About the event
Let’s close the year by boosting your activation strategies!
Join us for the last event of the year, where data, analytics, and great networking come together to transform your vision of the Fintech world. This exclusive gathering is designed to bring you practical insights, powerful tools, and new connections – all in a relaxed setting with beers and snacks 😎
What can you expect?
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Activation strategies that make a difference: We’ll explore how to segment your users to build effective and dynamic activation metrics.
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Funnel optimization: Learn how to map and refine your user activation flows, maximizing their journey and increasing their impact.
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High-Value Actions (HVAs): Discover how to define and boost those key actions that lead new users to stay and generate long-term value.
We’ll also share our best practices for event tracking and funnel building, while diving into tools and methods that will help you stand out in the market.
Don’t miss out – it’s our last event of the year! Expect good vibes, cold beers, tasty snacks, and a chance to connect with fellow Fintech professionals.
🗓 Event Details
- Date: November 27, 2024
- Location: Recoleta, Buenos Aires, Argentina 🇦🇷
Event info
💡Agenda:
• 4:00 PM – Check-in & Networking
• 4:30 PM – Data & Activation: Boosting Retention in Fintech by Karina Pérez, Felipe Traynor, and Lucas Rodríguez
• 5:15 PM – Interactive Activity 🚀
• 5:50 PM – Raffle + Closing 😁
• 6:00 PM – After-event with beers and snacks 🍻
Our speakers
Karina Pérez
Con más de 4 años de experiencia en Data Analytics y Growth, es especialista en la implementación y optimización de herramientas Martech en Latam. En su rol en Minders, ha colaborado estrechamente con empresas icónicas como Cocos Capital, Ripio, Finsus y Banza para maximizar el valor de Amplitude y Braze, impulsando el crecimiento y la retención mediante estrategias personalizadas.
Lucas Rodriguez
Profesional proactivo con experiencia en trabajo en equipo y aprendizaje continuo. Ingeniero Industrial y estudiante de Sistemas de Información. En Minders, implementa soluciones de Growth Marketing y Data Analytics con herramientas como Amplitude, LogRocket y Braze, enfocado en mejorar la activación y monetización de usuarios a través del análisis de datos y estrategias de crecimiento.
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