One of the most effective campaigns in e-commerce is the “Abandoned Cart” campaign. This campaign allows you to recover sales by reminding users of the products they left in their shopping cart.
The goal of this campaign is to recover sales by reminding users of the products they abandoned in their cart. You can also encourage them to complete the purchase by offering discounts or special offers.
So, how do you create this type of campaign in Braze? Let’s walk you through it in this post:
First, go to the Messaging → Campaign section and select the Email option. From there, you will need to choose when you want this campaign to be sent. In this case, select the “Action-Based” option.
Next, under Perform Custom Event, select “Abandoned Cart.”
You will then have the option to choose when the email will be sent.
Afterward, you need to select the users who will receive this campaign.
The selected conversion in this case will be for users to make a purchase, i.e., to recover their cart.
The next step is to write the message users will receive. You can create a template from scratch or use one of the templates provided by the platform.
You also have the option to use Liquid, one of Braze’s features, to personalize the message. At the end of this blog post, we’ll provide a tutorial where you can see how to apply Liquid in this abandoned cart campaign.
