{"id":5865,"date":"2025-10-01T17:05:27","date_gmt":"2025-10-01T20:05:27","guid":{"rendered":"https:\/\/minders.io\/?p=5865"},"modified":"2025-10-03T14:18:09","modified_gmt":"2025-10-03T17:18:09","slug":"forge-2025-dia-2-engajamento-de-clientes-com-ia","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/","title":{"rendered":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80"},"content":{"rendered":"<p data-start=\"168\" data-end=\"531\">O segundo dia do #Forge2025 mostrou como o <strong data-start=\"548\" data-end=\"582\">engajamento de clientes com IA<\/strong> est\u00e1 evoluindo rapidamente. N\u00e3o se tratou apenas de lan\u00e7amentos de produtos. Pelo contr\u00e1rio, marcou um ponto de virada na forma como as marcas usam intelig\u00eancia artificial para criar experi\u00eancias personalizadas e humanas. Enquanto a tecnologia avan\u00e7a, o cora\u00e7\u00e3o do marketing segue sendo a conex\u00e3o real com pessoas.<\/p>\n<h2 data-start=\"538\" data-end=\"604\">\ud83e\udde0 <strong data-start=\"541\" data-end=\"604\">Um Novo Cap\u00edtulo para os Marketers: O Lan\u00e7amento do BrazeAI<\/strong><\/h2>\n<p data-start=\"606\" data-end=\"753\">Bill Magnuson (CEO da Braze), Kevin Wang (CPO) e Astha Malik (CBMO) anunciaram a nova su\u00edte de IA: <strong data-start=\"1075\" data-end=\"1086\">BrazeAI<\/strong>. A solu\u00e7\u00e3o refor\u00e7a como o <strong data-start=\"1113\" data-end=\"1139\">AI customer engagement<\/strong> j\u00e1 n\u00e3o \u00e9 mais tend\u00eancia, mas realidade.<\/p>\n<ul data-start=\"755\" data-end=\"1391\">\n<li data-start=\"755\" data-end=\"898\">\n<p data-start=\"757\" data-end=\"898\"><strong data-start=\"757\" data-end=\"799\">BrazeAI Decisioning Studio\u2122 (GA Hoje!)<\/strong> \u2013 agentes de IA entregando personaliza\u00e7\u00e3o 1:1 em tempo real em canal, conte\u00fado, oferta e timing.<\/p>\n<\/li>\n<li data-start=\"899\" data-end=\"1066\">\n<p data-start=\"901\" data-end=\"1066\"><strong data-start=\"901\" data-end=\"942\">BrazeAI Agent Console\u2122 (Private Beta)<\/strong> \u2013 o hub para criar e gerenciar agentes, como um <em data-start=\"991\" data-end=\"1010\">Brand Voice Agent<\/em> ou um <em data-start=\"1017\" data-end=\"1036\">Content Optimizer<\/em>, integrado ao Braze Canvas.<\/p>\n<\/li>\n<li data-start=\"1067\" data-end=\"1242\">\n<p data-start=\"1069\" data-end=\"1242\"><strong data-start=\"1069\" data-end=\"1101\">BrazeAI Operator\u2122 (Em Breve)<\/strong> \u2013 interface conversacional para construir campanhas, rodar an\u00e1lises e automatizar fluxos de trabalho \u2014 com tecnologia Snowflake Cortex AI.<\/p>\n<\/li>\n<li data-start=\"1243\" data-end=\"1391\">\n<p data-start=\"1245\" data-end=\"1391\"><strong data-start=\"1245\" data-end=\"1287\">Content Optimizer Agent\u2122 + MCP Server\u2122<\/strong> \u2013 conectando criatividade e dados, enquanto integra insights do Braze com ferramentas externas de IA.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1393\" data-end=\"1508\">\ud83d\udc49 Leia o deep-dive completo aqui: <a href=\"https:\/\/minders.io\/pt-br\/o-futuro-do-marketing-ja-chegou-por-dentro-das-novas-funcionalidades-do-brazeai-no-forge2025-%f0%9f%9a%80\/\"><em data-start=\"1428\" data-end=\"1506\">The Future of Marketing is Here: Inside BrazeAI\u2019s New Features at #Forge2025<\/em><\/a><\/p>\n<p data-start=\"1510\" data-end=\"1749\"><strong data-start=\"1510\" data-end=\"1531\">Reflex\u00e3o Minders:<\/strong> Isso n\u00e3o \u00e9 apenas sobre automa\u00e7\u00e3o \u2014 \u00e9 sobre dar liberdade aos marketers para imaginar, desenhar e orquestrar com criatividade e precis\u00e3o. O engajamento do cliente continua sendo um of\u00edcio, agora amplificado pela IA.<\/p>\n<p data-start=\"1510\" data-end=\"1749\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5774\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342.jpeg\" alt=\"ai customer engagement\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342.jpeg 2048w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-1280x960.