u2014 criando riscos de compliance e prejudicando a confian\u00e7a. Neste post, mostramos como resolvemos esse desafio com multi-channel unsubscribe automation, usando as APIs da Braze para construir [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-5178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-growth-stack-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Growth Stack: Multi-Channel Unsubscribe Automation com a Braze - Minders<\/title>\n<meta name=\"description\" content=\"Descubra como a multi-channel unsubscribe automation com Braze garante descadastros em WhatsApp, email e push de forma segura, escal\u00e1vel e sem erros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/multi-channel-unsubscribe-automation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Growth Stack: Multi-Channel Unsubscribe Automation com a Braze\" \/>\n<meta property=\"og:description\" content=\"Descubra como a multi-channel unsubscribe automation com Braze garante descadastros em WhatsApp, email e push de forma segura, escal\u00e1vel e sem erros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/multi-channel-unsubscribe-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T15:12:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T15:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/09\/fondos-canva-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valentina Llanos Pontaut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina Llanos Pontaut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/\"},\"author\":{\"name\":\"Valentina Llanos Pontaut\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/90825f51c6c722306357874864c40ce4\"},\"headline\":\"Behind the Growth Stack: Multi-Channel Unsubscribe Automation com a Braze\",\"datePublished\":\"2025-09-04T15:12:34+00:00\",\"dateModified\":\"2025-09-04T15:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/\"},\"wordCount\":494,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/fondos-canva-5.jpg\",\"articleSection\":[\"Behind The Growth Stack\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/multi-channel-unsubscribe-automation\\\/\",\"name\":\"Behind the Growth Stack: Multi-Channel Unsubscribe Automation com a Braze - 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