What the Amplitude Forrester Wave 2025 Report Tells Us
Amplitude was just named a Leader and Customer Favorite in Forrester’s first-ever Wave for Digital Analytics Solutions (Q3 2025). For those of us helping teams scale through data, experimentation, and digital experience, it’s a milestone that confirms what we already knew: this is not just a tool. It’s an engine for smarter decisions and meaningful impact.
The Strategic Role of Digital Analytics in Growth
According to Forrester’s 2024 Digital Business Strategy Survey, 43% of digital decision-makers now use digital customer insights. The reason is simple: analytics isn’t just about tracking. It’s about understanding behavior to improve experience, drive loyalty, and guide every decision with evidence.
Digital analytics platforms help product, marketing, and CX teams:
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Gain real-time insights on digital experiences and campaign performance
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Enable insight-driven decision-making, increasingly powered by AI
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Optimize user journeys based on real behavior across all channels
But not all platforms are created equal — and not all of them scale with modern teams.
Why Amplitude Stands Out in the Market
Since 2014, Amplitude has evolved from a product analytics vendor to a unified platform for data governance, experimentation, marketing, and product growth.
In the Amplitude Forrester Wave 2025 report, Amplitude stood out with:
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The highest “Current Offering” score across all vendors
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5/5 scores in 21 categories, including roadmap, storytelling, and AI-driven insights
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Warehouse-native architecture with bidirectional data warehouse integrations
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Seamless alignment between product and marketing use cases
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A dedicated storytelling tool, powerful predictive analytics, and flexible pricing
Its roadmap also includes agentic AI — systems that can surface insights and take autonomous actions. This level of automation marks a critical shift for teams managing high volumes of behavioral data.
Why it matters to us at Minders
As an Amplitude partner, we don’t just implement — we activate growth strategies using the platform’s full potential.
We help teams:
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Build tracking strategies directly aligned to business objectives
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Design dashboards that drive action, not just visualize numbers
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Run experiments based on behavioral patterns, not assumptions
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Scale experimentation programs and embed learnings into product cycles
When Forrester calls Amplitude ideal for product-led organizations seeking alignment between product and marketing, we see our own work reflected in that mission.
A Growing Market, a Sharper Focus
The digital analytics space is consolidating. As boundaries blur between web analytics, product analytics, and experience monitoring, businesses now seek integrated solutions that:
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Simplify their tech stack
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Empower multiple teams
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Deliver insights that lead to clear outcomes
Amplitude is leading that shift.
But more data doesn’t automatically mean more clarity. That’s where Minders comes in — helping teams connect insights to action, measure what matters, and ensure every test contributes to a larger growth story.
Final Thoughts on Product-Led Growth
Amplitude’s recognition in the Forrester Wave 2025 isn’t just a badge — it’s a turning point. It signals that product-led growth, powered by trustworthy data and the right platform, is no longer just aspirational. It’s operational.
At Minders, we’re proud to work alongside Amplitude. And even prouder to help our clients turn this recognition into real-world results.