{"id":5904,"date":"2025-10-06T16:13:03","date_gmt":"2025-10-06T19:13:03","guid":{"rendered":"https:\/\/minders.io\/?p=5904"},"modified":"2025-10-06T16:27:56","modified_gmt":"2025-10-06T19:27:56","slug":"novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\/","title":{"rendered":"Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento"},"content":{"rendered":"<h1 data-start=\"762\" data-end=\"846\"><strong data-start=\"767\" data-end=\"846\">Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento<\/strong><\/h1>\n<p data-start=\"848\" data-end=\"1117\">No Forge 2025, as palestras da manh\u00e3 mostraram como o futuro do <strong data-start=\"912\" data-end=\"934\">engajamento com IA<\/strong> ser\u00e1 moldado por dados inteligentes e automa\u00e7\u00e3o.<br data-start=\"983\" data-end=\"986\" \/>L\u00edderes do McDonald\u2019s, Publicis Groupe, Snowflake e Braze compartilharam estrat\u00e9gias e revelaram novidades poderosas da plataforma.<\/p>\n<h3 data-start=\"1124\" data-end=\"1170\"><strong data-start=\"1128\" data-end=\"1170\">McDonald\u2019s: Colabora\u00e7\u00e3o al\u00e9m dos silos<\/strong><\/h3>\n<p data-start=\"1172\" data-end=\"1508\">Kate Seguin, Head of Lifecycle do McDonald\u2019s, explicou que quebrar silos foi essencial para escalar o marketing de ciclo de vida.<br data-start=\"1301\" data-end=\"1304\" \/>Ao combinar dados first-party com sinais demogr\u00e1ficos e comportamento omnicanal, o McDonald\u2019s consegue priorizar campanhas com maior impacto.<br data-start=\"1445\" data-end=\"1448\" \/>Esse \u00e9 um pilar essencial do <strong data-start=\"1477\" data-end=\"1507\">engajamento moderno com IA<\/strong>.<\/p>\n<h3 data-start=\"1515\" data-end=\"1583\"><strong data-start=\"1519\" data-end=\"1583\">Braze: Desbloqueando a IA para os profissionais de marketing<\/strong><\/h3>\n<p data-start=\"1585\" data-end=\"1869\">Jon Hyman, CTO da Braze, destacou que a IA deixou de ser opcional \u2014 \u00e9 uma compet\u00eancia central para os profissionais de marketing.<br data-start=\"1714\" data-end=\"1717\" \/>Para apoiar essa vis\u00e3o, a Braze lan\u00e7ou uma nova gera\u00e7\u00e3o de ferramentas que simplificam a personaliza\u00e7\u00e3o e a tomada de decis\u00e3o em <strong data-start=\"1846\" data-end=\"1868\">engajamento com IA<\/strong>:<\/p>\n<ul data-start=\"1871\" data-end=\"2417\">\n<li data-start=\"1871\" data-end=\"1963\">\n<p data-start=\"1873\" data-end=\"1963\"><strong data-start=\"1873\" data-end=\"1908\">AI Operator &amp; AI Agent Console:<\/strong> leva a assist\u00eancia de IA para o dia a dia dos times.<\/p>\n<\/li>\n<li data-start=\"1964\" data-end=\"2071\">\n<p data-start=\"1966\" data-end=\"2071\"><strong data-start=\"1966\" data-end=\"1990\">Braze Data Platform:<\/strong> uma base que unifica dados do Shopify e Data Lakes para gerar insights com IA.<\/p>\n<\/li>\n<li data-start=\"2072\" data-end=\"2208\">\n<p data-start=\"2074\" data-end=\"2208\"><strong data-start=\"2074\" data-end=\"2100\">Commerce Outputs (Q4):<\/strong> m\u00e9tricas como vendas, LTV e valor m\u00e9dio de pedido, dispon\u00edveis automaticamente \u2014 sem configura\u00e7\u00e3o manual.<\/p>\n<\/li>\n<li data-start=\"2209\" data-end=\"2326\">\n<p data-start=\"2211\" data-end=\"2326\"><strong data-start=\"2211\" data-end=\"2250\">Drag &amp; Drop Forms e Product Blocks:<\/strong> coleta de dados first-party e cria\u00e7\u00e3o de cat\u00e1logos de produto sem c\u00f3digo.<\/p>\n<\/li>\n<li data-start=\"2327\" data-end=\"2417\">\n<p data-start=\"2329\" data-end=\"2417\"><strong data-start=\"2329\" data-end=\"2352\">AI Decision Studio:<\/strong> sugere a melhor oferta para o cliente certo, no momento certo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2419\" data-end=\"2508\">Cada recurso contribui para um <strong data-start=\"2450\" data-end=\"2472\">engajamento com IA<\/strong> mais inteligente, \u00e1gil e escal\u00e1vel.<\/p>\n<h3 data-start=\"2515\" data-end=\"2558\"><strong data-start=\"2519\" data-end=\"2558\">WhatsApp Commerce: A nova fronteira<\/strong><\/h3>\n<p data-start=\"2560\" data-end=\"2740\">Um dos an\u00fancios mais empolgantes foi o investimento da Braze em <strong data-start=\"2624\" data-end=\"2645\">WhatsApp Commerce<\/strong>, que transforma o app em canal de conversa e convers\u00e3o.