Growth Marketing as Scientific Research?
Because yes — deep down, growing a digital product is also a lot like a scientific mission.
The CONICET expedition to the ocean floor reminded us of something that, at Minders, we feel deeply: exploring the unknown requires method, patience, and good questions.
Science and Growth Share a Common Language
Science advances through trial and error. Every discovery comes from a carefully designed experiment.
Similarly, in growth marketing as scientific research, you form a hypothesis, measure user reactions, and finally adjust course based on the data.
No intuition without data, and no data without purpose.
Method Over Impulsiveness
At Minders, we believe that great ideas require validation. That’s why we design each test with a clear objective, a metric that tells us if the change is worth it, and tools like Amplitude and Braze that allow us to truly hear the user’s voice.
Because growing isn’t about doing more, it’s about doing better.
The ocean doesn’t reveal its secrets on the first dive. Neither do your users.
That’s why growth marketing as scientific research doesn’t chase quick wins, but rather sustainable improvements: precise adjustments, cumulative learnings, and the certainty that every data point tells part of the story.
In a laboratory, results are only as good as the questions that generate them.
In marketing, it’s the same: metrics matter, but the questions that drive them are even more valuable.
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What motivates a user to stay?
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What reduces friction in a flow?
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What makes a customer recommend your product?
We Are Also Passionate About Science
At Minders, we embrace the experimental approach as part of our culture and methodology.
We design experiments with precision: each test has an objective, a hypothesis, and an impact metric.
We look for patterns amid the noise using tools like Amplitude to understand what people really do.
We launch campaigns with Braze not just to speak to users, but to learn how they respond.
Growth as an Expedition
You have to measure, test, adjust, and try again.
The ocean is deep. So is your users’ behavior.
You can stay on the surface, staring at traffic dashboards and vanity metrics.
Or you can dive: form hypotheses, test flows, measure impact, and learn.
The real difference between companies that grow and those that merely move is simple: the ones that grow do so like scientists.
What Could You Discover if You Applied Scientific Rigor to Your Business Decisions?
Maybe you’ll identify which segment activates faster.
Or find out which campaign generates more profitable users in the long run.
Or realize that part of your product is an untapped hidden treasure.
But you can measure it. And that changes everything.
At Minders, we help our clients navigate this sea of decisions with tools like Amplitude and Braze, and with our own methodology that turns every data point into a clue and every experiment into a real growth opportunity.
Because it’s not about having more data — it’s about asking better questions.
Should we explore together?
We invite you to discover what you could achieve if you approached your growth strategy as a scientific expedition.
