{"id":7617,"date":"2026-03-12T13:47:50","date_gmt":"2026-03-12T16:47:50","guid":{"rendered":"https:\/\/minders.io\/?p=7617"},"modified":"2026-04-08T11:21:15","modified_gmt":"2026-04-08T14:21:15","slug":"integracao-shopify-braze","status":"publish","type":"post","link":"https:\/\/minders.io\/pt-br\/integracao-shopify-braze\/","title":{"rendered":"Voc\u00ea est\u00e1 deixando os dados da sua loja Shopify fora do Braze?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7761 size-thumbnail\" src=\"https:\/\/minders.io\/wp-content\/uploads\/2026\/03\/valen-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/> escrito por <b><a href=\"https:\/\/www.linkedin.com\/in\/valentina-llanos-pontaut\/\">Valentina Llanos Pontaut<\/a> <\/b>(Solutions Architect)<\/p>\n<h1 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Integra\u00e7\u00e3o Shopify Braze: como conectar as duas plataformas e parar de perder dados dos seus clientes<\/strong><\/h1>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Muitas marcas t\u00eam Shopify e Braze ativos ao mesmo tempo. No entanto, na maioria dos casos, um nunca fala com o outro. O resultado \u00e9 sempre o mesmo: campanhas gen\u00e9ricas, oportunidades perdidas e uma base de dados que n\u00e3o reflete o que seus compradores realmente fazem. A boa not\u00edcia \u00e9 que a integra\u00e7\u00e3o Shopify Braze \u00e9 mais simples do que parece \u2014 e o impacto aparece r\u00e1pido. Neste artigo explicamos como funciona a integra\u00e7\u00e3o padr\u00e3o, quais dados ela libera e quando vale a pena ir por uma vers\u00e3o mais avan\u00e7ada.<\/p>\n<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>A integra\u00e7\u00e3o Shopify Braze padr\u00e3o: r\u00e1pida, s\u00f3lida e sem necessidade de c\u00f3digo<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Se sua loja usa o frontend cl\u00e1ssico do Shopify, a integra\u00e7\u00e3o padr\u00e3o \u00e9 o melhor ponto de partida. Ela \u00e9 configurada direto no painel do Braze e n\u00e3o requer nenhum c\u00f3digo. Em poucas horas voc\u00ea j\u00e1 est\u00e1 recebendo dados de comportamento dos seus usu\u00e1rios.<\/p>\n<h3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Veja como funciona o processo:<\/strong><\/h3>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>1. Conectar a loja<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Em <em>Partner Integrations &gt; Technology Partners<\/em> no Braze, voc\u00ea busca Shopify e clica em <em>Begin Setup<\/em>. De l\u00e1, voc\u00ea \u00e9 redirecionado para o Shopify App Store para instalar o app do Braze. Ao voltar, confirma o workspace que quer vincular. Um ponto importante: cada loja s\u00f3 pode se conectar a um workspace. Por isso, se voc\u00ea gerencia v\u00e1rias lojas, vale planejar isso bem desde o in\u00edcio.<\/p>\n<p><iframe loading=\"lazy\" title=\"Shopify Integration 1\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/7Cpwi2uPcKI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>2. Decidir quando o Braze come\u00e7a a ouvir<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Essa etapa tem mais peso do que parece. Voc\u00ea tem duas op\u00e7\u00f5es e cada uma tem suas consequ\u00eancias.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Upon site visit<\/strong> \u2705 Rastreia usu\u00e1rios an\u00f4nimos, como compradores que navegam sem fazer login. Assim voc\u00ea tem mais dados para personalizar. \u26a0\ufe0f As visitas ao site contam dentro da sua cota mensal de MAU. Por isso, os custos podem subir se sua loja tiver muito tr\u00e1fego an\u00f4nimo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Upon account sign in<\/strong> \u2705 Uma abordagem mais cuidadosa em termos de privacidade. A atividade s\u00f3 \u00e9 rastreada depois que o usu\u00e1rio se identifica. \u274c Em contrapartida, voc\u00ea perde visibilidade sobre o que acontece antes do login: navega\u00e7\u00e3o, carrinhos e comportamento de usu\u00e1rios n\u00e3o identificados.<\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>3. Os dados que come\u00e7am a fluir<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Uma vez ativa a integra\u00e7\u00e3o, voc\u00ea tem acesso a dois tipos de eventos distintos.