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-980x735.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759255132342-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" \/><\/p>\n<h2 data-start=\"1756\" data-end=\"1820\">\ud83c\udfae\ud83d\udcfa\ud83c\udfb5 <strong data-start=\"1763\" data-end=\"1820\">The Engagement Edge: Li\u00e7\u00f5es da Blizzard, FOX e Deezer<\/strong><\/h2>\n<p data-start=\"1822\" data-end=\"1981\">Em uma das sess\u00f5es mais energizantes, l\u00edderes da Blizzard, FOX e Deezer mostraram como criatividade e colabora\u00e7\u00e3o podem transformar a experi\u00eancia do cliente:<\/p>\n<ul data-start=\"1983\" data-end=\"2399\">\n<li data-start=\"1983\" data-end=\"2134\">\n<p data-start=\"1985\" data-end=\"2134\"><strong data-start=\"1985\" data-end=\"2011\">Blizzard Entertainment<\/strong> \u2013 v\u00eddeos personalizados de destaques para 100M de jogadores de Overwatch \u2192 viraliza\u00e7\u00e3o social + aumento real de receita.<\/p>\n<\/li>\n<li data-start=\"2135\" data-end=\"2277\">\n<p data-start=\"2137\" data-end=\"2277\"><strong data-start=\"2137\" data-end=\"2150\">FOX Corp.<\/strong> \u2013 jornadas de onboarding baseadas em dados pr\u00f3prios, guiando usu\u00e1rios para recursos que impulsionam reten\u00e7\u00e3o de longo prazo.<\/p>\n<\/li>\n<li data-start=\"2278\" data-end=\"2399\">\n<p data-start=\"2280\" data-end=\"2399\"><strong data-start=\"2280\" data-end=\"2290\">Deezer<\/strong> \u2013 campanha <em data-start=\"2302\" data-end=\"2323\">Monthly Music Recap<\/em> \u2192 45% de taxa de abertura e +20% de assinaturas pagas j\u00e1 no primeiro m\u00eas.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2401\" data-end=\"2509\">\ud83d\udc49 Explore os cases completos aqui: <a href=\"https:\/\/minders.io\/pt-br\/exemplos-customer-engagement-braze-forge-2025\/\"><em data-start=\"2437\" data-end=\"2507\">Inside Forge 2025: How Blizzard, FOX, and Deezer Redefine Engagement<\/em><\/a><\/p>\n<p data-start=\"2511\" data-end=\"2726\"><strong data-start=\"2815\" data-end=\"2836\">Reflex\u00e3o Minders:<\/strong> Esses exemplos provam que a personaliza\u00e7\u00e3o em escala \u00e9 poss\u00edvel. Al\u00e9m disso, mostram que pequenas mudan\u00e7as podem gerar grandes resultados em <strong data-start=\"2978\" data-end=\"3004\">AI customer engagement<\/strong>.<\/p>\n<h2 data-start=\"2733\" data-end=\"2784\">\ud83d\udd11 <strong data-start=\"2736\" data-end=\"2784\">The Great Unlock: Redefinindo o Papel do CMO<\/strong><\/h2>\n<p data-start=\"2786\" data-end=\"2924\">Astha Malik (Braze), Tyler Bahl (Activision) e Seth Matlins desafiaram os marketers a repensar seu papel no painel <em data-start=\"2901\" data-end=\"2921\">\u201cThe Great Unlock\u201d<\/em>.<\/p>\n<p data-start=\"2926\" data-end=\"2952\"><strong data-start=\"2926\" data-end=\"2950\">Principais insights:<\/strong><\/p>\n<ul data-start=\"2953\" data-end=\"3409\">\n<li data-start=\"2953\" data-end=\"3014\">\n<p data-start=\"2955\" data-end=\"3014\">Dados pr\u00f3prios s\u00e3o a base \u2192 IA sem eles \u00e9 apenas barulho.<\/p>\n<\/li>\n<li data-start=\"3015\" data-end=\"3105\">\n<p data-start=\"3017\" data-end=\"3105\">Integra\u00e7\u00e3o importa mais que tudo \u2192 marketing, produto e dados devem operar como um s\u00f3.<\/p>\n<\/li>\n<li data-start=\"3106\" data-end=\"3211\">\n<p data-start=\"3108\" data-end=\"3211\">O CMO como CEO de Marketing \u2192 unindo criatividade, PR, analytics e crescimento em um papel hol\u00edstico.<\/p>\n<\/li>\n<li data-start=\"3212\" data-end=\"3286\">\n<p data-start=\"3214\" data-end=\"3286\">Experimentar \u00e9 investir \u2192 s\u00f3 testando com ousadia a inova\u00e7\u00e3o acontece.<\/p>\n<\/li>\n<li data-start=\"3287\" data-end=\"3409\">\n<p data-start=\"3289\" data-end=\"3409\">Estrat\u00e9gia humana &gt; sa\u00edda da m\u00e1quina \u2192 IA escala execu\u00e7\u00e3o, mas empatia e vis\u00e3o continuam sendo exclusivamente humanas.