{"id":7019,"date":"2026-02-06T14:24:43","date_gmt":"2026-02-06T17:24:43","guid":{"rendered":"https:\/\/minders.io\/?p=7019"},"modified":"2026-02-06T15:47:57","modified_gmt":"2026-02-06T18:47:57","slug":"braze-reseller-of-the-year-sko-2026","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/braze-reseller-of-the-year-sko-2026\/","title":{"rendered":"Minders \u00e9 reconhecida como Braze Reseller of the Year no SKO 2026"},"content":{"rendered":"<p data-start=\"0\" data-end=\"247\">Existem noites de premia\u00e7\u00e3o que parecem apenas cerimoniais.<br data-start=\"59\" data-end=\"62\" \/>Mas algumas marcam um ponto de virada. Foi isso que representou o reconhecimento como <strong data-start=\"148\" data-end=\"178\" data-is-only-node=\"\">Braze Reseller of the Year<\/strong>, uma categoria apresentada pela primeira vez durante o SKO da Braze.<\/p>\n<p data-start=\"249\" data-end=\"301\">A Minders foi reconhecida como a primeira vencedora.<\/p>\n<p data-start=\"303\" data-end=\"473\" data-is-last-node=\"\" data-is-only-node=\"\">O an\u00fancio aconteceu diante de mais de 600 pessoas, incluindo parceiros de diferentes regi\u00f5es \u2014 um momento que marcou um marco dentro do ecossistema de parceiros da Braze.<\/p>\n<p data-start=\"892\" data-end=\"1091\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7028 size-full\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-scaled.jpg\" alt=\"Braze Reseller of The Year\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-scaled.jpg 2560w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-1280x720.jpg 1280w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-980x551.jpg 980w, https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0624-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/p>\n<h3 data-start=\"1093\" data-end=\"1132\">Por que esse reconhecimento importa<\/h3>\n<p data-start=\"1134\" data-end=\"1294\">A Braze encerrou o FY26 com mais de <strong data-start=\"1170\" data-end=\"1200\">US$ 800 milh\u00f5es em receita<\/strong>. Ao mesmo tempo, a empresa seguiu crescendo ao lado de clientes e parceiros em escala global.<\/p>\n<p data-start=\"1296\" data-end=\"1509\">Por isso, a cria\u00e7\u00e3o da categoria Braze Reseller of the Year tem um peso especial. Ela reflete o papel cada vez mais estrat\u00e9gico dos parceiros na forma como o customer engagement \u00e9 pensado, implementado e escalado.<\/p>\n<p data-start=\"1511\" data-end=\"1680\">Esse pr\u00eamio reconhece os resellers que contribuem para esse crescimento. Eles fazem isso ao apoiar seus clientes com estrat\u00e9gia, execu\u00e7\u00e3o e foco em valor de longo prazo.<\/p>\n<p data-start=\"1682\" data-end=\"1864\">Para a Minders, esse momento \u00e9 especialmente significativo. Por um lado, marca o nosso quarto ano participando do SKO da Braze. Por outro, \u00e9 a primeira vez que essa categoria existe.<\/p>\n<h3 data-start=\"1866\" data-end=\"1909\">Mais do que vendas: um esfor\u00e7o coletivo<\/h3>\n<p data-start=\"1911\" data-end=\"2016\">Esse reconhecimento reflete o desempenho comercial.<br data-start=\"1962\" data-end=\"1965\" \/>Mas tamb\u00e9m reflete as pessoas por tr\u00e1s do trabalho.<\/p>\n<p data-start=\"2018\" data-end=\"2262\">Ele pertence a quem aparece todos os dias para entender profundamente os usu\u00e1rios. Al\u00e9m disso, a quem ajuda os times a evolu\u00edrem em m\u00e9tricas, maturidade e confian\u00e7a. E tamb\u00e9m a quem constr\u00f3i solu\u00e7\u00f5es que funcionam em contextos reais de mercado.<\/p>\n<p data-start=\"2264\" data-end=\"2473\">Na Minders, o trabalho come\u00e7a pela proximidade com as pessoas. Os times investem tempo para entender como os usu\u00e1rios se comportam. Da mesma forma, buscam compreender o que os clientes est\u00e3o tentando alcan\u00e7ar.<\/p>\n<p data-start=\"2475\" data-end=\"2677\">A partir desse entendimento, fric\u00e7\u00f5es e oportunidades reais ficam mais claras. Como consequ\u00eancia, as estrat\u00e9gias s\u00e3o desenhadas com contexto e os programas de engajamento ganham forma com mais inten\u00e7\u00e3o.<\/p>\n<p data-start=\"2679\" data-end=\"2886\">O trabalho continua por meio de itera\u00e7\u00e3o e aprendizado constante. Os times testam, ajustam e refinam abordagens ao longo dos projetos. Dessa forma, cada desafio se transforma em uma oportunidade de evolu\u00e7\u00e3o.<\/p>\n<p data-start=\"2888\" data-end=\"3104\">Ao mesmo tempo, esse mindset vem acompanhado de responsabilidade. Da estrat\u00e9gia \u00e0 execu\u00e7\u00e3o, os times assumem os resultados. Assim, os projetos avan\u00e7am com energia e compromisso, sempre com foco em gerar impacto real.