About the event
Product Camp was created to strengthen the Product Management community in Brazil — built by product people, for product people.
By 2024, the annual conference had already become a must-attend event on the calendar for professionals in the field. No theory or idealism here — just real talk. The event focused on learning from those who actually do the work, sharing real-life cases, and fostering meaningful connections.
Recognized as the largest product management event in Latin America, Product Camp brought together the ecosystem to exchange ideas, experiences, and practical insights.
Event info
Minders at Product Camp: Growth, Data & Real Connections
At Latin America’s biggest product management event, Minders made a powerful mark by combining high-quality content, hands-on experience, and a lot of energy.
💡 The Minder Content Aquarium
We hosted our very own content space — the Minders Aquarium — featuring 12 curated talks across two days, each with a capacity of 50 attendees. The sessions were so impactful and in-demand that long lines formed throughout the day. Topics ranged from product analytics, experimentation, and growth loops to leadership, onboarding strategies, and personal career journeys — all led by incredible professionals from companies like Globo, Grupo Boticário, SulAmérica, Centauro, Braze, and of course, our own Minders team.
🛠 Live Demos & Experience at the Booth
Our booth welcomed over 600 people who came to explore how Amplitude and Braze can transform companies through smarter data, deeper customer relationships, and real-time personalized messaging. We brought the energy with our iconic spinning wheel, handed out top-tier swag, and created quite the buzz — especially with our highly-coveted Minders tote bag.
✨ From Stage to Blog
All 12 talks from the Minder Aquarium were transformed into blog posts and are now available on our website — turning valuable in-person insights into lasting content for the community.
📘 Growth in Practice
We walked through how fintechs can hyper-personalize the user journey, optimize acquisition with better CAC tracking, define the “AHA moment” using behavioral data, and create habit loops with real-time engagement. The experience wrapped up with a sneak peek into the Minders Growth Playbook for Fintechs — a framework to guide sustainable, data-driven growth.
Our speakers
Paulo Chiodi
After 9 years of experience — 5 of them leading Product Guru’s — I’ve learned things that, had I known at the beginning of my career, would’ve definitely made the journey smoother, though not easier.
Gustavo Esteves
Founder and CEO of Métricas Boss, author of the book “Less Guesswork, More Data,” and former collaborator at major companies like B2W. A recognized authority in Digital Analytics, with over 15 years of experience and more than 3,000 projects delivered — including industry leaders such as PUC, Rede D’Or, Globo, Stanley, Doctors Without Borders, and Alura, among others. He is also a mentor, speaker, and professor. Voted one of the top Business Intelligence and Metrics professionals by the Digitalks community, he’s also the host of Analytics Talks — the most-listened-to analytics podcast on Spotify.
Cassio Scozzafave
Product expert with 15+ years of experience at companies like Locaweb, iFood, Creditas, and Ab-Inbev (Zé Delivery and TaDa). He’s also a dedicated professor, mentor, and speaker, passionate about growth through education and community building.
📩 Confirm your attendance below! 👇
