About the event
In the midst of an unprecedented cultural and technological transformation, Argentina positioned itself as a regional leader in building a more agile, digital, and inclusive financial system. The event highlighted the country’s unique opportunity to shape a new paradigm for innovation, connection, and growth.
Minders was part of this movement, joining key players in exploring the future of the financial industry and the power of collective vision to drive meaningful change.
Event info
💡 Minders’ Participation
Fintech User Journey: Data-Driven Hyper-Personalization
At the Fintech Forum, Minders explored how data can power hyper-personalized experiences across the entire user journey in the financial sector. The session broke down each stage of the growth funnel — from acquisition and activation to engagement and habit formation — using real examples from fintech apps.
- How to optimize acquisition campaigns by tracking CAC and performance by channel.
- The importance of the “setup moment” in user onboarding and its impact on conversion time.
- Defining the “AHA moment” and using behavioral data to identify when users truly connect with the product.
- Engagement loops and reactivation campaigns tailored to specific user behaviors.
- Real-time notifications and rewards to drive retention and habit creation.
Key highlights included: The presentation wrapped up with insights on lifetime value and incremental growth strategies — and offered a sneak peek into the Minders Growth Playbook for Fintechs.
Live at the Booth: Demos, Swag, and Fintech Futures
At our booth, we offered live demos of Amplitude and Braze, showcasing how these tools can drive smarter growth strategies. We also stood out with the coolest swag of the event, centered around our signature phrase: Growth is a Process. As part of the experience, we hosted a giveaway of an Amazon Alexa and created an inspirational activation where attendees were invited to draw their vision of the future of fintechs on an interactive mural.
Our speakers
📩 Confirm your attendance below! 👇