<\/p>\n<p data-start=\"3106\" data-end=\"3150\">Esse pr\u00eamio reflete essa forma de trabalhar.<\/p>\n<p data-start=\"3106\" data-end=\"3150\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7009 size-large\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/IMG_0716-768x1024.jpg\" alt=\"Braze Reseller of the Year\" width=\"768\" height=\"1024\" \/><\/p>\n<h3 data-start=\"3152\" data-end=\"3201\">Colabora\u00e7\u00e3o entre parceiros olhando para 2026<\/h3>\n<p data-start=\"3203\" data-end=\"3285\">Existe algo especialmente poderoso em reunir parceiros para alinhar o ano que vem.<\/p>\n<p data-start=\"3287\" data-end=\"3499\">Olhando para 2026, a colabora\u00e7\u00e3o entre plataformas e parceiros seguir\u00e1 moldando a evolu\u00e7\u00e3o das estrat\u00e9gias de engajamento. Nesse contexto, estrat\u00e9gia, criatividade e profundidade t\u00e9cnica passam a caminhar juntas.<\/p>\n<p data-start=\"3501\" data-end=\"3659\">Essas conversas ajudam a definir dire\u00e7\u00e3o. Al\u00e9m disso, permitem ajustar prioridades. Acima de tudo, elevam a qualidade das experi\u00eancias entregues aos usu\u00e1rios.<\/p>\n<p data-start=\"3661\" data-end=\"3770\">Ao mesmo tempo, refor\u00e7am um foco compartilhado em construir engajamento relevante, intencional e sustent\u00e1vel.<\/p>\n<h3 data-start=\"3772\" data-end=\"3805\">Um momento que define dire\u00e7\u00e3o<\/h3>\n<p data-start=\"3807\" data-end=\"4028\">Ser reconhecida como <strong data-start=\"3828\" data-end=\"3858\">Braze Reseller of the Year<\/strong> \u00e9 um momento de pausa, reflex\u00e3o e agradecimento. Aos times que aparecem todos os dias. Aos parceiros que confiam na gente. E ao trabalho que seguimos construindo juntos.<\/p>\n<p data-start=\"4030\" data-end=\"4123\">Ao mesmo tempo, \u00e9 um marco importante. E define a dire\u00e7\u00e3o do que estamos construindo em 2026.<\/p>\n<p><!-- notionvc: b2ffb836-937d-41f6-a41b-262237b34cc4 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existem noites de premia\u00e7\u00e3o que parecem apenas cerimoniais.Mas algumas marcam um ponto de virada. Foi isso que representou o reconhecimento como Braze Reseller of the Year, uma categoria apresentada pela primeira vez durante o SKO da Braze. A Minders foi reconhecida como a primeira vencedora. O an\u00fancio aconteceu diante de mais de 600 pessoas, incluindo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-7019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-braze"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Minders \u00e9 reconhecida como Braze Reseller of the Year no SKO 2026 - Minders<\/title>\n<meta name=\"description\" content=\"A Minders foi reconhecida como Braze Reseller of the Year no SKO 2026, destacando seu impacto no ecossistema global de parceiros da Braze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/braze-reseller-of-the-year-sko-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minders \u00e9 reconhecida como Braze Reseller of the Year no SKO 2026\" \/>\n<meta property=\"og:description\" content=\"A Minders foi reconhecida como Braze Reseller of the Year no SKO 2026, destacando seu impacto no ecossistema global de parceiros da Braze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minders.io\/pt-br\/braze-reseller-of-the-year-sko-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Minders\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T17:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T18:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/02\/blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Gagliardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Gagliardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/\"},\"author\":{\"name\":\"Renata Gagliardi\",\"@id\":\"https:\\\/\\\/minders.io\\\/#\\\/schema\\\/person\\\/4aa6519ce2675e3453a412bf66f1e2e9\"},\"headline\":\"Minders \u00e9 reconhecida como Braze Reseller of the Year no SKO 2026\",\"datePublished\":\"2026-02-06T17:24:43+00:00\",\"dateModified\":\"2026-02-06T18:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/\"},\"wordCount\":587,\"image\":{\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minders.io\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/blog.jpg\",\"articleSection\":[\"Braze\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/\",\"url\":\"https:\\\/\\\/minders.io\\\/pt-br\\\/braze-reseller-of-the-year-sko-2026\\\/\",\"name\":\"Minders \u00e9 reconhecida como Braze Reseller of the Year no SKO 2026 - 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