Braze is a customer engagement marketing platform that allows you to reach your users in a personalized and effective way. One of the most powerful tools Braze offers to achieve this is Liquid, a markup language that allows you to create highly personalized messages. In this article, we’ll explore how you can use Liquid with Braze to personalize your messages and connect more effectively with your users.
What is Liquid and Why is it Important?
Liquid is a markup language used to personalize marketing messages in Braze. It allows you to insert dynamic data into your messages, which means you can address your users by their name, display content based on their preferences or behavior, and much more. This not only makes your messages more relevant but can also significantly increase engagement and conversion.
How to Use Liquid in Braze
Here are a few examples of how you can use Liquid in Braze to personalize your messages:
Name Personalization: If you want to address a user by their name, you can use Liquid like this:
liquid
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Hi {{user.firstName}}!
- This will automatically translate to “Hi [user’s name]!” in your messages, where the user’s name will be replaced with their actual value.
Personalized Offers: You can display specific offers to each user based on their purchase history or preferences:
liquid
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Get a special offer: {{user.preferredOffer}}!
- This way, each user will see an offer that suits their interests. For example, if it’s a food app and a user previously ordered a burger, they might receive an offer for 20% off that same meal or restaurant.
Product Recommendations: If you have an e-commerce app, you can use Liquid to show recommended products based on the user’s purchase history:
liquid
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How about this? {{user.recommendedProduct}}
- This creates a highly relevant and personalized message.
How to Set Up Liquid in Your Braze Campaigns
To start using Liquid in your Braze campaigns, follow these steps:
- Log in to your Braze account.
- Create a new campaign or edit an existing one.
- Within the message editor, select the text or content field where you want to apply Liquid.
- Write your message and use Liquid variables as needed. Braze provides a list of variables you can use, such as {{user.firstName}}, {{user.lastName}}, {{user.preferredOffer}}, etc.
- Test your messages before sending them to ensure the Liquid variables are correctly replaced with real user data.
Conclusion
Personalizing messages with Liquid in Braze is a powerful tool for connecting with your users in a personalized and relevant way. Whether you want to address users by their name, offer specific deals, or show product recommendations, Liquid gives you the flexibility to create highly effective messages.
Here are concrete examples of how to use Liquid in Braze to personalize your messages:
Name Personalization: Suppose you want to greet your users by name. Using Liquid, you can do it like this:
liquid
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Hi {{user.firstName}}!
- In this case, {{user.firstName}} will automatically be replaced with the user’s name in your message. For example, if the user’s name is John, the message will appear as:
“Hi John!”
Personalized Offers: Imagine you want to offer your users a personalized deal based on their preferences. Using Liquid, you can do it like this:
liquid
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We have a special offer for you: {{user.preferredOffer}}!
- The variable {{user.preferredOffer}} will automatically be filled with the user’s preferred offer. For example, if the user’s preferred offer is a 20% discount, the message will appear as:
“We have a special offer for you: 20% off!”
Product Recommendations: Suppose you have an e-commerce app and want to show recommended products based on the user’s purchase history. With Liquid, you can do it like this:
liquid
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How about this? {{user.recommendedProduct}}
- The variable {{user.recommendedProduct}} will automatically be filled with a recommended product. For example, if the system recommends a high-end smartphone, the message will appear as:
“How about this? High-end smartphone”
These are just simple examples of how you can use Liquid in Braze to personalize your messages. You can combine multiple variables and conditional logic to create highly personalized and relevant messages for your users. Personalization through Liquid allows you to offer a unique user experience and increase engagement and conversion.
