3. CRM Strategy & execution
Prove ROI, not just send campaigns.
Don’t struggle to tie engagement to business results.. Turn Braze into a performance engine with strategy, experimentation, and lifecycle design focused on measurable ROI.
For clients already using Braze, this service is about pushing the platform further. It starts with strategy — defining the right lifecycle KPIs, identifying retention, activation, and monetization opportunities, and mapping experiments that matter. Together, we design and run campaigns in Braze Canvases, optimize conversion paths, and apply cross-industry expertise to continuously improve results. By combining strategy with hands-on operations and advanced analysis, your team gains a structured approach to ongoing learning and measurable growth.
What’s included:
- Strategic definition of lifecycle KPIs and experimentation roadmap
- Cohort analysis and KPI tracking across Braze and external analytics platforms (e.g. Amplitude)
- Lifecycle journey design and Canvas optimization (activation, retention, monetization)
- Experimentation design and CRO applied directly in Braze
- Ongoing operational support to run and evolve campaigns
- Governance of experimentation processes and data usage
- Creative & copy support for campaigns when required