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Braze eCommerce Events<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Atualmente em Early Access, esses eventos se ativam sozinhos com a integra\u00e7\u00e3o. Al\u00e9m disso, substituem os Purchase Events cl\u00e1ssicos. S\u00e3o eventos pensados para lojas online:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">ecommerce.product_viewed<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">ecommerce.cart_updated<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">ecommerce.checkout_started<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">ecommerce.order_placed<\/code><\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Shopify Custom Events<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Por outro lado, esses eventos s\u00e3o nativos do ecossistema Shopify. Eles acrescentam informa\u00e7\u00f5es sobre o ciclo de vida do pedido:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_account_login<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_paid_order<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_order_canceled<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_order_refunded<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_order_fulfilled<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_order_partially_fulfilled<\/code><\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Atributos do cliente<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Al\u00e9m dos eventos, estes atributos s\u00e3o sincronizados de forma autom\u00e1tica:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_tags<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_total_spent<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_order_count<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_last_order_id<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_last_order_name<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_zipcode<\/code><\/li>\n<li class=\"whitespace-normal break-words pl-2\"><code class=\"bg-text-200\/5 border border-0.5 border-border-300 text-danger-000 whitespace-pre-wrap rounded-[0.4rem] px-1 py-px text-[0.9rem]\">shopify_province<\/code><\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Para ver todos os casos de uso dispon\u00edveis, consulte a <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.braze.com\/docs\/partners\/message_orchestration\/channel_extensions\/ecommerce\/shopify\">documenta\u00e7\u00e3o oficial do Braze sobre eCommerce use cases<\/a>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Todos esses eventos fazem parte do que torna a integra\u00e7\u00e3o Shopify Braze t\u00e3o poderosa: dados reais, em tempo real, prontos para segmentar.<\/p>\n<h5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Sua loja j\u00e1 tem hist\u00f3rico?<\/strong><\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Nesse caso, voc\u00ea pode carregar os \u00faltimos 90 dias de uma vez \u2014 clientes, pedidos e atributos entram juntos. Assim voc\u00ea pode segmentar desde o primeiro dia, sem esperar para acumular dados novos.<\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>4. Gest\u00e3o de usu\u00e1rios<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Voc\u00ea escolhe como identificar seus usu\u00e1rios no Braze: por Shopify customer ID, email, email com hash ou um ID pr\u00f3prio. No entanto, nossa recomenda\u00e7\u00e3o \u00e9 n\u00e3o usar o email como external ID, mesmo que pare\u00e7a conveniente para cruzar dados entre plataformas. Os riscos s\u00e3o concretos:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\u26a0\ufe0f <strong>F\u00e1cil de adivinhar:<\/strong> endere\u00e7os de email s\u00e3o simples de deduzir. Por isso, s\u00e3o mais vulner\u00e1veis a ataques. \u26a0\ufe0f <strong>Risco de uso malicioso:<\/strong> se algu\u00e9m enviar o email de outro usu\u00e1rio como external ID, pode acessar mensagens ou dados sens\u00edveis dessa conta.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Em vez disso, o Shopify customer ID ou um ID pr\u00f3prio s\u00e3o op\u00e7\u00f5es mais seguras para a maioria dos casos. Al\u00e9m disso, voc\u00ea pode sincronizar os opt-ins de email e SMS direto do Shopify, o que simplifica a gest\u00e3o de assinaturas.