At Forge 2025, one of the most energizing sessions was the panel “The Engagement Edge: What Sets Exceptional Brands Apart?” Moderated by Braze’s Jordan Mace, the session featured leaders from Blizzard Entertainment, FOX Corp., and Deezer, who shared how creativity, collaboration, and the Braze platform are transforming how they connect with audiences.
These real-world Braze customer engagement examples not only showcased innovative use cases but also highlighted the mindset shifts needed to thrive in this next era of marketing.
Blizzard Entertainment: Turning Gameplay Into Personalized CRM
Blizzard celebrated a major milestone—100 million Overwatch players—with one of the most personalized CRM campaigns we’ve seen. Each player received a unique video highlighting their in-game achievements, delivered via email and in-app messaging. The videos were instantly shareable and embedded with purchase CTAs, which drove measurable revenue.
The campaign was a collaboration between CRM and engineering teams, proving that technical partnerships can unlock standout customer experiences. As Sina Zand, Head of CRM Strategy, said:
“Small changes make big differences. Be your own customer and find the friction points.”
This is a perfect example of Braze-powered personalization done right.
FOX Corp.: Building Retention from the First Touch
Crystal Maginnes spotlighted FOX’s onboarding strategy for their new app. By centralizing engagement in Braze and leveraging first-party data, FOX created journeys that guided users to activate the most valuable features — the ones that drive retention.
Her main takeaway? “Fear is not an option — testing is.” The FOX team is betting on experimentation, landing pages, and tighter analytics to continue building stronger relationships with their audiences.
This campaign is another standout in the growing library of Braze customer engagement examples that prioritize data-driven creativity.
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Deezer: Recaps that Convert
Lucia Buchner unveiled how Deezer is using Braze to deliver monthly music recaps that feel magical—and measurable. These personalized summaries achieved a 45% open rate and drove a 20% increase in paid subscriptions in the first month.
Beyond engagement, the campaign acted as a reactivation tool for dormant users and an upsell driver for free-tier listeners. With plans to expand into LLM-powered personalization and ad decisioning, Deezer is just getting started.
This is a great illustration of how personalization at scale can lead to tangible business outcomes.
Key Takeaways for Marketers
- Personalization at Scale Wins: From gameplay videos to music recaps, the future of engagement is hyper-personalized and shareable.
- Cross-Team Collaboration is Essential: The best campaigns happen when product, data, marketing, and engineering work together.
- Experimentation Beats Fear: Testing bold ideas is how leading brands stay ahead.
- Small Tweaks, Big Impact: Often, the smallest changes in UX or messaging unlock the biggest growth.
At Minders, we’re proud to work with ambitious brands leveraging platforms like Braze and Amplitude to create exceptional customer journeys. These examples from Forge 2025 aren’t just inspiring—they set the bar for what’s next.
Personalization, experimentation, and integration are no longer optional. They are the new baseline.
🧠 Want to dive deeper into how to apply these lessons to your brand?
👉 Join our Minders x Braze webinar where we’ll unpack these strategies, explore LATAM-specific use cases, and show how to embed this thinking into your engagement stack.
