{"id":5853,"date":"2025-10-01T15:40:49","date_gmt":"2025-10-01T18:40:49","guid":{"rendered":"https:\/\/minders.io\/?p=5853"},"modified":"2025-10-02T14:20:26","modified_gmt":"2025-10-02T17:20:26","slug":"o-futuro-do-marketing-ja-chegou-por-dentro-das-novas-funcionalidades-do-brazeai-no-forge2025-%f0%9f%9a%80","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/o-futuro-do-marketing-ja-chegou-por-dentro-das-novas-funcionalidades-do-brazeai-no-forge2025-%f0%9f%9a%80\/","title":{"rendered":"O Futuro do Marketing J\u00e1 Chegou: Por Dentro das Novas Funcionalidades do BrazeAI no #Forge2025 \ud83d\ude80"},"content":{"rendered":"<h2 data-start=\"121\" data-end=\"223\">O Futuro do Marketing J\u00e1 Chegou: Por Dentro das Novas Funcionalidades do BrazeAI no #Forge2025 \ud83d\ude80<\/h2>\n<p data-start=\"225\" data-end=\"551\">O segundo dia do #Forge2025 mostrou que o futuro j\u00e1 est\u00e1 acontecendo. Nesta manh\u00e3, Bill Magnuson (CEO e Co-Fundador da Braze), ao lado de Kevin Wang (CPO) e Astha Malik (CBMO), apresentou um novo cap\u00edtulo para os profissionais de marketing \u2014 um que eleva a arte do engajamento com o poder da IA, dos dados e da criatividade.<\/p>\n<p data-start=\"553\" data-end=\"588\">Magnuson come\u00e7ou com um lembrete:<\/p>\n<blockquote data-start=\"589\" data-end=\"827\">\n<p data-start=\"591\" data-end=\"827\">\u201cA competi\u00e7\u00e3o pela aten\u00e7\u00e3o do cliente s\u00f3 aumenta, e agora a pr\u00f3pria IA \u00e9 mais um competidor nessa batalha. O desafio \u00e9 entender o contexto do relacionamento com o cliente e se conectar quando a aten\u00e7\u00e3o dele realmente est\u00e1 dispon\u00edvel.\u201d<\/p>\n<\/blockquote>\n<h3 data-start=\"834\" data-end=\"898\">\ud83d\udd04 De \u201cOuvir, Entender, Agir\u201d para Intelig\u00eancia Compos\u00e1vel<\/h3>\n<p data-start=\"900\" data-end=\"1008\">A base do engajamento da <a href=\"https:\/\/www.braze.com\/\">Braze<\/a> \u2014 Ouvir, Entender, Agir \u2014 est\u00e1 evoluindo. Hoje, torna-se um sistema em que:<\/p>\n<ul data-start=\"1010\" data-end=\"1319\">\n<li data-start=\"1010\" data-end=\"1142\">\n<p data-start=\"1012\" data-end=\"1142\"><strong data-start=\"1012\" data-end=\"1024\">Contexto<\/strong> alimenta uma compreens\u00e3o mais rica do cliente, indo al\u00e9m de palavras-chave e cliques para capturar todo o ambiente.<\/p>\n<\/li>\n<li data-start=\"1143\" data-end=\"1242\">\n<p data-start=\"1145\" data-end=\"1242\"><strong data-start=\"1145\" data-end=\"1161\">Intelig\u00eancia<\/strong> processa esses dados com modelos de IA adaptativos que aprendem continuamente.<\/p>\n<\/li>\n<li data-start=\"1243\" data-end=\"1319\">\n<p data-start=\"1245\" data-end=\"1319\"><strong data-start=\"1245\" data-end=\"1258\">Intera\u00e7\u00e3o<\/strong> entrega engajamento omnichannel flex\u00edvel no momento certo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1321\" data-end=\"1477\">O resultado \u00e9 um novo framework: <strong data-start=\"1354\" data-end=\"1381\">Intelig\u00eancia Compos\u00e1vel<\/strong>. Uma combina\u00e7\u00e3o de produtividade com experi\u00eancias mais humanas, personalizadas e impactantes.