Madrid, June 2025 – After five years of expansion across Latin America and an active client network in 17 countries, martech startup Minders officially announces its entry into the Spanish market as part of its global growth strategy.
With a local operational base and active participation in the product and tech ecosystem, the company aims to support Spanish scaleups and corporations in designing digital experiences that drive user activation, retention, and monetization.
Scientific growth, data, and technology in service of business impact
Founded in Argentina in 2020, Minders partners with product and marketing teams to answer a key question:
How does a digital product grow when decisions are analyzed, measured, and optimized scientifically?
To do this, they combine leading martech platforms like Amplitude and Braze with a proprietary methodology grounded in continuous experimentation and user behavior analysis — with the goal of improving every stage of the customer journey and delivering sustainable business outcomes.
A unique value proposition in the market
“We believe Spain is an ideal market to keep building on our value proposition: helping companies grow not just in volume, but in value,” says Nicolás De Paul, CEO and founder of Minders.
“We’re the only growth agency focused on activating, retaining, and monetizing users with the same tools our clients are already adopting. When a product is well designed, measured, and communicated, it grows organically — attracting the right users and becoming a sustained revenue engine. That’s exactly what we want to achieve in this new market.”
Want to learn how to apply a data-driven growth strategy in your company?
Connect with our team in Spain and discover how we can support your growth journey.
