About the event
At Latin America’s leading conference for innovation in banking, fintech, and insurance, the brightest minds in the industry came together in Miami for three days of powerful conversations, bold ideas, and transformative strategies.
Guided by the concept of “The Code,” the 2025 edition embraced the complexity of today’s financial landscape — highlighting the importance of decoding outdated systems, recoding processes for agility, and coding new foundations for a more connected and resilient future.
From strategic keynotes to breakthrough case studies, Fintech Americas 2025 celebrated the DNA of innovation that’s shaping the next era of financial services across the region.
Event info
Minders at Fintech Americas: Growth Strategies and Real Impact for Financial Services
At Fintech Americas 2025 — Latin America’s premier conference for innovation in banking, fintech, and insurance — Minders took center stage to show how data, experimentation, and personalization are transforming the customer journey in financial services.
💡 Customer-Centric Growth: From Insights to Action
In the session “Fintech User Journey: Data-Driven Hyper-Personalization”, the Minders team explored each stage of the growth funnel — from acquisition and activation to engagement and habit creation — using real-life examples from fintechs to show how behavioral data can power more impactful strategies. Highlights included CAC optimization by channel, the importance of the onboarding setup moment, identifying AHA moments, and using real-time messaging to create engagement loops and drive retention.
The session closed with insights on how to measure lifetime value and scale incremental growth, offering attendees an exclusive look into the Minders Growth Playbook for Fintechs.
📊 Success Story: Minders & RappiCard
In the talk “La Fórmula de Crecimiento para la Banca Digital”, Minders and RappiCard shared how their collaboration accelerated digital banking growth through a powerful mix of owned media, data experimentation, and real-time analytics. Key strategies included building flexible, segmented journeys using Braze (via personalized in-apps, push, WhatsApp, SMS), and leveraging Amplitude to validate behavior and optimize in real time. The result? A 10x return through scientific experimentation and better segmentation based on engagement levels, habits, and user needs.
🛠 At the Booth: Demos, Conversations & Swag
Throughout the conference, the Minders booth drew fintech professionals eager to explore the capabilities of Amplitude and Braze through live demos and real use cases. With our signature “Growth is a Process” swag and an Amazon Alexa giveaway, we brought energy and insights to every interaction.
🌅 Sunset Experience: Where Networking Meets Celebration
Together with partners like Numia, Avenida +, Prometeo, and Vonage, Minders co-hosted the Sunset Experience Miami — an exclusive networking event aboard a sunset cruise. With open bar, gourmet bites, and a live DJ, the evening celebrated connection, collaboration, and the future of digital engagement in Latin America.
Our speakers
Joaquín Bossié
Joaquín Bossie is the Co-Founder and Chief Revenue Officer (CRO) at Minders, where he leads the company’s growth strategy by helping businesses activate, retain, and monetize their users in the digital landscape.
With a vision focused on leveraging technology and data, Joaquín drives innovative solutions powered by leading tools such as Braze, for personalized marketing experiences, and Amplitude, a digital optimization platform that enables user behavior analysis, product experimentation, product tours, surveys, session replays, and heatmaps.
His strategic approach has been instrumental in helping numerous companies scale their digital businesses in a sustainable way. Joaquín is a recognized leader in building high-impact digital ecosystems, combining technology, data analytics, and customer experience.
Louis Zaltzman
Chief Growth Officer at RappiCard Mexico, with over 2 years leading digital growth strategies in the financial sector. Previously held roles as Life Cycle Management Director and Global Strategy Lead at RappiBank, driving user engagement and retention initiatives across Latin America. Based in Mexico, with experience in both remote and hybrid environments.
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