<\/p>\n<h3 data-start=\"1484\" data-end=\"1508\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5765\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251268269.jpeg\" alt=\"brazeai BrazeAI features BrazeAI Composable Intelligence AI customer engagement tools BrazeAI marketing personalization Forge 2025 BrazeAI announcements\" width=\"624\" height=\"832\" \/><\/h3>\n<h3 data-start=\"1484\" data-end=\"1508\">\ud83e\udde0 A Su\u00edte BrazeAI<\/h3>\n<h4 data-start=\"1510\" data-end=\"1555\">BrazeAI Decisioning Studio\u2122 (GA Hoje!)<\/h4>\n<p data-start=\"1556\" data-end=\"1723\">O <strong data-start=\"1558\" data-end=\"1580\">Decisioning Studio<\/strong> coloca agentes de IA para trabalhar, oferecendo um novo n\u00edvel de personaliza\u00e7\u00e3o e orquestra\u00e7\u00e3o para gerar resultados de neg\u00f3cio mensur\u00e1veis.<\/p>\n<p data-start=\"1725\" data-end=\"1927\">Os profissionais de marketing n\u00e3o apenas implementam IA \u2014 eles a treinam para entender o que mais importa para seus clientes e neg\u00f3cios, fornecendo contexto para que tome decis\u00f5es aut\u00f4nomas em escala.<\/p>\n<ul data-start=\"1929\" data-end=\"2278\">\n<li data-start=\"1929\" data-end=\"2075\">\n<p data-start=\"1931\" data-end=\"2075\">Agentes configur\u00e1veis personalizam todos os aspectos da comunica\u00e7\u00e3o: canal, mensagem, criativo, oferta e frequ\u00eancia, usando dados first-party.<\/p>\n<\/li>\n<li data-start=\"2076\" data-end=\"2182\">\n<p data-start=\"2078\" data-end=\"2182\">Nascido da integra\u00e7\u00e3o do <strong data-start=\"2103\" data-end=\"2139\">OfferFit\u2019s AI Decisioning Engine<\/strong>, aprende continuamente a cada intera\u00e7\u00e3o.<\/p>\n<\/li>\n<li data-start=\"2183\" data-end=\"2278\">\n<p data-start=\"2185\" data-end=\"2278\">O resultado: personaliza\u00e7\u00e3o e orquestra\u00e7\u00e3o imposs\u00edveis de atingir com m\u00e9todos tradicionais.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2280\" data-end=\"2617\">\u2728 <strong data-start=\"2282\" data-end=\"2315\">Exemplo apresentado no Forge:<\/strong> Uma marca de varejo usou o Decisioning Studio para otimizar promo\u00e7\u00f5es em v\u00e1rios canais. Em vez de enviar o mesmo desconto para todos, os agentes de IA adaptaram ofertas dinamicamente com base no comportamento \u2014 como navega\u00e7\u00e3o sem compra ou abandono de carrinho \u2014 aumentando as convers\u00f5es em <strong data-start=\"2607\" data-end=\"2614\">23%<\/strong>.<\/p>\n<h4 data-start=\"2624\" data-end=\"2676\">BrazeAI Agent Console\u2122 (Private Beta \u2013 Agora)<\/h4>\n<p data-start=\"2677\" data-end=\"2763\">O <strong data-start=\"2679\" data-end=\"2697\">Agent Console\u2122<\/strong> eleva a criatividade e d\u00e1 poder aos profissionais de marketing.<\/p>\n<ul data-start=\"2765\" data-end=\"2997\">\n<li data-start=\"2765\" data-end=\"2921\">\n<p data-start=\"2767\" data-end=\"2921\">Construa, gerencie e implemente agentes \u2014 como um <strong data-start=\"2817\" data-end=\"2838\">Brand Voice Agent<\/strong> ou um <strong data-start=\"2845\" data-end=\"2872\">Content Optimizer Agent<\/strong> \u2014 diretamente no Braze Canvas e nos Cat\u00e1logos.<\/p>\n<\/li>\n<li data-start=\"2922\" data-end=\"2997\">\n<p data-start=\"2924\" data-end=\"2997\">Monitore performance, insights, diagn\u00f3sticos e timelines em tempo real.