About the event
Join Minders at Forge 2025, the premier global marketing technology conference hosted by Braze. This high-impact event brings together top professionals in marketing, product, data, and technology to explore the future of customer engagement.
From September 29 to October 1, 2025, in Las Vegas, attendees will experience world-class keynotes, masterclasses, hands-on workshops, and unmatched networking opportunities.
Why Attend Forge 2025 with Minders?
Free Access for Selected LATAM Clients
As a Martech leader in Latin America, Minders is inviting a select group of clients to join this experience. We’re covering the full event ticket cost, which includes access to all sessions, trainings, and official Braze certifications.
Certification & Training Opportunities
Forge offers technical and strategic training on topics like personalization, automation, AI, customer journeys, and product-led growth. These sessions are perfect for professionals looking to upskill with real-world Martech knowledge.
Event info
You can check the full event agenda in the following link.
Our speakers
Nicolás De Paul is the Co-Founder and CEO of Minders, with over 15 years of experience driving results for leading digital companies in Latin America. He has worked with more than 100 companies, including Mercado Libre, Kavak, Nubank, and Creditas, specializing in data analytics, growth, activation, retention, and monetization strategies. Before founding Minders, he lived in Australia, where he specialized in platforms like Amplitude and Braze. Today, he leads a regional team across Buenos Aires, Bogotá, Mexico City, and São Paulo, helping companies make strategic, data-driven decisions to scale their results.
Aline Onishi is the Country Manager at Minders, leading the Brazil team with a focus on driving data-driven digital strategies. With a background in companies like QuintoAndar, AMARO, and Viasat, Aline combines expertise in analytics, marketing, and technology to help brands activate, engage, and retain users intelligently. At Minders, she works hands-on with platforms like Amplitude and Braze, connecting data and actions to turn digital experiences into real business outcomes.
Alejandro Fernández Canto is a senior executive with over 15 years of experience in technology, business development, and growth strategies, with a focus on product analytics, consultative sales, and business expansion across Latin America. He currently serves as Regional Director at Minders, where he leads growth, expansion, and value-generation strategies for clients through platforms like Amplitude and Braze.
As Regional Manager for the Northern Cone at Minders, he helps companies design and execute growth strategies using the leading platforms in the market. With a pragmatic and results-oriented mindset, he works alongside founders and leadership teams to unlock scalable opportunities, align go-to-market efforts, and drive business expansion across Latin America. His approach combines strategic thinking, operational structure, and hands-on experience guiding high-impact initiatives in dynamic and competitive environments.
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