<br data-start=\"2701\" data-end=\"2704\" \/>Ainda neste ano estar\u00e3o dispon\u00edveis:<\/p>\n<ul data-start=\"2742\" data-end=\"2943\">\n<li data-start=\"2742\" data-end=\"2782\">\n<p data-start=\"2744\" data-end=\"2782\">Cat\u00e1logos de produtos dentro do app.<\/p>\n<\/li>\n<li data-start=\"2783\" data-end=\"2826\">\n<p data-start=\"2785\" data-end=\"2826\">Fluxos automatizados de acompanhamento.<\/p>\n<\/li>\n<li data-start=\"2827\" data-end=\"2881\">\n<p data-start=\"2829\" data-end=\"2881\">Coleta de dados first-party por meio de pesquisas.<\/p>\n<\/li>\n<li data-start=\"2882\" data-end=\"2943\">\n<p data-start=\"2884\" data-end=\"2943\">Experi\u00eancias de compra totalmente integradas no WhatsApp.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2945\" data-end=\"3092\">Para marcas globais, isso representa uma evolu\u00e7\u00e3o do <strong data-start=\"2998\" data-end=\"3020\">engajamento com IA<\/strong>, unindo conveni\u00eancia, personaliza\u00e7\u00e3o e convers\u00e3o em uma s\u00f3 experi\u00eancia.<\/p>\n<p data-start=\"2945\" data-end=\"3092\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5895\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1.webp\" alt=\"engajamento com IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/71f91bb3789f16acc652328220dc0b447ae5732a-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h3 data-start=\"3099\" data-end=\"3155\"><strong data-start=\"3103\" data-end=\"3155\">Dados mais inteligentes, campanhas mais eficazes<\/strong><\/h3>\n<p data-start=\"3157\" data-end=\"3601\">A Braze apresentou atualiza\u00e7\u00f5es que redefinem como trabalhar com dados.<br data-start=\"3228\" data-end=\"3231\" \/>Agora, os profissionais de marketing t\u00eam autonomia para lan\u00e7ar, personalizar e otimizar campanhas em tempo real.<br data-start=\"3343\" data-end=\"3346\" \/>Essas inova\u00e7\u00f5es ampliam a <strong data-start=\"3372\" data-end=\"3401\">Braze Data Platform (BDP)<\/strong> \u2014 a base que impulsiona o <strong data-start=\"3428\" data-end=\"3450\">engajamento com IA<\/strong> inteligente.<br data-start=\"3463\" data-end=\"3466\" \/>Juntas, elas transformam dados de clientes em um motor de engajamento em tempo real, ajudando marcas a acompanhar o ritmo dos usu\u00e1rios.<\/p>\n<p data-start=\"3157\" data-end=\"3601\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5892\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1.webp\" alt=\"engajamento com IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/a10ef8a32e39840baeec9fe72351038f3161a404-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<ul data-start=\"3603\" data-end=\"3927\">\n<li data-start=\"3603\" data-end=\"3691\">\n<p data-start=\"3605\" data-end=\"3691\"><strong data-start=\"3605\" data-end=\"3635\">Zero Copy Canvas Triggers:<\/strong> acessa e utiliza dados do data warehouse sem atrasos.<\/p>\n<\/li>\n<li data-start=\"3692\" data-end=\"3774\">\n<p data-start=\"3694\" data-end=\"3774\"><strong data-start=\"3694\" data-end=\"3721\">Message Prioritization:<\/strong> organiza campanhas e evita o excesso de mensagens.<\/p>\n<\/li>\n<li data-start=\"3775\" data-end=\"3927\">\n<p data-start=\"3777\" data-end=\"3927\"><strong data-start=\"3777\" data-end=\"3820\">Automated IP Warming (Early Access Q4):<\/strong> garante entregabilidade desde o in\u00edcio com controles integrados que fortalecem a reputa\u00e7\u00e3o do remetente.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3929\" data-end=\"4204\">Portanto, esses avan\u00e7os reduzem a fric\u00e7\u00e3o e simplificam processos antes t\u00e9cnicos ou lentos.<br data-start=\"4020\" data-end=\"4023\" \/>Como resultado, as equipes ganham autonomia e tempo para focar no que mais importa: criatividade e impacto.<br data-start=\"4130\" data-end=\"4133\" \/>Assim, o <strong data-start=\"4142\" data-end=\"4164\">engajamento com IA<\/strong> torna-se mais \u00e1gil, escal\u00e1vel e humano.