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3411\" data-end=\"3497\">\ud83d\udc49 Recap completo aqui: <a href=\"https:\/\/minders.io\/pt-br\/ia-futuro-do-cmo\/\"><em data-start=\"3435\" data-end=\"3495\">The Great Unlock: How AI is Redefining the Role of the CMO<\/em><\/a><\/p>\n<p data-start=\"3499\" data-end=\"3714\"><strong data-start=\"3499\" data-end=\"3520\">Reflex\u00e3o Minders:<\/strong> Nunca foi t\u00e3o f\u00e1cil ser mediano \u2014 e nunca foi t\u00e3o importante ser ousado, intencional e excelente. Lideran\u00e7a em marketing n\u00e3o \u00e9 mais gerenciar campanhas, e sim orquestrar impacto nos neg\u00f3cios.<\/p>\n<p data-start=\"3499\" data-end=\"3714\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5762\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866.jpeg\" alt=\"ai customer engagement\" width=\"1280\" height=\"1706\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866.jpeg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866-980x1306.jpeg 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/1759251266866-480x640.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<h2 data-start=\"3721\" data-end=\"3745\">\u2728 <strong data-start=\"3723\" data-end=\"3745\">Dia 2 em Uma Frase<\/strong><\/h2>\n<p data-start=\"3747\" data-end=\"3976\">O engajamento do cliente continua sendo um of\u00edcio. Com IA, intelig\u00eancia composable e coragem para experimentar, os marketers est\u00e3o assumindo o papel de maestros \u2014 moldando o futuro da lealdade, da criatividade e do crescimento.<\/p>\n<p data-start=\"3978\" data-end=\"4022\">A batuta j\u00e1 foi passada. O futuro \u00e9 agora.<\/p>\n<h4 data-start=\"4024\" data-end=\"4275\">\ud83d\udccc Quer o recap completo do Forge 2025?<br data-start=\"4063\" data-end=\"4066\" \/>Participe do nosso pr\u00f3ximo <strong data-start=\"4093\" data-end=\"4120\">Webinar Minders x Braze<\/strong>, onde vamos compartilhar os principais destaques, casos pr\u00e1ticos e o que esses an\u00fancios significam para marketers na LATAM e al\u00e9m.<br data-start=\"4251\" data-end=\"4254\" \/><a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">\ud83d\udc49 Inscreva-se aqui<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>O segundo dia do #Forge2025 mostrou como o engajamento de clientes com IA est\u00e1 evoluindo rapidamente. N\u00e3o se tratou apenas de lan\u00e7amentos de produtos. Pelo contr\u00e1rio, marcou um ponto de virada na forma como as marcas usam intelig\u00eancia artificial para criar experi\u00eancias personalizadas e humanas. Enquanto a tecnologia avan\u00e7a, o cora\u00e7\u00e3o do marketing segue sendo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-5865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-forge-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80 - Minders<\/title>\n<meta name=\"description\" content=\"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80\" \/>\n<meta property=\"og:description\" content=\"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T20:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T17:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80\",\"datePublished\":\"2025-10-01T20:05:27+00:00\",\"dateModified\":\"2025-10-03T17:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/\"},\"wordCount\":668,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-1.png\",\"articleSection\":[\"Forge 2025\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/\",\"name\":\"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80 - Minders\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-1.png\",\"datePublished\":\"2025-10-01T20:05:27+00:00\",\"dateModified\":\"2025-10-03T17:18:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"description\":\"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-1.png\",\"contentUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/forge-2025-dia-2-engajamento-de-clientes-com-ia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/minders.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minders.io\\\/#website\",\"url\":\"https:\\\/\\\/minders.io\\\/\",\"name\":\"Minders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minders.