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2999\" data-end=\"3342\">\u2728 <strong data-start=\"3001\" data-end=\"3034\">Exemplo apresentado no Forge:<\/strong> Uma marca de eCommerce conectou o Braze Surveys ao Canvas. Reviews de produtos foram analisados em tempo real para detectar sentimento, disparando jornadas personalizadas por SMS ou e-mail. Avalia\u00e7\u00f5es positivas liberaram ofertas de fidelidade, enquanto negativas acionaram follow-ups proativos de suporte.<\/p>\n<blockquote data-start=\"3344\" data-end=\"3501\">\n<p data-start=\"3346\" data-end=\"3501\">A Braze oferece flexibilidade: voc\u00ea pode usar LLMs fornecidos pela Braze (Google Gemini) ou integrar seu pr\u00f3prio LLM (Anthropic, Amazon Bedrock, OpenAI).<\/p>\n<\/blockquote>\n<h4 data-start=\"3508\" data-end=\"3552\">BrazeAI Operator\u2122 (Beta Q4 \/ GA 2026)<\/h4>\n<p data-start=\"3553\" data-end=\"3639\">Campanhas mais inteligentes. Conex\u00f5es mais profundas. Mais espa\u00e7o para criatividade.<\/p>\n<p data-start=\"3641\" data-end=\"3703\">O <strong data-start=\"3643\" data-end=\"3655\">Operator<\/strong> traz uma interface conversacional \u00fanica para:<\/p>\n<ul data-start=\"3705\" data-end=\"3853\">\n<li data-start=\"3705\" data-end=\"3741\">\n<p data-start=\"3707\" data-end=\"3741\">Construir campanhas com prompts.<\/p>\n<\/li>\n<li data-start=\"3742\" data-end=\"3775\">\n<p data-start=\"3744\" data-end=\"3775\">Obter insights em tempo real.<\/p>\n<\/li>\n<li data-start=\"3776\" data-end=\"3811\">\n<p data-start=\"3778\" data-end=\"3811\">Automatizar fluxos de trabalho.<\/p>\n<\/li>\n<li data-start=\"3812\" data-end=\"3853\">\n<p data-start=\"3814\" data-end=\"3853\">Consultar dados em linguagem natural.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3855\" data-end=\"3918\">Integrado ao <strong data-start=\"3868\" data-end=\"3891\">Snowflake Cortex AI<\/strong>, permite perguntas como:<\/p>\n<ul data-start=\"3919\" data-end=\"4080\">\n<li data-start=\"3919\" data-end=\"3962\">\n<p data-start=\"3921\" data-end=\"3962\">\u201cComo minha campanha est\u00e1 performando?\u201d<\/p>\n<\/li>\n<li data-start=\"3963\" data-end=\"4027\">\n<p data-start=\"3965\" data-end=\"4027\">\u201cQuais s\u00e3o os principais drivers de convers\u00e3o desta semana?\u201d<\/p>\n<\/li>\n<li data-start=\"4028\" data-end=\"4080\">\n<p data-start=\"4030\" data-end=\"4080\">\u201cComo estamos em rela\u00e7\u00e3o ao benchmark do setor?\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4082\" data-end=\"4335\">\u2728 <strong data-start=\"4084\" data-end=\"4117\">Exemplo apresentado no Forge:<\/strong> Uma plataforma de streaming usou o Operator para analisar pontos de abandono na convers\u00e3o de trial para pago. Em minutos, descobriu padr\u00f5es de dispositivo e hor\u00e1rio que normalmente levariam semanas para identificar.<\/p>\n<h4 data-start=\"4342\" data-end=\"4388\">BrazeAI Content Optimizer Agent\u2122 (Beta)<\/h4>\n<p data-start=\"4389\" data-end=\"4614\">Desenvolvido a partir do <strong data-start=\"4414\" data-end=\"4434\">Project Catalyst<\/strong>, o Content Optimizer Agent\u2122 est\u00e1 integrado ao Canvas. Ele permite gerar, testar e otimizar conte\u00fado em cada est\u00e1gio da jornada, transformando criatividade em impacto mensur\u00e1vel.