About the event
There is not a better time to be a better marketer!
Want to discover how leading brands are consistently boosting user engagement?
Braze and Minders come together to show, in a hands-on way, how to build digital experiences that create real connections.
In this quick and straight-to-the-point session, you’ll see the platform in action, explore a success story, and learn how to apply personalization and automation to drive deeper engagement at every stage of the customer journey.
What you’ll see in this session:
🚀 Engagement that Drives Results
Learn how to segment and activate users through smart, personalized experiences — using real-time data to increase the relevance of every interaction.
📲 End-to-End Journeys Across All Channels
Discover how to orchestrate consistent, contextual multichannel messaging — including push, email, in-app, SMS, and more — using Braze’s powerful tools like Canvas Flow.
🎯 Real Personalization
See how to leverage behavioral data, geolocation, user preferences, and attributes to deliver hyper-relevant messages — in the right channel, at the right time, and at scale.
🧪 Test, Learn, and Evolve
Explore how A/B and multivariate testing help identify the most effective ways to engage your users and continuously optimize your campaigns.
Event info
💡 Agenda
11:00 AM — 👋 Welcome
Opening remarks with Minders and Braze: who we are, what we do, and why we’re here.
11:10 AM — ⚙️ Braze in Action
Live demo of the platform: real-time data personalization, multichannel orchestration, Canvas Flow, A/B testing, and more.
11:35 AM — 🏆 Case Study
How one of Brazil’s biggest brands is boosting engagement with smart, scalable campaigns.
11:45 AM — ❓ Q&A
Get your questions answered by the Braze and Minders teams — from platform usage to strategy and next steps.
Our speakers
Carolina Nicolini
Caro has been part of Minders since the very beginning, building a solid four-year journey with the company. Over this time, she led the commercial efforts in Brazil, securing over 70 contracts across the country.
With deep expertise in customer engagement and large-scale personalization, Caro has hands-on experience with Braze — a platform she’s worked closely with since its early days in the Brazilian market. Today, she serves as a LATAM Martech & Growth Consultant, helping companies across Latin America design smart user journeys and drive growth through technology, data, and messaging that truly connects.
Junior Castro
Junior Castro is a Senior Solutions Consultant at Braze, bringing extensive experience across telecommunications and customer engagement technologies. Prior to joining Braze, he held several roles at Infobip — including Senior Solutions Engineer — where he specialized in helping businesses scale personalized communications across channels.
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