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\",\"name\":\"Renata Gagliardi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g\",\"caption\":\"Renata Gagliardi\"},\"sameAs\":[\"http:\\\/\\\/minders.io\"],\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/author\\\/renataminders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80 - Minders","description":"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/","og_locale":"pt_BR","og_type":"article","og_title":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80","og_description":"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.","og_url":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/","og_site_name":"Minders","article_published_time":"2025-10-01T20:05:27+00:00","article_modified_time":"2025-10-03T17:18:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png","type":"image\/png"}],"author":"Renata Gagliardi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Renata Gagliardi","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#article","isPartOf":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/"},"author":{"name":"Renata Gagliardi","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"headline":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80","datePublished":"2025-10-01T20:05:27+00:00","dateModified":"2025-10-03T17:18:09+00:00","mainEntityOfPage":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/"},"wordCount":668,"image":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png","articleSection":["Forge 2025"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/","url":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/","name":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80 - Minders","isPartOf":{"@id":"https:\/\/minders.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#primaryimage"},"image":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png","datePublished":"2025-10-01T20:05:27+00:00","dateModified":"2025-10-03T17:18:09+00:00","author":{"@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9"},"description":"AI customer engagement em destaque no Forge 2025: veja BrazeAI, cases da Blizzard, FOX e Deezer e o novo papel do CMO.","breadcrumb":{"@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#primaryimage","url":"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png","contentUrl":"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/minders.io\/pt-br\/forge-2025-dia-2-engajamento-de-clientes-com-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/minders.io\/"},{"@type":"ListItem","position":2,"name":"Novos Recursos de IA, Conex\u00e3o Humana e a Arte do Engajamento: Recap do Dia 2 do Forge 2025 \ud83d\ude80"}]},{"@type":"WebSite","@id":"https:\/\/minders.io\/#website","url":"https:\/\/minders.io\/","name":"Minders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minders.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/minders.io\/#\/schema\/person\/4aa6519ce2675e3453a412bf66f1e2e9","name":"Renata Gagliardi","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffb05d7946c7f9a0b09674e29eac0557c953e0399d76fa4106a2e4c50269c2ff?s=96&d=mm&r=g","caption":"Renata Gagliardi"},"sameAs":["http:\/\/minders.io"],"url":"https:\/\/minders.io\/pt-br\/author\/renataminders\/"}]}},"_links":{"self":[{"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/posts\/5865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/comments?post=5865"}],"version-history":[{"count":3,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/posts\/5865\/revisions"}],"predecessor-version":[{"id":5880,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/posts\/5865\/revisions\/5880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/media\/5833"}],"wp:attachment":[{"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/media?parent=5865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/categories?post=5865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minders.io\/pt-br\/wp-json\/wp\/v2\/tags?post=5865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}