<\/p>\n<p data-start=\"3929\" data-end=\"4204\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5898\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1.webp\" alt=\"engajamento com IA\" width=\"1920\" height=\"968\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1.webp 1920w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-1280x645.webp 1280w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-980x494.webp 980w, https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/b5178375369720e5b458eb20db895ef006757465-2400x1210-1-480x242.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><\/p>\n<h3 data-start=\"4211\" data-end=\"4228\"><strong data-start=\"4215\" data-end=\"4228\">Key takeaways<\/strong><\/h3>\n<p data-start=\"4230\" data-end=\"4778\">Do McDonald\u2019s ao roadmap da Braze, uma mensagem ficou clara: <strong data-start=\"4291\" data-end=\"4337\">IA e dados est\u00e3o redefinindo o engajamento<\/strong>.<br data-start=\"4338\" data-end=\"4341\" \/>Com <strong data-start=\"4345\" data-end=\"4374\">Zero-Copy Canvas Triggers<\/strong>, <strong data-start=\"4376\" data-end=\"4402\">atributos de eCommerce<\/strong> e <strong data-start=\"4405\" data-end=\"4429\">Automated IP Warming<\/strong>, as equipes ganham velocidade e confian\u00e7a para agir em tempo real, sem depender de suporte t\u00e9cnico.<br data-start=\"4529\" data-end=\"4532\" \/>Al\u00e9m disso, ferramentas como <strong data-start=\"4561\" data-end=\"4583\">AI Decision Studio<\/strong> e <strong data-start=\"4586\" data-end=\"4607\">WhatsApp Commerce<\/strong> permitem criar experi\u00eancias mais inteligentes e personalizadas em grande escala.<br data-start=\"4688\" data-end=\"4691\" \/>Esse \u00e9 o futuro do <strong data-start=\"4710\" data-end=\"4732\">engajamento com IA<\/strong>: mais r\u00e1pido, mais simples e mais criativo.<\/p>\n<h3 data-start=\"4780\" data-end=\"4953\">\u27a1\ufe0f <strong data-start=\"4783\" data-end=\"4815\">Quer saber tudo em detalhes?<\/strong> Participe do nosso <strong data-start=\"4835\" data-end=\"4856\">webinar p\u00f3s-Forge<\/strong> para explorar os principais aprendizados e como aplic\u00e1-los na sua estrat\u00e9gia. <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/share.hsforms.com\/1Mc2WEaQuRAeuDgQOajUEjg46y71?utm_source=blog&amp;utm_campaign=forge_webinar_form_blog&amp;utm_medium=social&amp;utm_content=blog\">Inscreva-se aqui<\/a>!<\/strong><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento No Forge 2025, as palestras da manh\u00e3 mostraram como o futuro do engajamento com IA ser\u00e1 moldado por dados inteligentes e automa\u00e7\u00e3o.L\u00edderes do McDonald\u2019s, Publicis Groupe, Snowflake e Braze compartilharam estrat\u00e9gias e revelaram novidades poderosas da plataforma. McDonald\u2019s: Colabora\u00e7\u00e3o al\u00e9m [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-5904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forge-2025-forge-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento - Minders<\/title>\n<meta name=\"description\" content=\"Descubra como a Braze redefine o engajamento com IA no Forge 2025 com novas ferramentas, dados e experi\u00eancias mais humanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento\" \/>\n<meta property=\"og:description\" content=\"Descubra como a Braze redefine o engajamento com IA no Forge 2025 com novas ferramentas, dados e experi\u00eancias mais humanas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T19:13:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T19:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2025\/10\/fondos-canva-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento\",\"datePublished\":\"2025-10-06T19:13:03+00:00\",\"dateModified\":\"2025-10-06T19:27:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/\"},\"wordCount\":663,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/fondos-canva-11.jpg\",\"articleSection\":[\"Forge 2025\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/novidades-da-braze-no-forge-2025-dia-3-ia-dados-e-o-futuro-do-engajamento\\\/\",\"name\":\"Novidades da Braze no Forge 2025 Dia 3: IA, Dados e o Futuro do Engajamento - 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