<\/p>\n<h4 data-start=\"4616\" data-end=\"4649\">BrazeAI MCP Server\u2122 (Beta)<\/h4>\n<p data-start=\"4650\" data-end=\"4938\">Anunciado no m\u00eas passado, o <strong data-start=\"4678\" data-end=\"4717\">Model Context Protocol (MCP) Server<\/strong> conecta dados da Braze a clientes de IA como Claude Desktop ou Cursor. Assim, times de marketing e t\u00e9cnicos t\u00eam acesso conversacional a insights de campanhas e clientes, simplificando integra\u00e7\u00f5es em fluxos mais amplos.<\/p>\n<p data-start=\"4650\" data-end=\"4938\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5783\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.55-scaled.jpeg\" alt=\"BrazeAI features BrazeAI Composable Intelligence AI customer engagement tools BrazeAI marketing personalization Forge 2025 BrazeAI announcements\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.55-scaled.jpeg 2560w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.55-1280x960.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.55-980x735.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-30-at-18.25.55-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/p>\n<h3 data-start=\"4945\" data-end=\"4989\">\ud83c\udf10 Parcerias Expansivas no Ecossistema<\/h3>\n<ul data-start=\"4990\" data-end=\"5245\">\n<li data-start=\"4990\" data-end=\"5064\">\n<p data-start=\"4992\" data-end=\"5064\"><strong data-start=\"4992\" data-end=\"5015\">Snowflake Cortex AI<\/strong> \u2192 an\u00e1lises conversacionais e seguras de dados.<\/p>\n<\/li>\n<li data-start=\"5065\" data-end=\"5148\">\n<p data-start=\"5067\" data-end=\"5148\"><strong data-start=\"5067\" data-end=\"5084\">Google Gemini<\/strong> \u2192 alimenta LLMs da Braze, expandindo IA generativa e agentic.<\/p>\n<\/li>\n<li data-start=\"5149\" data-end=\"5245\">\n<p data-start=\"5151\" data-end=\"5245\"><strong data-start=\"5151\" data-end=\"5168\">Custom Agents<\/strong> \u2192 liberdade para integrar Anthropic, Amazon Bedrock ou OpenAI \u00e0s jornadas.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5247\" data-end=\"5298\">Jim Fairweather (Head of AI GTM, Google) resumiu:<\/p>\n<blockquote data-start=\"5299\" data-end=\"5475\">\n<p data-start=\"5301\" data-end=\"5475\">\u201cAgentes de IA t\u00eam um papel vital e transformador na inova\u00e7\u00e3o empresarial. Eles aumentam a produtividade, possibilitam avan\u00e7os criativos e revolucionam fluxos de trabalho.\u201d<\/p>\n<\/blockquote>\n<h3 data-start=\"5482\" data-end=\"5506\">\ud83d\udcc5 Disponibilidade<\/h3>\n<ul data-start=\"5507\" data-end=\"5856\">\n<li data-start=\"5507\" data-end=\"5559\">\n<p data-start=\"5509\" data-end=\"5559\"><strong data-start=\"5509\" data-end=\"5536\">BrazeAI Agent Console\u2122:<\/strong> Private Beta \u2013 Agora<\/p>\n<\/li>\n<li data-start=\"5560\" data-end=\"5615\">\n<p data-start=\"5562\" data-end=\"5615\"><strong data-start=\"5562\" data-end=\"5594\">BrazeAI Decisioning Studio\u2122:<\/strong> Dispon\u00edvel \u2013 Agora<\/p>\n<\/li>\n<li data-start=\"5616\" data-end=\"5697\">\n<p data-start=\"5618\" data-end=\"5697\"><strong data-start=\"5618\" data-end=\"5640\">BrazeAI Operator\u2122:<\/strong> Limited Beta \u2013 Outubro 2025 | Full Beta \u2013 Janeiro 2026<\/p>\n<\/li>\n<li data-start=\"5698\" data-end=\"5752\">\n<p data-start=\"5700\" data-end=\"5752\"><strong data-start=\"5700\" data-end=\"5737\">BrazeAI Content Optimizer Agent\u2122:<\/strong> Beta \u2013 Agora<\/p>\n<\/li>\n<li data-start=\"5753\" data-end=\"5794\">\n<p data-start=\"5755\" data-end=\"5794\"><strong