Day 2 at #Forge2025 wasn’t just about unveiling new products—it marked a turning point in the evolution of AI-powered customer engagement. From keynote moments to live product launches and inspiring brand case studies, one message was clear: while technology evolves rapidly, the heart of marketing remains grounded in human connection.
🧠 A New Chapter for Marketers: BrazeAI Launches
Braze CEO Bill Magnuson, together with CPO Kevin Wang and CBMO Astha Malik, announced a powerful new suite of AI capabilities: BrazeAI.
- BrazeAI Decisioning Studio™ (GA Today!) – AI agents delivering 1:1 personalization in real time across channel, content, offer, and timing.
- BrazeAI Agent Console™ (Private Beta) – the hub to create and manage agents like a Brand Voice Agent or a Content Optimizer, embedded into Braze Canvas.
- BrazeAI Operator™ (Coming Soon) – a conversational interface for building campaigns, running analysis, and automating workflows—powered by Snowflake Cortex AI.
- Content Optimizer Agent™ + MCP Server™ – bridging creativity and data, while connecting Braze insights with external AI tools.
👉 Full deep-dive here: The Future of Marketing is Here: Inside BrazeAI’s New Features at #Forge2025
Minders reflection: This isn’t just about automation—it’s about giving marketers freedom to imagine, design, and orchestrate with creativity and precision. Customer engagement is still a craft, now amplified by AI.
🎮📺🎵 The Engagement Edge: Lessons from Blizzard, FOX, and Deezer
In one of the most energizing sessions, leaders from Blizzard, FOX, and Deezer showed how creativity and collaboration can transform customer experiences:
- Blizzard Entertainment – personalized highlight videos for 100M Overwatch players → viral social sharing + real revenue lift.
- FOX Corp. – onboarding journeys built on first-party data, guiding users into features that drive long-term retention.
- Deezer – Monthly Music Recap campaign → 45% open rates and +20% paid subscriptions in its very first month.
👉 Explore the full cases here: Inside Forge 2025: How Blizzard, FOX, and Deezer Redefine Engagement
Minders reflection: The magic happens when data meets courage. These brands prove that personalization at scale is possible—and that small, thoughtful changes can deliver outsized results.
🔑 The Great Unlock: Redefining the Role of the CMO
Astha Malik (Braze), Tyler Bahl (Activision), and Seth Matlins challenged marketers to rethink their role in “The Great Unlock.”
Key takeaways:
- First-party data is the foundation → AI without it is just noise.
- Integration matters more than anything → marketing, product, and data must work as one.
- The CMO as CEO of Marketing → uniting creativity, PR, analytics, and growth in one holistic role.
- Experimentation is an investment → testing boldly is how innovation lives.
- Human strategy > machine output → AI can scale execution, but empathy and vision remain uniquely human.
👉 Full recap here: The Great Unlock: How AI is Redefining the Role of the CMO
Minders reflection: It’s never been easier to be average—but never more important to be bold, intentional, and excellent. Marketing leadership is no longer about managing campaigns—it’s about orchestrating business impact.
✨ Day 2 in One Line
Customer engagement is still a craft. With AI, composable intelligence, and the courage to experiment, marketers are stepping into the role of conductors—shaping the future of loyalty, creativity, and growth.
The baton has been passed. The future is here.
📌 Want the full recap of Forge 2025?
Join our upcoming Minders x Braze Webinar, where we’ll share all the highlights, practical use cases, and what these announcements mean for marketers in LATAM and beyond.
👉 Register for the webinar here
