{"id":3729,"date":"2025-03-10T15:23:29","date_gmt":"2025-03-10T18:23:29","guid":{"rendered":"https:\/\/minders.io\/resource\/como-gerar-utms\/"},"modified":"2025-06-30T00:17:17","modified_gmt":"2025-06-30T03:17:17","slug":"como-gerar-utms","status":"publish","type":"resource","link":"https:\/\/minders.io\/pt-br\/resource\/como-gerar-utms\/","title":{"rendered":"Como gerar UTMs"},"content":{"rendered":"<h3><strong>Sem UTMs, 80% do seu tr\u00e1fego aparece como \u201cdireto\u201d&#8230;<\/strong><\/h3>\n<h3>O que s\u00e3o UTMs?<\/h3>\n<p>Os UTMs (Urchin Tracking Modules) s\u00e3o pequenos c\u00f3digos adicionados ao final de um URL para rastrear a origem do tr\u00e1fego em ferramentas como o Google Analytics. Eles s\u00e3o como \u201ctags\u201d que identificam a origem dos seus visitantes.<\/p>\n<h3>Para que servem?<\/h3>\n<p>Com os par\u00e2metros UTM, voc\u00ea pode descobrir:<\/p>\n<ul>\n<li>Qual campanha de marketing gerou cada visita<\/li>\n<li>Qual rede ou canal social \u00e9 mais eficaz<\/li>\n<li>Qual an\u00fancio espec\u00edfico est\u00e1 produzindo resultados<\/li>\n<li>Que tipo de conte\u00fado converte melhor<\/li>\n<\/ul>\n<p>Baixe nossa planilha e comece a criar UTMs \ud83d\udc47\ud83c\udffb<\/p>\n","protected":false},"featured_media":3161,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"resource-types":[51],"class_list":["post-3729","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-types-livros-de-jogos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como gerar UTMs - Minders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minders.io\/pt-br\/resource\/como-gerar-utms\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como gerar UTMs\" \/>\n<meta property=\"og:description\" content=\"Sem UTMs, 80% do seu tr\u00e1fego aparece como \u201cdireto\u201d&#8230; O que s\u00e3o UTMs? 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