<\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>5. O cat\u00e1logo de produtos e os canais<\/strong><\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">H\u00e1 dois extras que vale a pena ativar. Por um lado, a sincroniza\u00e7\u00e3o do cat\u00e1logo de produtos em tempo real \u2014 essencial para personalizar mensagens. Por outro, os in-browser messages, que voc\u00ea pode configurar sem c\u00f3digo para captar leads ou enviar comunica\u00e7\u00f5es no site.<\/p>\n<p><iframe loading=\"lazy\" title=\"Shopify Integration 2\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qt_gf9OTYDQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/minders.io\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>E se a integra\u00e7\u00e3o padr\u00e3o n\u00e3o for suficiente?<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Para a maioria das lojas, a vers\u00e3o padr\u00e3o cobre tudo o que voc\u00ea precisa para lan\u00e7ar campanhas poderosas. No entanto, h\u00e1 casos em que ela n\u00e3o chega l\u00e1: lojas headless, sites constru\u00eddos sobre Shopify Hydrogen, ou marcas que precisam de controle preciso sobre o que \u00e9 rastreado e como. Para esses casos, existe a integra\u00e7\u00e3o custom.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A diferen\u00e7a \u00e9 clara: na vers\u00e3o custom, a equipe t\u00e9cnica instala e gerencia o SDK do Braze direto no c\u00f3digo do frontend. Exige mais trabalho no in\u00edcio, mas abre op\u00e7\u00f5es que a vers\u00e3o padr\u00e3o simplesmente n\u00e3o tem.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>O que voc\u00ea ganha:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Controle total sobre eventos, atributos e l\u00f3gica de identifica\u00e7\u00e3o<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Compat\u00edvel com qualquer arquitetura moderna<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Suporte nativo para Content Cards, Feature Flags e in-app messages<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Mais flexibilidade para cen\u00e1rios complexos de identidade e personaliza\u00e7\u00e3o<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>O que isso implica:<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Voc\u00ea precisa de uma equipe t\u00e9cnica para implementar e manter<\/li>\n<li class=\"whitespace-normal break-words pl-2\">O setup leva muito mais tempo<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Qualquer mudan\u00e7a no SDK requer trabalho t\u00e9cnico<\/li>\n<\/ul>\n<h2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Qual \u00e9 a certa para voc\u00ea?<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Em resumo: se sua loja usa o tema padr\u00e3o do Shopify, comece pela integra\u00e7\u00e3o padr\u00e3o. \u00c9 r\u00e1pida, s\u00f3lida e te d\u00e1 tudo o que precisa para trabalhar com carrinhos abandonados, fluxos p\u00f3s-compra, segmenta\u00e7\u00e3o por comportamento e mensagens personalizadas.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Se em vez disso seu frontend \u00e9 custom ou headless, o investimento na integra\u00e7\u00e3o avan\u00e7ada vale a pena \u2014 desde que voc\u00ea tenha a equipe t\u00e9cnica para sustent\u00e1-la.<\/p>\n<h4 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>N\u00e3o sabe por onde come\u00e7ar ou quer revisar juntos?<a href=\"https:\/\/minders.io\/let's-talk\"> Fale com a gente.<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>escrito por Valentina Llanos Pontaut (Solutions Architect) Integra\u00e7\u00e3o Shopify Braze: como conectar as duas plataformas e parar de perder dados dos seus clientes Muitas marcas t\u00eam Shopify e Braze ativos ao mesmo tempo. No entanto, na maioria dos casos, um nunca fala com o outro. O resultado \u00e9 sempre o mesmo: campanhas gen\u00e9ricas, oportunidades perdidas [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[90,110],"tags":[],"class_list":["post-7617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-growth-stack-pt-br","category-braze"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voc\u00ea est\u00e1 deixando os dados da sua loja Shopify fora do Braze? - Minders<\/title>\n<meta name=\"description\" content=\"A integra\u00e7\u00e3o Shopify Braze conecta sua loja em horas, sem c\u00f3digo. 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