data-start=\"5755\" data-end=\"5779\">BrazeAI MCP Server\u2122:<\/strong> Beta \u2013 Agora<\/p>\n<\/li>\n<li data-start=\"5795\" data-end=\"5856\">\n<p data-start=\"5797\" data-end=\"5856\"><strong data-start=\"5797\" data-end=\"5833\">Snowflake Cortex AI Integration:<\/strong> Beta \u2013 Dezembro 2025<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5863\" data-end=\"5907\">\ud83c\udfa4 A Mensagem: Engajamento \u00e9 um Of\u00edcio<\/h3>\n<p data-start=\"5908\" data-end=\"5968\">Bill Magnuson encerrou com uma frase que marcou o p\u00fablico:<\/p>\n<p data-start=\"5972\" data-end=\"6231\">\u201cO engajamento do cliente \u00e9 um of\u00edcio. Essa onda de intelig\u00eancia compos\u00e1vel n\u00e3o apenas automatiza tarefas \u2014 ela capacita os profissionais de marketing a orquestrar com mais criatividade e precis\u00e3o, ampliando a conex\u00e3o humana e redefinindo o que \u00e9 poss\u00edvel.\u201d<\/p>\n<h3 data-start=\"6238\" data-end=\"6264\">\u2728 A Vis\u00e3o da Minders<\/h3>\n<p data-start=\"6265\" data-end=\"6360\">Na <a href=\"https:\/\/minders.io\/pt-br\/minders-parceiro-global-da-braze-amplitude\/\">Minders<\/a>, vemos isso n\u00e3o apenas como um lan\u00e7amento de produto, mas como um ponto de virada:<\/p>\n<ul data-start=\"6362\" data-end=\"6746\">\n<li data-start=\"6362\" data-end=\"6502\">\n<p data-start=\"6364\" data-end=\"6502\">A IA n\u00e3o \u00e9 mais s\u00f3 sobre produtividade \u2014 \u00e9 sobre dar aos profissionais de marketing espa\u00e7o para imagina\u00e7\u00e3o, experimenta\u00e7\u00e3o e estrat\u00e9gia.<\/p>\n<\/li>\n<li data-start=\"6503\" data-end=\"6591\">\n<p data-start=\"6505\" data-end=\"6591\">O engajamento est\u00e1 evoluindo de campanhas para <strong data-start=\"6552\" data-end=\"6589\">orquestra\u00e7\u00e3o em n\u00edvel de maestro.<\/strong><\/p>\n<\/li>\n<li data-start=\"6592\" data-end=\"6746\">\n<p data-start=\"6594\" data-end=\"6746\">Os vencedores desta era ser\u00e3o as marcas que combinarem dados, IA e criatividade humana em experi\u00eancias que inspiram lealdade e aceleram o crescimento.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"6753\" data-end=\"7050\">\ud83d\udccc Quer ver como trazer isso para a pr\u00e1tica? Participe do nosso pr\u00f3ximo Webinar Minders x Braze, onde vamos detalhar esses lan\u00e7amentos, compartilhar cases da LATAM e globais, e explorar como aplicar a Intelig\u00eancia Compos\u00e1vel na sua estrat\u00e9gia de engajamento.<br data-start=\"7011\" data-end=\"7014\" \/><a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">\ud83d\udc49 Inscreva-se aqui para o Webinar<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>O Futuro do Marketing J\u00e1 Chegou: Por Dentro das Novas Funcionalidades do BrazeAI no #Forge2025 \ud83d\ude80 O segundo dia do #Forge2025 mostrou que o futuro j\u00e1 est\u00e1 acontecendo. Nesta manh\u00e3, Bill Magnuson (CEO e Co-Fundador da Braze), ao lado de Kevin Wang (CPO) e Astha Malik (CBMO), apresentou um novo cap\u00edtulo para os profissionais de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-forge-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O Futuro do Marketing J\u00e1 Chegou: Por Dentro das Novas Funcionalidades do BrazeAI no #Forge2025 \ud83d\ude80 - Minders<\/title>\n<meta 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