About the event
Braze Hosts First “Grow with Braze” Event in Mexico City
Braze brought together top marketers and growth professionals for the first-ever Grow with Braze event in Mexico City — a morning filled with valuable insights, success stories, and high-impact networking.
The event focused on large-scale marketing strategies, retention, and multichannel campaign execution. Attendees had the opportunity to learn from industry experts, discover how leading brands are transforming their marketing with Braze, and connect with fellow Martech professionals over great food and inspiring conversation.
The agenda featured:
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Expert-led talks on data-driven marketing strategies
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Real success stories showcasing how Braze helps maximize revenue at scale
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Networking opportunities with top voices in Martech and Growth
Attendance was free but limited, with RSVPs required to ensure a curated, high-value experience. Participants left the event energized and inspired, ready to take on a new year of opportunities fueled by smarter engagement strategies and powerful technology.
Event info
Minders at Grow with Braze CDMX
Driving Sustainable Growth with Data and Cross-Channel Strategies
At Grow with Braze Mexico City, Minders once again brought actionable insights and real impact to the stage — this time in a conversation between Joaquín Bossie (Co-Founder & CRO at Minders) and Elisa Rojas (Senior Director of Product Management B2C at Kueski), where they shared how cross-channel strategies are transforming the way fintechs scale user acquisition, engagement, and retention.
💬 Talk Highlight: “Cross-Channel as a Growth Engine”
In a deep-dive conversation, the two leaders unpacked how Kueski has leveraged tools like Braze to orchestrate email, push, and WhatsApp messaging in a smarter, more personalized way. They discussed:
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How dynamic triggers based on real user behavior increased conversion rates
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The strategic use of WhatsApp for retargeting, driving a +15% lift in conversion
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How precision segmentation and message prioritization improved efficiency while cutting acquisition and retention costs by up to 40%
The session emphasized that true omnichannel success isn’t about being everywhere — it’s about being relevant in the right place at the right time.
🛠 Live at the Booth: Demos, Guidance, and Growth
As always, the Minders booth was a hub for leaders in Martech and Growth. Through live demos of Braze and Amplitude, the team showed how real-time data and behavioral insights can empower companies to grow sustainably, creating smarter journeys at scale. Visitors left not just with swag — but with strategies to act on immediately.
Our speakers
Elisa Hernandez
Senior Director of Product Management B2C at Kueski, with nearly 3 years leading product strategy and user experience in one of Mexico’s top fintech companies. With a strong background in product leadership and design, he previously served as Director of Product Management and Design B2C and Senior Product & Design Manager, driving innovation and customer-centric solutions across digital lending products. Based in Mexico City, he brings deep expertise in building scalable B2C product teams and delivering high-impact user experiences.
Matias Bossié
Bachelor in Tourism by training, with over 10 years of experience in sales and more than 25 countries visited. She understands that true empathy — whether it’s navigating a missed connection, arriving at an unfamiliar destination in the middle of the night, or failing to spark the right engagement through cross-channel marketing — is the cornerstone of building long-term relationships.
Now with 4 years in the software industry, working with the world’s leading tools in analytics and marketing, she brings a sharp eye for identifying operational pain points and turning them into tangible solutions — fast. In her view, problems only exist when there are no solutions. Everything can be fixed, adapted, and improved.
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